My Digital Library:      Leveraging Today’s      Mobile and Participatory      Information Ecosystem      Digital Librarie...
Pew Internet Project• Part of the Pew Research Center, a  nonpartisan “fact tank” based in Washington,  DC• Provide high q...
Today’s Discussion1)       What’s Mobile Got to Do With It?     –        Global cell phone use trends     –        US cell...
What’s Mobile Got to Do With It?
Global Mobile Subscriptions
Mobile Penetration by Region
Worldwide Mobile Subscriptions, 2005-2009140120                                                              World100     ...
Mobile Subscriptions, Select Countries United Arab Emirates                                                               ...
Global IT Trends
Mobile Broadband Subscriptions, 2005-2009  35  30                                                                       Wo...
Internet Users, 2005-20097060                                                             World50                         ...
Internet Use, Western Europe    Iceland                                                         67   Sweden               ...
Internet Access Via Cell, 16-74 Year-Olds        Sweden                                                      14       Denm...
Internet Access Via Laptop, 16-74 Year-Olds       Denmark                                                               31...
THE BIG 5 MOBILE YOUTH                                                                           ECONOMIES                ...
MOBILE YOUTH: TEENS & STUDENTS                                            MILLIONS OF SUBSCRIPTIONS 2010                  ...
www.mobileYouthreport.com         Published by mobileYouth      Statistics on youth mobile usage           Available for d...
US Teen Mobile Use
US Teen Mobile Use
US Teen Gadget Use
US Teen Internet Access
US Adult Cell Phone Use
US Adult Wireless Internet Use       All adults      18-29        30-49        50-64        65+                     84%   ...
What’s Mobile Got to Do With It?• Overall, US wireless internet users are more  engaged in online activities• Half of all ...
US Social Network Site Use
US Adult Social Media Use Percent of Online Adults Who Use Social Media            86       61                  52        ...
US Adult Social Media Use, by Race  Percent of Online Adults Who Use Social Media             71 72       58              ...
US Teens Aren’t That Into Twitter
US Adults 18-24 Are Into Twitter
US Teens are More Into Content Creation
Content Sharing is Growing Among Adults
Remixing is Flat
SNS Takes the Place of Blogging?
Blogging is Also Down For Young Adults
Summary of US Teen Online Activities•   73% of online teens use SNS (up 50%)•   14% blog (down 50%)•   8% use Twitter•   8...
Hallmarks of the New Information Ecology
Then and Now  Industrial Age    Information Age    Info was:           Info is:     Scarce           Abundant   Expensive ...
The “New” Information Ecology• Blurring line between “news” and  “information”• Information is “free”• Information is “at ...
The “New” Information EcologyVolume of information grows
The “New” Information EcologyThe variety of info  sources increases  and democratizes  and the visibility  of new creators...
The “New” Information EcologyPeople’s vigilance for  information changes  in two directions:1) attention is truncated  (Li...
The “New” Information EcologyVenues of intersecting with information and people multiply and the availability of informati...
The “New” Information EcologyThe vibrance and immersive qualities of media environments makes them more compelling places ...
The “New” Information EcologyValence (relevance)  of information  improves – search  and customization  get better as we  ...
The “New” Information Ecology Voting on and  ventilating about  information  proliferates as  tagging, rating, and  commen...
The “New” Information Ecology    Nine in ten American adults                 For six in ten American(92%) get news/info fr...
The “New” Information Ecology                   Where Americans                   get their news                   and inf...
The “New” Information Ecology• The internet has not replaced/  displaced traditional mediabut…• It is fundamentally changi...
The Online News/Info Consumer   71% of American adults          The majority of onlineever get news or information      ne...
The Online News/Info Consumer   71% of American adults          Almost a third of onlineever get news or information      ...
The Online News/Info Consumer   71% of American adults           Almost a third of onlineever get news or information     ...
Online News/Information Consumers in the US…•    Are more educated than other online     adults and other adults in genera...
The Online News/Info ConsumerMost Popular Online Sources for News and Information            Portal Sites                 ...
The Online News/Info ConsumerWhat Are the Most Popular Online News/Information Topics?               Weather              ...
The Online News/Info Consumer             Most Popular Features of Online News SitesLinks to related material             ...
The Online News/Info Consumer                                    How many                                    websites, if ...
