Easy Mobile - Making Your Application Easier To Use - Gravity Switch

577 views

Published on

Overview of mobile usability and an exploration of traits of successful apps you can use for your mobile apps.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
577
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Easy Mobile - Making Your Application Easier To Use - Gravity Switch

    1. 1. Easy MobileMaking Your Application Easier to Use jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
    2. 2. What You’ll Learn Today ‣ Overview of Mobile Usability ‣ Traits of Successful Apps ‣ Tips ‣ Your Applications gravity switch Nice people. Award-winning process. Websites done right.
    3. 3. Jason@gravityswitch.com Web / iPhone / iPad Technology serves business Educator Author gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    4. 4. I Like Tricky Problems gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    5. 5. A Little About You gravity switch gravity switch gravity switch NiceNice NiceAward-winning process. process. Websites done right. people. people. Award-winning Websites done right. people. Award-winning process. Websites done right.
    6. 6. Why You’re Here Existing App New App gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    7. 7. Type of App Games Utilities Productivity Music/Photo/Video Other gravity switch Nice people. Award-winning process. Websites done right.
    8. 8. App Pricing Free! $0.00 $ $.99 - $2.99 $$ $3.99 - $9.99 $$$ $9.99+ ? Other (internal app) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    9. 9. Company Size Lone Gunslinger 2-10 employees/partners 11-100 employees 100+ employee company gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    10. 10. iPhone vs. iPad gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    11. 11. Android & Others Apple only shop Getting into Android too We do both Anything else? HTML5? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    12. 12. What You’re Best At Programming Designing Usability Other gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    13. 13. Your Usability Experience Want to Learn More Some Experience Done Successful Software Testing Measured Results gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    14. 14. Mobile Usability Easy t o use. Business Needs User Brand Needs gravity switch Nice people. Award-winning process. Websites done right.
    15. 15. 4 Requirements of Success You won have t hit a com the majo merc rity ially until viabl you e pro duct tart it. ! Geeks s NASA mmers, (Progra , etc.) en gineers ³ Technology · Design » Usability ¿ Business The Building Blocks of Technology gravity switch Nice people. Award-winning process. Websites done right.
    16. 16. How is Mobile Usability Different? gravity switch Nice people. Award-winning process. Websites done right.
    17. 17. How is Mobile Usability Different? Small gravity switch Nice people. Award-winning process. Websites done right.
    18. 18. How is Mobile Usability Different? Small Portable gravity switch Nice people. Award-winning process. Websites done right.
    19. 19. How is Mobile Usability Different? Small Portable Personal gravity switch Nice people. Award-winning process. Websites done right.
    20. 20. How is Mobile Usability Different? Small Portable Personal Bandwidth Matters gravity switch Nice people. Award-winning process. Websites done right.
    21. 21. How is Mobile Usability Different? Small Portable Personal Bandwidth Matters Interrupted gravity switch Nice people. Award-winning process. Websites done right.
    22. 22. How is Mobile Usability Different? Small Portable Personal Bandwidth Matters Interrupted Typing Sucks gravity switch Nice people. Award-winning process. Websites done right.
    23. 23. Traits of Successful Apps gravity switch Nice people. Award-winning process. Websites done right.
    24. 24. Top Apps gravity switch Nice people. Award-winning process. Websites done right.
    25. 25. Top Apps 94% are useful because they’re mobile gravity switch Nice people. Award-winning process. Websites done right.
    26. 26. Top Apps 94% are useful because they’re mobile 56% use touch meaningfully gravity switch Nice people. Award-winning process. Websites done right.
    27. 27. Top Apps gravity switch Nice people. Award-winning process. Websites done right.
    28. 28. Top Apps 3% use video gravity switch Nice people. Award-winning process. Websites done right.
    29. 29. Top Apps 3% use video 3% use the camera meaningfully gravity switch Nice people. Award-winning process. Websites done right.
    30. 30. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully gravity switch Nice people. Award-winning process. Websites done right.
    31. 31. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS gravity switch Nice people. Award-winning process. Websites done right.
