Applying Goodwins Theory
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The document provides guidance on analyzing music videos based on Goodwin's 6 points of analysis: 1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines. 2) There is a relationship between the lyrics and visuals that can be illustrative, amplifying, or contradictory. 3) The relationship between the music and visuals can also be illustrative, amplifying, or contradictory. 4) Record labels often demand close ups of the artist and motifs that recur. 5) There is frequently references to looking through devices and voyeuristic treatment of women. 6) Music videos often reference other media through intertextuality. Students are asked to apply these points of analysis in a slide summarizing their findings from similar music
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Music Video Analysis
The music video is for the song "Blank Space" by Taylor Swift from her 2014 album "1989". The video was directed by Joseph Kahn and depicts Swift portraying different personas as she acts out romantic relationships that grow increasingly obsessive and volatile. Through costumes, settings, and Swift's performances, the video connects to the song's themes of love, obsession, and the singer's public persona through common music video conventions.
Music video goodwin task rm
Andrew Goodwin identified 6 key features of music videos in his 1992 theory: 1) They demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) A relationship between music and visuals. 4) Record labels demand close-ups of artists and recurring motifs. 5) Frequent references to looking and voyeurism of female bodies. 6) Intertextual references to other media. Goodwin's theory can be used to analyze music videos by considering if they are performance, narrative, or concept-based and how elements of each are used. Students were instructed to analyze older music videos in pairs using Goodwin's categories over 7 slides with screenshots and clips.
Definition of music video
A music video is a short film that accompanies and promotes a piece of music. Music videos come in a variety of styles from live performances to animation and conceptual approaches. Researchers have identified common elements of music videos including a relationship between the lyrics/music and visuals, reference to genres through style and iconography, close-ups of artists, and intertextual references. Key genres identified are performance-based, documentary-style, effects-driven, dance-focused, and blended performance/visual approaches. Basic video structures include performance, narrative, and conceptual styles.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
The Andrew Goodwin Theory
Goodwin proposes a system for identifying musical genres. He outlines a 5-step method for how audiences engage with music videos including thought beats, narrative and performance, the star image, the relation between visuals and song, and technical aspects of filming. The system is intended to help musicians capitalize on their intended genre and target particular audiences.
Types and conventions of music videos
This document summarizes different types and conventions of music videos. It discusses performance-based videos that feature artists performing live, narrative-based videos that tell a story related to the song's lyrics, and concept-based videos that are based around a single idea or editing technique. It also mentions other types like surrealistic, interpretive, animated, and parody videos. Finally, it outlines Andrew Goodwin's theory about relationships between lyrics and visuals in music videos.
Andrew Goodwin’s Theory
Andrew Goodwin identified six key features of music videos: 1) they demonstrate genre characteristics through content like indie videos showing musical talent, 2) there is a relationship between the lyrics and visuals that can be illustrative, amplifying or contradictory, 3) the relationship between the music and visuals is on beat, and 4) they meet the demands of record labels through promotion of the artist's brand and image.
Applying Narrative Theory To Your Work
The document discusses various narrative theories that could potentially be applied to analyzing a music video, including:
- Focusing on the relationship between the lyrics and visuals in the video.
- Examining the overall mood and whether key lyrics are given visual prominence.
- Considering whether there is a cause-and-effect relationship between story elements.
- Analyzing the role of the artist and whether the video serves to promote their persona.
- Determining if the video presents a subjective or objective point of view.
- Assessing whether the theories of Propp, Todorov, or Cameron on narrative structures could apply to the music video's narrative approach.
Recommended
Music Video Analysis
The music video is for the song "Blank Space" by Taylor Swift from her 2014 album "1989". The video was directed by Joseph Kahn and depicts Swift portraying different personas as she acts out romantic relationships that grow increasingly obsessive and volatile. Through costumes, settings, and Swift's performances, the video connects to the song's themes of love, obsession, and the singer's public persona through common music video conventions.
Music video goodwin task rm
Andrew Goodwin identified 6 key features of music videos in his 1992 theory: 1) They demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) A relationship between music and visuals. 4) Record labels demand close-ups of artists and recurring motifs. 5) Frequent references to looking and voyeurism of female bodies. 6) Intertextual references to other media. Goodwin's theory can be used to analyze music videos by considering if they are performance, narrative, or concept-based and how elements of each are used. Students were instructed to analyze older music videos in pairs using Goodwin's categories over 7 slides with screenshots and clips.