The Online News/Info ConsumerOnline News/Info Consumers are…•    Efficient Grazers•    Hunters and Gatherers (71% go onlin...
Online News and Information              Online News and              Information is…              •    Portable          ...
Online information is portable• “On the Go” News/Info Consumers   – 26% of adults access news/information on their cell   ...
Online information is participatory• “News Participators”   – 37% of internet users have contributed to the creation of   ...
Online information is participatory• “News Participators” are standing in the information  stream• Thanks to them, your st...
Online information is personalized• “The Daily Me” Takes Shape   – 28% of internet users have customized their     homepag...
Leveraging New Technologies
1996 Benton Foundation report:         “Buildings, books, and bytes” "If you plopped a library down. . .30 years from     ...
How Technology Changes the Role of Libraries• Makes it possible for organizations like  libraries to become “nodes” in peo...
No longer think like this…                Your             institution   Patron       Patron       Patron
Now think like this…
How to become anode in people’ssocial networks
Tips on becoming a node in a social network• Think like a friend, not an institution• Play to your strengths by being an e...
More tips on becoming a node in a social network• Participate in the Web 2.0 world• Embrace the move towards mobility, con...
The 4-Step Flow of Information•   Attention•   Acquisition•   Assessment•   Action
The Four A’s of Online Information Flow• Get Attention   –   Leverage your services and knowledge   –   Offer alerts, upda...
The Four A’s of Online Information Flow• Help with Information Assessment   – Exploit your skills in knowing the highest q...
Finally….    BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, bepicked up by a major organiza...
Finally….     EMBRACE THE OPPORTUNITIES!!The internet, mobile technology and social media grant access  to populations tha...
Remember…It’s not about cobwebs.... It’s  about social webs …. Andlibraries can be at the center           of them!
Available at www.pewinternet.org...• Understanding the Participatory News Consumer  http://www.pewinternet.org/Press-Relea...
Thank you!Kristen Purcell, Ph.D.Associate Director, ResearchPew Research Center’s Internet & American Life   Project1615 L...
My Digital Library: 100720103330-phpapp01
My Digital Library: 100720103330-phpapp01
My Digital Library: 100720103330-phpapp01
My Digital Library: 100720103330-phpapp01
My Digital Library: 100720103330-phpapp01
My Digital Library: 100720103330-phpapp01
My Digital Library: 100720103330-phpapp01
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My Digital Library:
Leveraging Todays's
Mobile and Participatory
Information Ecosystem

Kristen Purcell, Ph.D.
Associate Director, Research
Pew Research Center's Internet
& American Life Project
Washington, DC 20036

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My Digital Library: 100720103330-phpapp01

  1. 1. My Digital Library: Leveraging Today’s Mobile and Participatory Information Ecosystem Digital Libraries a la Carte TICER Tilburg University, Tilburg Netherlands July 29th, 2010 Kristen Purcell, Ph.D.Associate Director, Research Pew Internet Project
  2. 2. Pew Internet Project• Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC• Provide high quality, objective data to thought leaders and policy makers• Funded by the Pew Charitable Trusts• All US findings are based on nationally representative telephone surveys of… – US adults age 18+, or – US teens ages 12-17 – Drawn from dual-frame (RDD/cell) samples
  3. 3. Today’s Discussion1) What’s Mobile Got to Do With It? – Global cell phone use trends – US cell phone and internet use trends – The importance of social media2) Highlights of the New Information Ecology – What are the hallmarks of the new information ecology? – Online information consumers • who they are • how they behave • what they like3) Leveraging New Technologies – Tips for success in the new information ecology
  4. 4. What’s Mobile Got to Do With It?
  5. 5. Global Mobile Subscriptions
  6. 6. Mobile Penetration by Region
  7. 7. Worldwide Mobile Subscriptions, 2005-2009140120 World100 Western Europe 80 Asia Americas 60 Arab States Africa 40 CIS 20 0 2005 2006 2007 2008 2009 Number of mobile subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.