    32. 32. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS 15% are multiplayer gravity switch Nice people. Award-winning process. Websites done right.
    33. 33. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS 15% are multiplayer 4% use two of these features gravity switch Nice people. Award-winning process. Websites done right.
    34. 34. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS 15% are multiplayer 4% use two of these features 0% use three or more gravity switch Nice people. Award-winning process. Websites done right.
    35. 35. What Don’t You Do? The most successful companies have a list of things they DON’T do. gravity switch Nice people. Award-winning process. Websites done right.
    36. 36. The First Rule of Usability More Features = Harder To Use gravity switch Nice people. Award-winning process. Websites done right.
    37. 37. Apps That Get It Interrupted (2 mins) No Internet Needed Uses Touch gravity switch Nice people. Award-winning process. Websites done right.
    38. 38. Apps That Get It In 2008, Pandora built an iPhone app that let people stream music. Almost immediately, 35,000 new users a day joined Pandora from their cellphones, doubling the number of daily signups. gravity switch Nice people. Award-winning process. Websites done right.
    39. 39. Apps That Get It Personal On the Road Avoids Typing Works When AT&T Fails gravity switch Nice people. Award-winning process. Websites done right.
    40. 40. How Focused Are You? ‣ Is your App useful BECAUSE it’s mobile? ‣ Does it use touch to enhance the experience? ‣ How many of the following does it use: - Camera - Video - Tilt - GPS - Multiplayer gravity switch Nice people. Award-winning process. Websites done right.
    41. 41. Once you’re Focused... gravity switch Nice people. Award-winning process. Websites done right.
    42. 42. It’s Time to Steal Plagiarism is the Ultimate Form of Flattery. - Picasso gravity switch Nice people. Award-winning process. Websites done right.
    43. 43. Navigation gravity switch Nice people. Award-winning process. Websites done right.
    44. 44. Standard Icons gravity switch Nice people. Award-winning process. Websites done right.
    45. 45. Standard Icons Vag ue gravity switch Nice people. Award-winning process. Websites done right.
    46. 46. gravity switchNice people. Award-winning process. Websites done right.
    47. 47. bledUnla gravity switch Nice people. Award-winning process. Websites done right.
    48. 48. bledUnla gravity switch Nice people. Award-winning process. Websites done right.
    49. 49. Position? bledUnla gravity switch Nice people. Award-winning process. Websites done right.
    50. 50. Bottom Nav Samples gravity switch Nice people. Award-winning process. Websites done right.
    51. 51. Top Nav Samples gravity switch Nice people. Award-winning process. Websites done right.
    52. 52. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
    53. 53. The Second Rule of Usability Don’t Reinvent the Wheel. gravity switch Nice people. Award-winning process. Websites done right.
    54. 54. PS: Don’t really plagiarize. gravity switch Nice people. Award-winning process. Websites done right.
    55. 55. Once You’ve Stolen All You Can... gravity switch Nice people. Award-winning process. Websites done right.
    56. 56. It’s time to get help A good usability person can spot many holes and best practices quickly. gravity switch Nice people. Award-winning process. Websites done right.
    57. 57. Use the Right Screen Types gravity switch Nice people. Award-winning process. Websites done right.
    58. 58. Screen Types gravity switch Nice people. Award-winning process. Websites done right.
    59. 59. Screen Types y all? ’t the A ren gravity switch Nice people. Award-winning process. Websites done right.
    60. 60. Screen Types y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
    61. 61. Screen Types p el o rHF y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
    62. 62. Screen Types iPad Always Uses This p el o rHF y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
    63. 63. Screen Types iPad Always Uses This a se p le el p o rH Y esF y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
    64. 64. Main Menu Do you have one? gravity switch Nice people. Award-winning process. Websites done right.
    65. 65. Always split iPad screen gravity switch Nice people. Award-winning process. Websites done right.
    66. 66. Navigation gravity switch Nice people. Award-winning process. Websites done right.
    67. 67. ?Huh gravity switchNice people. Award-winning process. Websites done right.
    68. 68. ?Huh gravity switchNice people. Award-winning process. Websites done right.
    69. 69. ?Huh gravity switchNice people. Award-winning process. Websites done right.
    70. 70. Top Nav gravity switch Nice people. Award-winning process. Websites done right.
    71. 71. Top Nav gravity switch Nice people. Award-winning process. Websites done right.