Definition of music video
A music video is a short film that accompanies and promotes a piece of music. Music videos come in a variety of styles from live performances to animation and conceptual approaches. Researchers have identified common elements of music videos including a relationship between the lyrics/music and visuals, reference to genres through style and iconography, close-ups of artists, and intertextual references. Key genres identified are performance-based, documentary-style, effects-driven, dance-focused, and blended performance/visual approaches. Basic video structures include performance, narrative, and conceptual styles.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
The Andrew Goodwin Theory
Goodwin proposes a system for identifying musical genres. He outlines a 5-step method for how audiences engage with music videos including thought beats, narrative and performance, the star image, the relation between visuals and song, and technical aspects of filming. The system is intended to help musicians capitalize on their intended genre and target particular audiences.
Types and conventions of music videos
This document summarizes different types and conventions of music videos. It discusses performance-based videos that feature artists performing live, narrative-based videos that tell a story related to the song's lyrics, and concept-based videos that are based around a single idea or editing technique. It also mentions other types like surrealistic, interpretive, animated, and parody videos. Finally, it outlines Andrew Goodwin's theory about relationships between lyrics and visuals in music videos.
Andrew Goodwin’s Theory
Andrew Goodwin identified six key features of music videos: 1) they demonstrate genre characteristics through content like indie videos showing musical talent, 2) there is a relationship between the lyrics and visuals that can be illustrative, amplifying or contradictory, 3) the relationship between the music and visuals is on beat, and 4) they meet the demands of record labels through promotion of the artist's brand and image.
Applying Narrative Theory To Your Work
The document discusses various narrative theories that could potentially be applied to analyzing a music video, including:
- Focusing on the relationship between the lyrics and visuals in the video.
- Examining the overall mood and whether key lyrics are given visual prominence.
- Considering whether there is a cause-and-effect relationship between story elements.
- Analyzing the role of the artist and whether the video serves to promote their persona.
- Determining if the video presents a subjective or objective point of view.
- Assessing whether the theories of Propp, Todorov, or Cameron on narrative structures could apply to the music video's narrative approach.
Andrew Goodwins Theory
Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his book Dancing in the Distraction Factory. He suggests that music videos demonstrate genre characteristics, have relationships between lyrics and visuals as well as music and visuals, and include demands from record labels like closeups of artists. Goodwin also identified 5 ways to analyze music videos including looking at "thought beats" that see sound, narratives and performances, star images, relationships between visuals and songs, and technical aspects like editing and special effects.
Codes and conventions
The document discusses various codes and conventions commonly used in music videos. It describes the main categories of performance, narrative, and mixture videos. It then explains several production elements like mise-en-scene, editing techniques, camera angles/movements, and sound design that are employed to convey meaning and engage audiences. Music videos utilize a variety of visual and audio techniques to represent the artist and tell a story that complements the song.
Applying goodwin’s theory to our video
The document outlines Goodwin's 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of the record label, and 8) Performance, narrative or concept-based videos. The presentation will apply these principles to analyze the music video created for the song "Constellations" by Enter Shikari.
Evaluation Question 1
The document discusses the genre conventions used in a student's music video project on the band Rise Against. It summarizes the key features of music videos identified by Andrew Goodwin, and analyzes how the student's video incorporates four of these features: 1) There is a clear relationship between the lyrics and visuals through shots that match the song lyrics. 2) On-beat editing synchronizes the music and visuals. 3) Close-up shots of the artist are included as demanded by record labels. 4) Shots through the windscreen reference the notion of looking or voyeurism. The video was not able to include intertextual references.
Forms and conventions
The document discusses several key features and conventions of music videos. It identifies that there are typically relationships between the lyrics, music, and visuals in a music video. Music videos also often feature close-up shots of the main artist and develop their star iconography. Genre influences the style and themes of different music videos. Camerawork, editing, and effects are also important elements that impact the meaning and feel of a music video. Editing may involve fast cuts or slower pacing depending on the desired mood.
