2. OVERVIEW
ABOUT IPL
IPL is business more then a game
Revenues
Expenses
Business Model
Business Policy
3. INTRODUCTION
Started in the year 2008 by Lalit Modi
Currently 9 teams from 9 different venues in India
Currently its brand value is $ 2.99 billion
Pepsi taking over DLF from IPL 6 onwards as title Sponsor
of the event for 396.8 crores.
Television rights sold to Sony for US $1.02 billion
Used for personal branding by leading actors, businessmen
and many rising celebrities.
4. REVENUES EXPENSES
Media rights to be equally A franchise has to pay 10% of
shared by the franchise teams the total franchisee cost to IPL
after removing share of IPL . every year.
60% of the total amount of the Acquisition cost of the players of
sponsors to be distributed among each franchise are around 4-6
the franchise teams million per year
Individual team sponsors would Marketing and promotion cost of 3-
take care of sponsoring the 4 million per year
category they have initiated
(example ITC is the hospitality
partner of KKR so it takes care of
all Hospitality related issues of the
team)
Only 20% of the gate receipts are On an average the franchisees has
given to IPL whereas 80% is to pay 2.5 million for each match for
retained by the franchisees using the stadiums and other event
management costs are extra
5. BUSINESS MODEL
Business model of an IPL franchise won’t
be too different from a conventional
infrastructure project—big initial
investments, long gestation, initial losses
perhaps, but good, steady payback in the
long run.
6. CONCLUSION
A business policy which allows the owners to use their
players for any kind of endorsements.
IPL is not just about making short term-gains.
This model is: Spectators and viewers form the base.
Second level is the BCCI, using its might in getting big
Indian and international players to play in the IPL.
Third level is the broadcaster, whose seed money has
been leveraged well.
Top of the deck are the franchises.
7. BY :
Gourav Ranjan
Naveen Kumar Dalmia
Pavan Chadda
Thank you
