Your SlideShare is downloading. ×
Making The Most Of Your Website - Gravity Switch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Making The Most Of Your Website - Gravity Switch

617
views

Published on

Tips and strategies to make sure that your website is doing everything it can for you.

Tips and strategies to make sure that your website is doing everything it can for you.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
617
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Making The Most Of Your Website April 6, 2011 MSBDC gravity switch gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 2. gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.http://www.flickr.com/photos/ckindel/5432155787
  • 3. gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.http://www.flickr.com/photos/dbnunley/4164686308
  • 4. gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.http://www.flickr.com/photos/harleyphoto/3380763369
  • 5. Overview 01. Introductions 02. Defining Website Goals 03. Design And Usability 04. Writing Better Content 05. Tracking Success and Failure 06. Tips And Tricks gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 6. Who I Am / What I Do Derek Allard derek@gravityswitch.com Website designer / programmer Work with clients to build smart websites Maximize value of website Return On Investment (ROI) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 7. This Workshop Will Help You Be smarter about your website Understand best practices Write better website content Avoid common website mistakes Develop a plan for going forward gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 8. Who Are You? What do you want from this workshop? Do you have a website? What has your experience been? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 9. Workshop Materials Presentation and handout are posted at http://www.gravityswitch.com/making-most gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 10. Defining Website Goals gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 11. What Should Your Website Do? Sell items online? Provide information? Gather mailing list data? Encourage quote form completion? (Leave technology out of the puzzle at this point) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 12. Not Sure? Brainstorm with your staff Ask your users (online survey) Learn from your competitors What are your overall business goals? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 13. Goals should be … An action a user can take Limited in number and focused Measurable Reassessed as your business evolves User focused (not you focused) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 14. Goals, Examples Of Completing a “Request of Quote” form Reaching thank you page of checkout process Visiting an important page of your website Viewing 5 or more pages during a visit gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 15. Design And Usability Design And Usability gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 16. Defining The Look And Feel Who are your users? What emotion should they feel? Mood boards gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 17. Mood board gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right. http://www.flickr.com/photos/ginamarr/2699306623/
  • 18. Sesame Street gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 19. Tron gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 20. Make Life Easier For Users Simplify / rethink navigation Card sorting exercise How can you make it easier for users to reach your goals? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 21. Make Life Easier For Users Want a slide example here gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 22. Each Page Does One Thing Well Homepage = Table of Contents Content Page = Informational Action Page = Buy / Request / Contact Keep users focused by focusing yourself gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 23. Homepage gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 24. Content Page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 25. Action Page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 26. Landing Pages Consider for paid advertising Limit navigation Meet user objections to encourage action gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 27. Landing Page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 28. Details Matter Particularly with forms You are defining “user experience” Getting it to work vs. elegance gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 29. gravity switch gravity switchNice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 30. Simplicity Less is more Avoid constantly adding to a design Add pages instead The two second test gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 31. Threadless gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 32. What Do They Do? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 33. Writing Better Content gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 34. Website Content Is NOT Easy Does not grow on trees Need to understand your audience Requires great thought and great writing Often most difficult area for clients Keep goals in mind to guide you gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 35. What Questions Will Users Have? Write content to answer those questions Think conversational gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 36. People Skim Website Content Average time on a website ~ 2 minutes Looking for quick answers Write content that is easy to skim gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 37. Less Is Often More Over time, tendency is to add For each add, be sure to subtract Avoid content clutter Stay within confines of design gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 38. Incorporate Keywords In Content For Search Engine Optimization work Target 1 - 2 keywords per page Repeat keyword on page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 39. Website Content Best Practices Avoid big blocks of text (largely ignored) Cut content in half and in half again Use headlines to break up text Use bulleted / numbered lists Conversation tone (avoid marketese) Use a consistent voice throughout website gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 40. GS content capture gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 41. Tracking Success And Failure gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 42. Using Data To Improve Website Google Analytics, WebTrends, etc. Tie website goals to analytical data A wealth of information about your users Will answer questions you have gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 43. Regularly Monitor Data Monthly basis works for most Automate reports (send via email) Focus on key metrics Or else … gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 44. Blackout gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 45. Poor Reasons To Change Website The boss wanted to Boss’ spouse likes red not green We feel like we should change things up gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 46. Good Reasons To Change Website Users have complained unable to find… Data shows users fall off during checkout Popular pages don’t lead to goal pages High bounce rate gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 47. Google Analytics gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 48. What Reports To Focus On Will depend on your website goals Traffic Demographics Traffic sources Actions taken gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 49. Let Analytical Data Drive Changes Understand users Find weaknesses Track goals Improve your website gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 50. Tips And Tricks Don’t get caught up in design details Ask your users how well you’re doing Avoid outdated technology Every website can be improved Learn from your quality competitors Always test before making changes live If overwhelmed, get help Have an ongoing plan for your website gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 51. Takeaways Focus on your website users Set clear, actionable goals Less is often more with design and content Regularly monitor success and failure gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 52. Additional Resources Website Grader http://websitegrader.com Don’t Make Me Think by Steve Krug Letting Go of the Words by Janice Redish Advanced Web Metrics with Google Analytics by Brian Clifton Web Design for ROI by Lance Loveday & Sandra Niehaus gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 53. Thank You! Derek Allard Gravity Switch derek@gravityswitch.com | 586.9596 twitter.com/derekallard facebook.com/gravityswitch linkedin.com/in/derekallard gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 54. Ask me Questions Ask Me Questions gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.