Music theorists
Andrew Goodwin and Carol Vernallis propose theories about elements of music videos. Goodwin identifies five key elements: narrative and performance, star image, technical aspects, relationship between visuals and music, and visualizing the music. Vernallis' theory focuses on four construction elements: narrative, editing, camera movement/framing, and diegesis. Both note music videos may not follow traditional narrative or editing structures and emphasize the relationship between visuals and music.
Goodwin’s 6 parts and 5 key things in a music video
This document discusses the different types of music videos and key aspects to analyze in music videos. The main types are performance, narrative, and conceptual videos. Most videos include elements of all three. Performance videos focus on the artist performing, narrative videos tell a story, and conceptual videos center around an idea. When analyzing videos, it's important to examine the relationship between the visuals and lyrics, visuals and music, the artist's image, and references to other works. Technical elements like camerawork, editing, and lighting are also key to pulling a music video together effectively.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos and 5 ways to analyze them. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics and visuals, between music and visuals, feature close-ups of artists per label demands, reference looking/the male gaze, and use intertextual references. The 5 analysis aspects are thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like editing and effects. Goodwin's framework provides tools to understand music videos through their genre traits, relationships between components, focus on the artist, and technical production elements.
Media Music Video Codes And Conventions Presentation
Codes and conventions are a set of rules and techniques used to construct meaning in media texts like music videos. There are two categories of codes and conventions - technical involving equipment and technology, and symbolic involving meaning beyond the obvious. Codes and conventions allow audiences to become familiar with genres and ensure texts fit their genre. Music video styles include performance, narrative, mixture, and animation. Technical codes and conventions in music videos include different camera shots, editing to match the music, and diegetic and non-diegetic sound. Mise-en-scene elements like props, costumes, locations, and facial expressions also help construct meaning.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his 1992 book "Dancing in the Distraction Factory". He suggests that music videos demonstrate genre characteristics, establish relationships between lyrics and visuals as well as music and visuals, and frequently reference other forms of media. Goodwin also outlined 5 ways to analyze music videos, focusing on thought beats, narrative and performance, the star image, the relationship between visuals and songs, and technical aspects like camera work, editing, and lighting.
Andrew goodwin
Andrew Goodwin identified 6 key features that are commonly found in music videos. These include demonstrating genre characteristics through performances, having a relationship between the lyrics and visuals, reflecting the tone of the music through visuals, including close-ups of the artist as demanded by record labels, references to looking through screens and mirrors, and intertextual references to other media. The document discusses using these 6 features as a guide for creating a music video.
Music Video Script
Music videos can take many forms from narrative storylines to montages. Alternative videos are often low-budget and meant to convey a message, while rock videos typically feature the band in dark, gloomy settings performing or on tour to generate excitement. Pop videos require high budgets for props, costumes, and fast editing to keep viewers' attention, with an attractive singer in little clothing and dance routines used to emphasize their importance. Indie videos usually focus more on the lead singer and aim to portray a carefree, youthful environment, sometimes using effects to depict a drug experience.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
Andrew Goodwin theorist
1. Goodwin identifies 6 key features of music videos: the relationship between the music and visuals, the relationship between lyrics and visuals, genre characteristics, record label demands, intertextual references, and references to looking.
2. Goodwin also discusses 5 things to analyze in a music video: the structure and voice of the song, the artist's mode of address, the narrative and performance, the star image, and the relationship between visuals and song.
3. Technical aspects like camerawork, editing, and synchronization with the beat are also important elements that hold a music video together.
Music video theories
This document summarizes several music video theories proposed by Peter Fraser, Carol Vernallis, and Andrew Goodwin. Peter Fraser defines key elements of music videos including technical codes, symbolic codes, genre conventions, and how costumes relate to the genre. Carol Vernallis' theory discusses narrative, editing, camerawork, and sound in music videos. Andrew Goodwin's theory notes how music videos create genre characteristics, the connection between music/visuals and lyrics/images, close-up shots of artists, and intertextual references in music videos.
G324 excellent examples of research and planning
The document provides examples of research and planning for a level 4 coursework on media production. It includes several slides analyzing magazine advertisements for indie rock bands such as The Enemy, Kaiser Chiefs, and Stereophonics. The slides examine the advertisements' design elements, references to the bands' album covers and music videos, and how they target a young adult audience through their imagery, fonts, and intertextual references in order to appeal to fans of indie rock music.