  8. 8. Mobile Subscriptions, Select Countries United Arab Emirates Source: ITU World Qatar Telecommunication/I Italy CT Indicators Denmark Database, 2009 UK figures. Netherlands Israel Worldwide average Thailand is 68 subscriptions Greece per 100 people. Belgium Worldwide ratio of France cell subscription to United States fixed line is almost Australia 4:1. Brazil Japan Total worldwide cell Ivory Coast phone subscriptions China is 4,676,174,400, up India from 1,763,978,500 in 2004. 0 50 100 150 200 250 Mobile Cellular Subscriptions Per 100 People
  9. 9. Global IT Trends
  10. 10. Mobile Broadband Subscriptions, 2005-2009 35 30 World 25 Western Europe 20 Asia Americas 15 Arab States Africa 10 CIS 5 0 2005 2006 2007 2008 2009 Number of mobile broadband subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.
  11. 11. Internet Users, 2005-20097060 World50 Western Europe40 Asia Americas30 Arab States Africa20 CIS100 2005 2006 2007 2008 2009 Number of internet users per 100 inhabitants. Source: International Telecommunications Union, 2010.
  12. 12. Internet Use, Western Europe Iceland 67 Sweden 63 UK 59 Source: ITU World Denmark 54 Telecommunication/ICT Indicators Database, 2009 figures.Netherlands 52 Western Europe average is 42 Germany 47 (24 if you include CIS). Belgium 39 France 37 Italy 34 Greece 15 0 20 40 60 80 Internet users per 100 people
  13. 13. Internet Access Via Cell, 16-74 Year-Olds Sweden 14 Denmark 10 Spain 9 UK 7 Netherlands 6 Source: Eurostat, 2009 figures. Italy 4 Germany 3 Belgium 3 France 2 Greece 1EU (27 countries) 4 0 5 10 15 20 Percentage of 16-74 year-olds accessing the internet via mobile phone in the past 3 months
  14. 14. Internet Access Via Laptop, 16-74 Year-Olds Denmark 31 Sweden 29 Germany 24 UK 21 Netherlands 18 Source: Eurostat, 2009 figures. Spain 17 Italy 15 France 14 Belgium 13 Greece 3EU (27 countries) 17 0 5 10 15 20 25 30 35 Percentage of 16-74 year-olds accessing the internet via laptop in the past 3 months
  15. 15. THE BIG 5 MOBILE YOUTH ECONOMIES 255m $31b $58b 97m 281m CHINATHE MOBILEYOUTH® REPORT 2010 $21b 32 $21b USA $19b 76m JAPAN INDIA SUBSCRIPTIONS VALUE $BN PA (AGE <30) BRAZIL 15 SOURCE MOBILEYOUTH DATA 2010 AGES 5-29 SNS, Youth & Health
  16. 16. MOBILE YOUTH: TEENS & STUDENTS MILLIONS OF SUBSCRIPTIONS 2010 47.5 22.4 119.7 12 13 41.7 99.4 28.6 30.8 22.9 EAST EUROPE NE ASIA 36.6 WEST EUROPETHE MOBILEYOUTH® REPORT 2010 20 NORTH AMERICA CHINA HK 139.8 60.1 MENA STUDENTS 32.1 TEENS (14- (19-24) 38.2 63.7 52.9 31.7 18) 15 LATIN AMERICA SUB SAH AFRICA SOUTH ASIA ASIAN PACIFIC SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERS TEENS 14-18 STUDENTS 19-24 16 SNS, Youth & Health
  17. 17. www.mobileYouthreport.com Published by mobileYouth Statistics on youth mobile usage Available for download
  18. 18. US Teen Mobile Use
  19. 19. US Teen Mobile Use
  20. 20. US Teen Gadget Use
  21. 21. US Teen Internet Access
  22. 22. US Adult Cell Phone Use
  23. 23. US Adult Wireless Internet Use All adults 18-29 30-49 50-64 65+ 84% 69% 59% 49% 20%% who connect to the internet wirelessly using a laptop or handheld device
  24. 24. What’s Mobile Got to Do With It?• Overall, US wireless internet users are more engaged in online activities• Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults• Overall, African-American adults in the US are the most active mobile internet users• In the US, African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics
  25. 25. US Social Network Site Use
  26. 26. US Adult Social Media Use Percent of Online Adults Who Use Social Media 86 61 52 27 17 13 SNS Twitter Total 18-29 30+
  27. 27. US Adult Social Media Use, by Race Percent of Online Adults Who Use Social Media 71 72 58 25 20 15 SNS Twitter White Black Hispanic
  28. 28. US Teens Aren’t That Into Twitter
  29. 29. US Adults 18-24 Are Into Twitter
  30. 30. US Teens are More Into Content Creation
  31. 31. Content Sharing is Growing Among Adults
  32. 32. Remixing is Flat
  33. 33. SNS Takes the Place of Blogging?