    72. 72. Fitt’s Law gravity switch Nice people. Award-winning process. Websites done right.
    73. 73. Fitt’s Law Distance & button size Corners are infinitely large gravity switch Nice people. Award-winning process. Websites done right.
    74. 74. It All Changes with Touch No abstraction (i.e mouse) Everything is equally close Corners are HARDER to hit. gravity switch Nice people. Award-winning process. Websites done right.
    75. 75. Tiff’s Law How do You Hold It? • Poke • Standard gravity switch Nice people. Award-winning process. Websites done right.
    76. 76. Tiff’s Law - Poke Distance & location don’t matter gravity switch Nice people. Award-winning process. Websites done right.
    77. 77. Tiff’s Law - Standard Arch of thumbs = easy All others = hard gravity switch Nice people. Award-winning process. Websites done right.
    78. 78. Layout / Orientation gravity switch Nice people. Award-winning process. Websites done right.
    79. 79. Horizontal vs. Vertical 82% of the top apps are locked gravity switch Nice people. Award-winning process. Websites done right.
    80. 80. The Third Rule of Usability You can’t see when you’re too close. - Jakob Nielsen gravity switch Nice people. Award-winning process. Websites done right.
    81. 81. Next Up... gravity switch Nice people. Award-winning process. Websites done right.
    82. 82. Next Up... ...Testing gravity switch Nice people. Award-winning process. Websites done right.
    83. 83. The Fourth Rule of Usability You Don’t Know as Much as You Think You Do. gravity switch Nice people. Award-winning process. Websites done right.
    84. 84. When to Test? gravity switch Nice people. Award-winning process. Websites done right.
    85. 85. When to Test?Unknown Known gravity switch Nice people. Award-winning process. Websites done right.
    86. 86. When to Test?Unknown Known gravity switch Nice people. Award-winning process. Websites done right.
    87. 87. When to Test?Unknown Known gravity switch Nice people. Award-winning process. Websites done right.
    88. 88. When to Test?Unknown KnownAgile Procedural gravity switch Nice people. Award-winning process. Websites done right.
    89. 89. When to Test?Unknown Known TestAgile Procedural gravity switch Nice people. Award-winning process. Websites done right.
    90. 90. When to Test?Unknown Known TestAgile Procedural Steal id eas! gravity switch Nice people. Award-winning process. Websites done right.
    91. 91. When to Test? WhUnknown ere Known ar ey ou Tes t ?Agile Procedural Steal id eas! gravity switch Nice people. Award-winning process. Websites done right.
    92. 92. Four Kinds Of Testing ‣ Focus Groups ‣ Surveys ‣ A/B Testing ‣ User Testing gravity switch Nice people. Award-winning process. Websites done right.
    93. 93. Focus groups are not useful for testing gravity switch Nice people. Award-winning process. Websites done right.
    94. 94. Focus Groups ‣ Set Goals ‣ Get Buy-In (Decision Makers) gravity switch Nice people. Award-winning process. Websites done right.
    95. 95. Surveys are only useful for specific questions gravity switch Nice people. Award-winning process. Websites done right.
    96. 96. Surveys ‣ Do we call it Refresh or Reload? ‣ Does this make us look like hacks? ‣ Which tagline works best? gravity switch Nice people. Award-winning process. Websites done right.
    97. 97. A/B TestingCan be Very Helpful gravity switch Nice people. Award-winning process. Websites done right.
    98. 98. A/B Testing ‣ Sanity Check Big Changes ‣ Fine-Tune Details ‣ Find Problems for User Testing gravity switch Nice people. Award-winning process. Websites done right.
    99. 99. A/B Testing How can MOG increase the number of paid members? gravity switch Nice people. Award-winning process. Websites done right.
    100. 100. A/B Testing How can MOG increase the number of paid members? David Hyman (CEO) of MOG’s #1 tip for mobile usability is to “reduce barriers” gravity switch Nice people. Award-winning process. Websites done right.
    101. 101. A/B Testing What do users do? gravity switch Nice people. Award-winning process. Websites done right.
    102. 102. User Testing gravity switch Nice people. Award-winning process. Websites done right.
    103. 103. User Testing ‣ Find out where users get lost ‣ Cheep way to sanity check ideas gravity switch Nice people. Award-winning process. Websites done right.
    104. 104. Let’s Discuss How To Test Your Apps gravity switch Nice people. Award-winning process. Websites done right.
    105. 105. Getting Set Up For Testing ‣ Group Up ‣ Pick an App (Longest Name?) ‣ List Questions and Concerns ‣ Decide How To Test gravity switch Nice people. Award-winning process. Websites done right.
    106. 106. When To Test? ‣ As Needed ‣ Iterate gravity switch Nice people. Award-winning process. Websites done right.
    107. 107. Ask Me Questions!jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.

    ×