Analysis of Music Video - Geri Haliwell
This document outlines various methods of analyzing music videos including Goodwin's six points of genre characteristics, examining how the visuals relate to the lyrics and music, how the artist is presented to be sold to viewers, references to other works, how voyeurism is used, and how the video structures characters and viewers to look at the artist.
Blogs & Common Mistakes
1. The document provides a checklist of 20 common mistakes students make in blogs that can cost them marks. It addresses issues like missing or broken links between blogs, disorganized content, illegible formatting, and lack of key planning documents.
2. Students are advised to have their blogs logically link to each other, contain all evaluation questions in order, use readable font sizes and colors, and ensure all embedded media works properly.
3. The planning blog specifically should include copies of scripts, treatments, storyboards, schedules and other documentation of the group's production planning to demonstrate their preparation.
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Andrew Goodwins Theory
Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his book Dancing in the Distraction Factory. He suggests that music videos demonstrate genre characteristics, have relationships between lyrics and visuals as well as music and visuals, and include demands from record labels like closeups of artists. Goodwin also identified 5 ways to analyze music videos including looking at "thought beats" that see sound, narratives and performances, star images, relationships between visuals and songs, and technical aspects like editing and special effects.
Codes and conventions
The document discusses various codes and conventions commonly used in music videos. It describes the main categories of performance, narrative, and mixture videos. It then explains several production elements like mise-en-scene, editing techniques, camera angles/movements, and sound design that are employed to convey meaning and engage audiences. Music videos utilize a variety of visual and audio techniques to represent the artist and tell a story that complements the song.
Applying goodwin’s theory to our video
The document outlines Goodwin's 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of the record label, and 8) Performance, narrative or concept-based videos. The presentation will apply these principles to analyze the music video created for the song "Constellations" by Enter Shikari.
Evaluation Question 1
The document discusses the genre conventions used in a student's music video project on the band Rise Against. It summarizes the key features of music videos identified by Andrew Goodwin, and analyzes how the student's video incorporates four of these features: 1) There is a clear relationship between the lyrics and visuals through shots that match the song lyrics. 2) On-beat editing synchronizes the music and visuals. 3) Close-up shots of the artist are included as demanded by record labels. 4) Shots through the windscreen reference the notion of looking or voyeurism. The video was not able to include intertextual references.
Forms and conventions
The document discusses several key features and conventions of music videos. It identifies that there are typically relationships between the lyrics, music, and visuals in a music video. Music videos also often feature close-up shots of the main artist and develop their star iconography. Genre influences the style and themes of different music videos. Camerawork, editing, and effects are also important elements that impact the meaning and feel of a music video. Editing may involve fast cuts or slower pacing depending on the desired mood.
Music theorists
Andrew Goodwin and Carol Vernallis propose theories about elements of music videos. Goodwin identifies five key elements: narrative and performance, star image, technical aspects, relationship between visuals and music, and visualizing the music. Vernallis' theory focuses on four construction elements: narrative, editing, camera movement/framing, and diegesis. Both note music videos may not follow traditional narrative or editing structures and emphasize the relationship between visuals and music.
Goodwin’s 6 parts and 5 key things in a music video
This document discusses the different types of music videos and key aspects to analyze in music videos. The main types are performance, narrative, and conceptual videos. Most videos include elements of all three. Performance videos focus on the artist performing, narrative videos tell a story, and conceptual videos center around an idea. When analyzing videos, it's important to examine the relationship between the visuals and lyrics, visuals and music, the artist's image, and references to other works. Technical elements like camerawork, editing, and lighting are also key to pulling a music video together effectively.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos and 5 ways to analyze them. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics and visuals, between music and visuals, feature close-ups of artists per label demands, reference looking/the male gaze, and use intertextual references. The 5 analysis aspects are thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like editing and effects. Goodwin's framework provides tools to understand music videos through their genre traits, relationships between components, focus on the artist, and technical production elements.