  34. 34. Blogging is Also Down For Young Adults
  35. 35. Summary of US Teen Online Activities• 73% of online teens use SNS (up 50%)• 14% blog (down 50%)• 8% use Twitter• 8% visit online virtual worlds• 38% share content online (steady)• 21% remix content (steady)• 62% get news about current events and politics• 48% buy things online• 31% get health, dieting, fitness info• 17% get info about sensitive health topics
  36. 36. Hallmarks of the New Information Ecology
  37. 37. Then and Now Industrial Age Information Age Info was: Info is: Scarce Abundant Expensive Cheap Institutionally Personally oriented oriented Designed for Designed for consumption participation
  38. 38. The “New” Information Ecology• Blurring line between “news” and “information”• Information is “free”• Information is “at my fingertips”• Information is available when I want it• Information is available from multiple sources
  39. 39. The “New” Information EcologyVolume of information grows
  40. 40. The “New” Information EcologyThe variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of social media.
  41. 41. The “New” Information EcologyPeople’s vigilance for information changes in two directions:1) attention is truncated (Linda Stone)2) attention is elongated (Andrew Keen; Terry Fisher)
  42. 42. The “New” Information EcologyVenues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are
  43. 43. The “New” Information EcologyThe vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
  44. 44. The “New” Information EcologyValence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize web pages for info they want
  45. 45. The “New” Information Ecology Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself31% of online adults rated person, product, service
  46. 46. The “New” Information Ecology Nine in ten American adults For six in ten American(92%) get news/info from multiple adults (59%), one of those platforms on a typical day platforms is the internet *Platforms include print newspapers, television, radio and the internet
  47. 47. The “New” Information Ecology Where Americans get their news and information on a typical day 38% 59% Online and Offline Offline Only Online Only No News
  48. 48. The “New” Information Ecology• The internet has not replaced/ displaced traditional mediabut…• It is fundamentally changing the way people consume and interact with information
  49. 49. The Online News/Info Consumer 71% of American adults The majority of onlineever get news or information news and information online consumers are under age 50
  50. 50. The Online News/Info Consumer 71% of American adults Almost a third of onlineever get news or information news and information online consumers are under age 30
  51. 51. The Online News/Info Consumer 71% of American adults Almost a third of onlineever get news or information news and information online consumers are under age 30*The median age of online news/info consumers is 40
  52. 52. Online News/Information Consumers in the US…• Are more educated than other online adults and other adults in general• Have higher incomes than other online adults and other adults in general• Are disproportionately white and Hispanic• Are much more likely than other online adults to have home broadband access and to have premium broadband service
  53. 53. The Online News/Info ConsumerMost Popular Online Sources for News and Information Portal Sites 56 TV News Org Site 46 Special Topic Site 38 Newspaper Site 38 Indiv or Org on SNS 30 Intl News Org site 18 % of Online News/Info Consumers Who Use Each Site on a Typical Day
  54. 54. The Online News/Info ConsumerWhat Are the Most Popular Online News/Information Topics? Weather 81 Natl Events 73 Health/Medicine 66 Business/Finance 64 Internatl News 62 Arts and Culture 49 % of Online Adults Who Get News/Information Online About Each Topic
  55. 55. The Online News/Info Consumer Most Popular Features of Online News SitesLinks to related material 68 72 Multi-media content 48 57Portal/News aggregator 48 55 Easily share content 44 57 Total 42 Customize news 48 18-29 Interactive material 38 45 Ability to comment 37 51 Follow on soc media 25 39 % of Online News/Info Consumers Who Say Each Feature is Important
  56. 56. The Online News/Info Consumer How many websites, if 11% 11% any, do you routinely rely on 21% for news and information? None 57% Just One 2 to 5 6 or more % of Online News/Info Consumers
  57. 57. The Online News/Info ConsumerOnline News/Info Consumers are…• Efficient Grazers• Hunters and Gatherers (71% go online specifically to get news/information at least a few times a week)• Serendipitous News/Info Discoverers (80% come across news/information at least a few times a week while they are online doing other things)• News/Info Receivers (44% get news/information forwarded to them through email, automatic updates and alerts, or posts on social networking sites at least a few times a week)
  58. 58. Online News and Information Online News and Information is… • Portable • Participatory • Personalized
  59. 59. Online information is portable• “On the Go” News/Info Consumers – 26% of adults access news/information on their cell phones – Among this population, 73% use social networking sites and 29% use Twitter – Typically a white male, age 34, employed full-time – One in ten adults gets news alerts sent to his or her phone• The mobile phone allows anytime/anywhere access to information• Info is consumed on the individual’s terms, when they want, where they want
  60. 60. Online information is participatory• “News Participators” – 37% of internet users have contributed to the creation of news, commented on it, or disseminated it via postings on social media sites like Facebook or Twitter – Half of all online African-Americans (46%) are news participators (disproportionately high SNS use) – Overall, 71% of internet users get news and information through email or posts on social networking sites Remember… – 42% of online news consumers say being able to easily share material with others is something they look for in a news site – 65% look for news sites with links to related material – 36% look for news sites with interactive material – 35% look for news sites where they can comment on stories.
