thanks to Mike Kujawski for this presentation. http://www.mikekujawski.ca/ Richard Furlong/CEO public-sector-lists.com Strategic Audiences Delivered ®

2. let’s start with some
CONTEXT

3. web 2.0
“a shift of the
Internet from a
publishing
environment to a
participation
environment”
- Tim O’Reilly

4. social media
“internet-based applications that build
on the ideological and technological
foundations of web 2.0, and that allow
the creation and exchange of user-
generated content“
-Wikipedia, 2010

5. there is too much
focus on the…

7. “People will never be
replaced by
machines. In the
end, life and business
are about
human connections,
computers are about
trying to murder you
in a lake”
- Michael Scott

9. Who has
time
for this stuff?

10. not just the teens

11. not just the geeks

12. not just the net gen

13. 47%
of the 50-64 age
demographic
actively uses
social networking
sites

14. the global internet population is
2 BILLION

15. 266
MILLION
internet users in North
America
(Penetration is 77%; Growth is 146 % since ‘01)

16. 475
MILLION
internet users in Europe
(Penetration is 58%; Growth is 352 % since ‘01)

17. 825
MILLION
internet users in Asia
(Penetration is 22%; Growth is 622 % since ‘01)

18. 63
MILLION
internet users in the
Middle East
(Penetration is 30%; Growth is 1825 % since ‘01)

19. 21
MILLION
internet users in
Oceania
(Penetration is 61%; Growth is 179 % since ‘01)

20. 205
MILLION
internet users in South
America
(Penetration is 35%; Growth is 1,033 % since ‘01)

21. 111
MILLION
internet users in Africa
(Penetration is 11%; Growth is 2,357 % since ‘01)

22. the Canadian internet population is
28 MILLION

23. the number of Canadian content creators is
6 MILLION
http://bit.ly/forresterlink

25. 3.7 BILLION
google searches per month in Canada
(92% of Canadian internet users visit search engines regularly)

26. Gauging Effect on Search Traffic
www.google.com/insights/search/#

27. World Conversation Filtering
www.google.com/insights/search/#

28. Gauging Twitter Influence
www.klout.com
www.wefollow.com

29. Gauging Blogoshpere Influence
www.technorati.com
www.blogsearch.google.com

30. Gauging Link Performance
bit.ly

31. Deriving Psychographic Data
www.facebook.com/ads/create

32. Multiple Conversation Tracking
www.tweetdeck.com

33. Gauging Overall Social Influence
www.socialmention.com
www.backtype.com

34. Tracking Specific Content
www.google.com/reader
www.netvibes.com

35. Tracking Specific Keywords
www.google.com/alerts

36. where to find me

37. mike kujawski

38. BLOG WIKI
www.mikekujawski.ca www.government20wiki.com

39. Mike Kujawski
Phone: 613.731.9851 ext. 12
E-mail: mike@mikekujawski.ca
Blog: www.mikekujawski.ca
Twitter: @mikekujawski
Website: www.cepsm.ca

40. www.cepsm.ca