Media Music Video Codes And Conventions Presentation
Codes and conventions are a set of rules and techniques used to construct meaning in media texts like music videos. There are two categories of codes and conventions - technical involving equipment and technology, and symbolic involving meaning beyond the obvious. Codes and conventions allow audiences to become familiar with genres and ensure texts fit their genre. Music video styles include performance, narrative, mixture, and animation. Technical codes and conventions in music videos include different camera shots, editing to match the music, and diegetic and non-diegetic sound. Mise-en-scene elements like props, costumes, locations, and facial expressions also help construct meaning.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his 1992 book "Dancing in the Distraction Factory". He suggests that music videos demonstrate genre characteristics, establish relationships between lyrics and visuals as well as music and visuals, and frequently reference other forms of media. Goodwin also outlined 5 ways to analyze music videos, focusing on thought beats, narrative and performance, the star image, the relationship between visuals and songs, and technical aspects like camera work, editing, and lighting.
Andrew goodwin
Andrew Goodwin identified 6 key features that are commonly found in music videos. These include demonstrating genre characteristics through performances, having a relationship between the lyrics and visuals, reflecting the tone of the music through visuals, including close-ups of the artist as demanded by record labels, references to looking through screens and mirrors, and intertextual references to other media. The document discusses using these 6 features as a guide for creating a music video.
Music Video Script
Music videos can take many forms from narrative storylines to montages. Alternative videos are often low-budget and meant to convey a message, while rock videos typically feature the band in dark, gloomy settings performing or on tour to generate excitement. Pop videos require high budgets for props, costumes, and fast editing to keep viewers' attention, with an attractive singer in little clothing and dance routines used to emphasize their importance. Indie videos usually focus more on the lead singer and aim to portray a carefree, youthful environment, sometimes using effects to depict a drug experience.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
Andrew Goodwin theorist
1. Goodwin identifies 6 key features of music videos: the relationship between the music and visuals, the relationship between lyrics and visuals, genre characteristics, record label demands, intertextual references, and references to looking.
2. Goodwin also discusses 5 things to analyze in a music video: the structure and voice of the song, the artist's mode of address, the narrative and performance, the star image, and the relationship between visuals and song.
3. Technical aspects like camerawork, editing, and synchronization with the beat are also important elements that hold a music video together.
Music video theories
This document summarizes several music video theories proposed by Peter Fraser, Carol Vernallis, and Andrew Goodwin. Peter Fraser defines key elements of music videos including technical codes, symbolic codes, genre conventions, and how costumes relate to the genre. Carol Vernallis' theory discusses narrative, editing, camerawork, and sound in music videos. Andrew Goodwin's theory notes how music videos create genre characteristics, the connection between music/visuals and lyrics/images, close-up shots of artists, and intertextual references in music videos.
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Goodwin’s 6 parts and 5 key things in a music video
Goodwin’s 6 parts and 5 key things in a music video
Media Music Video Codes And Conventions Presentation
Media Music Video Codes And Conventions Presentation
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G324 excellent examples of research and planning
The document provides examples of research and planning for a level 4 coursework on media production. It includes several slides analyzing magazine advertisements for indie rock bands such as The Enemy, Kaiser Chiefs, and Stereophonics. The slides examine the advertisements' design elements, references to the bands' album covers and music videos, and how they target a young adult audience through their imagery, fonts, and intertextual references in order to appeal to fans of indie rock music.
Analysis of Music Video - Geri Haliwell
This document outlines various methods of analyzing music videos including Goodwin's six points of genre characteristics, examining how the visuals relate to the lyrics and music, how the artist is presented to be sold to viewers, references to other works, how voyeurism is used, and how the video structures characters and viewers to look at the artist.
Blogs & Common Mistakes
1. The document provides a checklist of 20 common mistakes students make in blogs that can cost them marks. It addresses issues like missing or broken links between blogs, disorganized content, illegible formatting, and lack of key planning documents.
2. Students are advised to have their blogs logically link to each other, contain all evaluation questions in order, use readable font sizes and colors, and ensure all embedded media works properly.
3. The planning blog specifically should include copies of scripts, treatments, storyboards, schedules and other documentation of the group's production planning to demonstrate their preparation.