  61. 61. Online information is participatory• “News Participators” are standing in the information stream• Thanks to them, your story/information has an organic life beyond your presentation of it
  62. 62. Online information is personalized• “The Daily Me” Takes Shape – 28% of internet users have customized their homepage to include news and information of particular interest to them – 39% say being able to customize content is something they look for in an online news site
  63. 63. Leveraging New Technologies
  64. 64. 1996 Benton Foundation report: “Buildings, books, and bytes” "If you plopped a library down. . .30 years from now. . .there would be cobwebs growingeverywhere because people would look at it and wouldnt think of it as a legitimate institution because it would be so far behind. . ." -- Experienced library user.
  65. 65. How Technology Changes the Role of Libraries• Makes it possible for organizations like libraries to become “nodes” in people’s networks that can help them solve problems and make decisions• Allows for immediate, spontaneous creation of networks that can include libraries• Gives people a sense that there are more “friends” in their networks like librarians that they can access when they have needs
  66. 66. No longer think like this… Your institution Patron Patron Patron
  67. 67. Now think like this…
  68. 68. How to become anode in people’ssocial networks
  69. 69. Tips on becoming a node in a social network• Think like a friend, not an institution• Play to your strengths by being an expert, a filter, a recommender (linker), and a facilitator• Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix• Remember that your information can (will, should) have an organic life beyond your presentation of it• Look for opportunities to build communities with your material
  70. 70. More tips on becoming a node in a social network• Participate in the Web 2.0 world• Embrace the move towards mobility, constant connectivity, perpetual contact – This changes the realities of time and space and presence• Ask for feedback• Act on/respond to that feedback• Provide opportunities for interaction with and customization of material• Facilitate information sharing
  71. 71. The 4-Step Flow of Information• Attention• Acquisition• Assessment• Action
  72. 72. The Four A’s of Online Information Flow• Get Attention – Leverage your services and knowledge – Offer alerts, updates, feeds – Have a presence in relevant places – Find pathways to people through their social network• Enable Acquisition – Offer services and media in many places – Pursue new distribution methods for your collections – Point people to good material through links – Participate in conversations about your work with your patrons
  73. 73. The Four A’s of Online Information Flow• Help with Information Assessment – Exploit your skills in knowing the highest quality material – Aggregate the best related work• Facilitate Action – Offer opportunities for feedback – Offer opportunities for remixing, customization, interaction – Offer opportunities for community building – Offer opportunities to learn how to use social media
  74. 74. Finally…. BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, bepicked up by a major organization, or create/mobilize a community or following
  75. 75. Finally…. EMBRACE THE OPPORTUNITIES!!The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
  76. 76. Remember…It’s not about cobwebs.... It’s about social webs …. Andlibraries can be at the center of them!
  77. 77. Available at www.pewinternet.org...• Understanding the Participatory News Consumer http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx• Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx• Teens and Mobile Phones 2004-2009 http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx• Wireless Internet Use http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx• Chronic Disease and the Internet http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx• The Social Life of Health Information http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
  78. 78. Thank you!Kristen Purcell, Ph.D.Associate Director, ResearchPew Research Center’s Internet & American Life Project1615 L Street NWSuite 700Washington, DC 20036Email: kpurcell@pewinternet.orgTwitter: http://twitter.com/kristenpurcell202-419-4500

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