tracking your digital footprint

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thanks to Mike Kujawski for this presentation.
http://www.mikekujawski.ca/

Richard Furlong/CEO
public-sector-lists.com
Strategic Audiences Delivered ®

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tracking your digital footprint

  1. 1. let’s start with someCONTEXT
  2. 2. web 2.0“a shift of theInternet from apublishingenvironment to aparticipationenvironment”- Tim O’Reilly
  3. 3. social media“internet-based applications that buildon the ideological and technologicalfoundations of web 2.0, and that allowthe creation and exchange of user-generated content“-Wikipedia, 2010
  4. 4. there is too much focus on the…
  5. 5. “People will never bereplaced bymachines. In theend, life and businessare abouthuman connections,computers are abouttrying to murder youin a lake”- Michael Scott
  6. 6. Who hastimefor this stuff?
  7. 7. not just the teens
  8. 8. not just the geeks
  9. 9. not just the net gen
  10. 10. 47%of the 50-64 agedemographicactively usessocial networkingsites
  11. 11. the global internet population is2 BILLION
  12. 12. 266 MILLION internet users in North America(Penetration is 77%; Growth is 146 % since ‘01)
  13. 13. 475 MILLION internet users in Europe(Penetration is 58%; Growth is 352 % since ‘01)
  14. 14. 825 MILLION internet users in Asia(Penetration is 22%; Growth is 622 % since ‘01)
  15. 15. 63 MILLION internet users in the Middle East(Penetration is 30%; Growth is 1825 % since ‘01)
  16. 16. 21 MILLION internet users in Oceania(Penetration is 61%; Growth is 179 % since ‘01)
  17. 17. 205 MILLION internet users in South America(Penetration is 35%; Growth is 1,033 % since ‘01)
  18. 18. 111 MILLION internet users in Africa(Penetration is 11%; Growth is 2,357 % since ‘01)
  19. 19. the Canadian internet population is28 MILLION
  20. 20. the number of Canadian content creators is6 MILLION http://bit.ly/forresterlink
  21. 21. 3.7 BILLIONgoogle searches per month in Canada(92% of Canadian internet users visit search engines regularly)
  22. 22. Gauging Effect on Search Traffic www.google.com/insights/search/#
  23. 23. World Conversation Filtering www.google.com/insights/search/#
  24. 24. Gauging Twitter Influence www.klout.com www.wefollow.com
  25. 25. Gauging Blogoshpere Influence www.technorati.com www.blogsearch.google.com
  26. 26. Gauging Link Performance bit.ly
  27. 27. Deriving Psychographic Data www.facebook.com/ads/create
  28. 28. Multiple Conversation Tracking www.tweetdeck.com
  29. 29. Gauging Overall Social Influence www.socialmention.com www.backtype.com
  30. 30. Tracking Specific Contentwww.google.com/reader www.netvibes.com
  31. 31. Tracking Specific Keywords www.google.com/alerts
  32. 32. where to find me
  33. 33. mike kujawski
  34. 34. BLOG WIKIwww.mikekujawski.ca www.government20wiki.com
  35. 35. Mike KujawskiPhone: 613.731.9851 ext. 12E-mail: mike@mikekujawski.caBlog: www.mikekujawski.caTwitter: @mikekujawskiWebsite: www.cepsm.ca
  36. 36. www.cepsm.ca

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