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OTIS Music Video Analysis
The music video for "OTIS" by Kanye West and Jay-Z features the two rappers stripping down and customizing an expensive Maybach car for fun. Medium shots and long shots show West and Jay-Z rapping together, amplifying the song's lyrics about wealth, watches, and women. The video aims to portray the artists as a sophisticated yet fun collaboration appealing to younger audiences interested in materialism.
Marking Criteria For Music Video
This document provides marking criteria for different elements of a media production unit, including research and planning, evaluation, and the media text itself. It establishes four levels for each element based on the quality of work. For research and planning, higher levels require more thorough research, organization, and digital presentation skills. The evaluation is assessed based on understanding of production elements, audience feedback, and use of new media technologies. The media text is marked based on technical skills and, for group projects, individual contributions. Higher levels denote greater abilities.
Representation Theory
The document discusses several theories of gender representation in media. It first discusses Berger's statement from the 1970s that "Men act and women appear. Men look at women. Women watch themselves being looked at." It then asks if gender representations have changed since the 1970s, and if so how. It also discusses Richard Dyer's theory from 1985 about how media uses language and conventions to represent the world to audiences. It notes media often relies on stereotypes and is influenced by the institutions that create the content. Finally, it prompts the reader to discuss representations in their own media product compared to an existing one in terms of characters, concepts, elements, and whether it conforms to dominant ideologies.
Evaluative questions 4 & 5
The document discusses research conducted to determine the target audience for a social realism film about domestic violence. A questionnaire found that middle-class adults ages 30-40 who prefer true-to-life dramas would most likely engage with the film. Close-up shots in the introduction intrigue viewers about the bruised female protagonist and unidentified abuser. While some hoped for more dramatic violence, accurately portraying abuse realistically attracts audiences. Screening online makes the film widely accessible and affordable.
Music Video Analysis & Audience Research.
The document provides an analysis of the music video for "Knock You Down" by Keri Hilson featuring Kanye West and Neyo. It discusses the genres, director, date of release, and conventions used in the music video. These include the use of various camera techniques, editing techniques, stylish clothing, dancing, and props. It also analyzes how the artists are represented in terms of wealth and status, and the target audiences of the video.
Laura mulvey, the male gaze
1. Laura Mulvey introduced the concept of the "male gaze" in film theory, which refers to the way films are typically shot from the perspective of the heterosexual male viewer. This objectifies women and turns them into objects to be looked at.
2. The theory suggests that women are often denied agency and identity in films, existing primarily as objects for the male gaze. This can influence how women see themselves.
3. The male gaze is argued to be prevalent in many mainstream films and media, potentially reinforcing patriarchal social norms and power dynamics by influencing how both men and women see gender roles.
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Detailed analysis of music videos
This document provides a table to help structure notes when analyzing music videos. It lists 7 key ideas to identify, including demonstrating genre characteristics, relationships between lyrics/music and visuals, close-ups of artists developing motifs, references to looking and voyeurism, intertextual references, and whether the video is performance, narrative, or concept-based. The table is to be used to record observations, examples, and features relating to each of the 7 ideas.
Andrew goodwin’s theory
Andrew Goodwin's theory proposes 7 key ideas for analyzing music videos: 1) Videos demonstrate genre characteristics through performances or dances. 2) Lyrics can be illustrated, amplified, or contradicted by visuals. 3) Music and visuals also have an illustrative, amplifying, or contradictory relationship. 4) Record labels demand close-ups of artists and motifs recurring in their work. 5) Videos frequently reference looking and treat the female body voyeuristically. 6) Videos often make intertextual references to other media. 7) Videos are categorized as performance, narrative or concept-based and how elements of each are used.
Task 7 theory lesson
This document provides tasks and theory related to analyzing music videos and genres for a media studies course. It includes tasks to analyze codes and conventions in different music video genres, examine narrative and performance approaches in sample videos, explore representation of social groups in various genres, and conduct a close analysis of a music video using relevant theory. The document also discusses theories related to genre from scholars like Robert Stam, Rick Altman, and Andrew Goodwin. Students are asked to apply these theories to their own video productions and examine how genres may be defined, conventions established, and meanings negotiated between text and audiences.
Andrew Goodwin's Theory
Andrews' theory is that music videos are essentially advertisements meant to create specific meanings for songs, rather than illuminate inherent meanings. Music videos can depict genre characteristics through imagery like dance routines or aspirations. They also often relate the visuals directly to song lyrics, or amplify meanings beyond the lyrics. Record labels influence music videos to feature artists prominently and appeal sexually to promote sales.
