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This ppt. is about marketing, promotion and associated IP rights of the LG Scarlet TV series

BusinessEntertainment & Humor
1 of 23
SCARLET TV Branding, marketing & Related IPR Submitted By: Harpreet Singh
[object Object],[object Object],[object Object],[object Object],About The Company
Timeline
Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Domain LG Electronics Digital Appliances (28%) Digital Displays (31%) Digital Media (15%) Mobile Communications (26%)
% Segmentation in Digital Display
Presence in The HDTV Market ,[object Object]
LG SCARLET TV Series
LG SCARLET TV Series ,[object Object],[object Object],[object Object],[object Object]
Advanced Technologies 3D Entertainment Wireless HD TruMotion 240Hz LED Backlight Connected Devices Pure Sound 2 Microphone Noise Cancellation Environmental Policy
Branding
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTELLECTUAL PROPERTY RIGHTS
Patent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark ,[object Object]
Eco-Labeling LG Electronics obtains eco labels from Korea Eco-Products Institute. DOMESTIC ECO-MARK (TYPE I) The eco-mark is awarded to HDTV that reduce environmental impact during the manufacturing and consumption stages and save resources. The label is designed to help companies deliver accurate environmental information about a product to consumers and to encourage development and production of green products. Trademark Cntd.
Industrial Design ,[object Object],Built In Wireless Receiver Uncompressed (Lossless) Smart Antenna
Wireless HD
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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marketing of lG Scarlet

  • 1. SCARLET TV Branding, marketing & Related IPR Submitted By: Harpreet Singh
  • 2.
  • 4.
  • 5.
  • 6. Business Domain LG Electronics Digital Appliances (28%) Digital Displays (31%) Digital Media (15%) Mobile Communications (26%)
  • 7. % Segmentation in Digital Display
  • 8.
  • 9. LG SCARLET TV Series
  • 10.
  • 11. Advanced Technologies 3D Entertainment Wireless HD TruMotion 240Hz LED Backlight Connected Devices Pure Sound 2 Microphone Noise Cancellation Environmental Policy
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19. Eco-Labeling LG Electronics obtains eco labels from Korea Eco-Products Institute. DOMESTIC ECO-MARK (TYPE I) The eco-mark is awarded to HDTV that reduce environmental impact during the manufacturing and consumption stages and save resources. The label is designed to help companies deliver accurate environmental information about a product to consumers and to encourage development and production of green products. Trademark Cntd.
  • 20.
  • 22.
  • 23.