What's in a marketing plan you may ask? Well, there's quite a few different models out there but here is one of our favourites - SOSTAC ®. Nice easy to remember acronym and is easier to present to clients than many other models. SOSTAC ® is a registered trademark of PR Smith. More information from: www.PRSmith.org/SOSTAC Smith, PR (2015) The SOSTAC® Guide To Your Perfect Digital Marketing Plan, www.PRSmith.org/SOSTAC Smith PR (2013) The SOSTAC ® Guide To Your Perfect Marketing Plan, www.PRSmith.org/SOSTAC Follow PR Smith’s daily updates: t: PR_Smith f: PRSmithMarketing