Andrew Goodwins Thoery
Andrews' theory argues that music videos are essentially advertisements that ignore narrative structure. While music itself is ambiguous, music videos can explicitly define the intended meaning of a song for commercial purposes. Music videos typically demonstrate genre characteristics through visuals, establish relationships between lyrics and visuals, and reflect the tone of the music through imagery. Record labels exert control over music videos to feature artists and promote their music and image through techniques like voyeurism and sexual objectification.
Evaluation question 1
The document analyzes how a student's music video uses, develops, or challenges conventions of real music videos based on Andrew Goodwin's six key conventions.
[1] The student examines each convention - such as demonstrating genre characteristics through a stage performance, relating lyrics to visuals, and relating music to visual tone.
[2] For each convention, the student determines whether their video used, developed, or challenged the convention. Their video is found to have used conventions such as relating lyrics and music to visuals, but developed conventions such as demonstrating their genre through a unique stage location.
[3] In conclusion, the student determines that their video used and developed Goodwin's conventions effectively without challenging any
Detailed analysis 1
This document provides a table to help structure analysis of music videos. It lists 7 key ideas to identify: 1) demonstration of genre characteristics, 2) relationship between lyrics and visuals, 3) relationship between music and visuals, 4) inclusion of close-ups and recurring artist motifs, 5) references to looking/voyeurism, 6) intertextual references, and 7) whether the video is performance, narrative or concept-based. The document then analyzes the music video for Justin Timberlake's "What Goes Around...Comes Around" based on these 7 ideas.
Goodwins Analyis
Andrew Goodwin analyzed characteristics of music videos in his 1992 writing. He observed that music videos typically demonstrate the genre's characteristics through elements like stage performances or dance routines. Additionally, he noted there is usually a relationship between the visuals and either the song's lyrics or music, whether illustrative, amplifying, or contradictory. Record labels often demand close ups of artists and artists may develop recurring visual motifs in their work.
Goodwin's theory intro and tasks
Andrew Goodwin published a book in 1992 called "Dancing in the Distraction Factory" that came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics through elements like dance routines, signing, or scantily clad women. 2) The visuals have a relationship to the lyrics, often illustrating them. 3) The visuals have a relationship to the music, often amplifying or contradicting it. 4) Record labels demand close-ups of artists. 5) Artists develop recurring visual motifs. 6) Videos frequently reference the notion of voyeuristic looking. 7) They include intertextual references to pop culture.
Goodwin
Andrew Goodwin analyzes characteristics of music videos in his writing. He discusses how music videos demonstrate musical genres through visuals like dance routines and stage performances. Music videos also have relationships between lyrics, music, and visuals that can illustrate, amplify, or contradict each other. Record labels influence music videos to include close-ups of artists and recurring visual motifs. Many music videos reference looking through screens and treat the female body in a voyeuristic manner. Intertextual references to films and other media are also common.
Goodwin's theory
This document summarizes Andrew Goodwin's theory of analyzing music videos from his 1992 book. It outlines the 8 main characteristics he identified: performance, narrative, genre conventions, correlations between music/visuals and lyrics/visuals, star image motifs, notion of looking, intertextual references, and technical elements. Examples are provided for each characteristic. The document then provides guidance on applying Goodwin's theory to analyze a music video of your choice by identifying its genre, artist, song, and examples of genre conventions found in the video.
Goodwin and Music Video
Goodwin published a book in 1992 called "Dancing in the Distraction Factory" where he came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals, 3) There is a relationship between music and visuals, 4) They include close-ups of the artist, 5) Artists develop recurring visual motifs, 6) They frequently reference the notion of looking, and 7) Often include intertextual references to popular culture. Goodwin's theory provided a framework to analyze how elements are commonly used in music videos.
Andrew goodwin theory
Music videos are essentially advertisements that aim to anchor meaning for songs in viewers' minds. According to Andrew Goodwin, music videos demonstrate genre characteristics through elements like dance routines, ignore common narrative structures, and draw on intertextual references. Goodwin identifies six key features of music videos: they represent lyrics and tone of music visually, cater to record label demands like close-ups of artists, reference looking through devices, and feature recurring visual motifs for artists.
Andrew goodwin - theory
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos. The 6 features are: 1) Demonstrating genre characteristics 2) Having a relationship between lyrics and visuals 3) A relationship between music and visuals 4) Meeting record label demands 5) Frequently using the "male gaze" and voyeurism of the female body 6) Making intertextual references to other media. The 5 ways to analyze are: 1) Examining thought beats and the structure, voice, and mode of address of the song 2) Considering narrative, performance, and believability 3) Analyzing the development of a star's meta narrative 4) Looking at the relationship between music and visuals 5) As
Music video theory
This document outlines several theories about music video production and meaning. It discusses how camerawork, editing, visuals, and narrative relate to genre conventions and can influence audience interpretation. Close-ups are seen as important to focus on the artist. Music videos are also said to draw from other visual media and sometimes feature voyeurism or the sexual objectification of women. They aim to enhance the music and lyrics through visual storytelling and repetition to ensure multiple viewings.
Narrative theoristS
This document summarizes three narrative theorists' perspectives on music videos:
1. Andrew Goodwin identifies 7 common characteristics of music videos, such as demonstrating genre traits and representing lyrics visually.
2. Sven E Carlsson proposes two main types of music videos - "performance" videos focusing on the artist, and "conceptual" videos showing symbolic imagery.
3. Steven Archer's theory stresses a strong, consistent link between narrative and performance aspects, advocating for cross-cutting editing between the two.
Detailed analysis for first music video
This document provides guidance for analyzing music videos using 7 key ideas identified by Andrew Goodwin. It then analyzes the James Blunt song "Heart to Heart" based on these ideas. The summary focuses on the analysis of the Blunt video:
The James Blunt "Heart to Heart" video follows some genre conventions through its focus on narrative and simple concept/cuts, but defies conventions by lacking fast motions, bright colors, and a narrative that fully matches the lyrics. The relationship between the lyrics and visuals, and between the music and visuals, is not always strong but sometimes links on cuts that follow conventional beat patterns. The video contains several close-ups of Blunt but no recurring star image motifs or
Narrative theorist
This document summarizes 7 features of music videos according to Andrew Godwins:
1. Music videos demonstrate genre characteristics through elements like dance routines, stage performances, or aspirations.
2. There is a relationship between lyrics and visuals, whether the visuals illustrate, amplify, or contradict the lyrics.
3. The tone and atmosphere of the visuals reflect the music through illustration, amplification, or contradiction.
It then provides examples of how a planned music video incorporates some of these features.
Detailed analysis (taylor swift)
This document provides guidance for analyzing music videos using 7 key ideas identified by Andrew Goodwin. It includes a table to help structure notes when analyzing the Taylor Swift music video "Wildest Dreams". The table examines genre characteristics, the relationship between lyrics and visuals/music and visuals, close-ups of the artist, references to looking, intertextual references, and whether the video is performance, narrative or concept-based. For the Taylor Swift video, it finds the video is mostly illustrative of the lyrics and music, with some amplification, and provides examples from the video.
Evaluation question 1
The document analyzes how a student's media project uses, develops, or challenges conventions of real media products based on Andrew Goodwin's six key conventions of music videos.
The student's music video develops conventions by including a stage performance, which is common in metal genre videos. It uses conventions by having a clear relationship between lyrics and visuals, and between music and visuals. It also uses conventions through an intertextual reference to another music video.
The student's digipak and magazine advertisement further use conventions to maintain consistency across the media project.
In conclusion, the student's media product as a whole effectively uses and develops Goodwin's conventions to create a consistent and professional end product, without
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The candidate discusses how they constructed meaning in their music video coursework production through the use of media language. They explain how they used conventions like illustrating the relationship between lyrics and visuals, employing close-ups of the artist as demanded by record labels, and establishing the mise-en-scene through mid shots and long shots. The candidate also discusses applying Carol Vernallis' four concepts of how music videos construct meaning - narrative, editing, camera movements/framing, and sound - through a love story narrative, frequent cuts between shots under 5 seconds, and a close-up of the artist singing followed by a mid shot of them walking.
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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