INJO4
INJO4
21 May 2007
Presentation
Presentation
    Björn Jeffery
★
Presentation
    Björn Jeffery
★


        Internet Strategist at Good Old
    ★
Presentation
    Björn Jeffery
★


        Internet Strategist at Good Old
    ★


        Founder of two of Swedens large...
Presentation
    Björn Jeffery
★


        Internet Strategist at Good Old
    ★


        Founder of two of Swedens large...
New Media Alchemy
New Media Alchemy
  Turning internet currency into gold
Key question
Key question

    How can you convert parts of your
★

    business into new streams of profit?
Profit streams
Profit streams
    Advertising
★
Profit streams
    Advertising
★


    Subscriptions
★
Profit streams
    Advertising
★


    Subscriptions
★


    Sales
★
No visitors, no money
No visitors, no money

    The more the merrier, and the more loyal
★

    and active the better
The equation
The equation

Media
The equation
                       Me

Media
The equation
                       Me
            Currency
Media
The equation
                            Me
            Currency
Media

          Web site Traffic
            Activity
The equation
                            Me
            Currency
Media

          Web site Traffic
            Activity
   ...
The equation
                                   Me
                Currency
Media

              Web site Traffic
         ...
Currency
Currency
What to trade in the internet economy
8 types of currency
8 types of currency
    Content
★
8 types of currency
    Content
★


    Web site traffic
★
8 types of currency
    Content
★


    Web site traffic
★


    Enhanced user experience
★
8 types of currency
    Content
★


    Web site traffic
★


    Enhanced user experience
★


    Identity
★
8 types of currency
    Content
★


    Web site traffic
★


    Enhanced user experience
★


    Identity
★


    Values
★
8 types of currency
    Content
★


    Web site traffic
★


    Enhanced user experience
★


    Identity
★


    Values
★...
8 types of currency
    Content
★


    Web site traffic
★


    Enhanced user experience
★


    Identity
★


    Values
★...
...that was only 7?
...that was only 7?
    Money!
★
1. Content
1. Content
    Delivery: Content for consumption
★
1. Content
    Delivery: Content for consumption
★
1. Content
    Delivery: Content for consumption
★


    Barter: Content for traffic/content
★
1. Content
    Delivery: Content for consumption
★


    Barter: Content for traffic/content
★
1. Content
    Delivery: Content for consumption
★


    Barter: Content for traffic/content
★


    Subscription: Content ...
1. Content
    Delivery: Content for consumption
★


    Barter: Content for traffic/content
★


    Subscription: Content ...
2. Traffic
2. Traffic
    Barter: Traffic for traffic
★
2. Traffic
    Barter: Traffic for traffic
★
3. Enhanced User
    Experience
3. Enhanced User
           Experience
    Actions that improve user experiences, and
★

    the entire site
3. Enhanced User
           Experience
    Actions that improve user experiences, and
★

    the entire site
4. Identity
4. Identity
    Possibilities for users to strengthen their
★

    identities within a community
4. Identity
    Possibilities for users to strengthen their
★

    identities within a community
4. Identity
    Possibilities for users to strengthen their
★

    identities within a community
4. Identity
    Possibilities for users to strengthen their
★

    identities within a community
5. Values
5. Values
    Enabling people to support their values
★

    and what they believe in
5. Values
    Enabling people to support their values
★

    and what they believe in
6. Exposure
6. Exposure
    Exposure to the right people is worth a lot
★
6. Exposure
    Exposure to the right people is worth a lot
★
7. Brand loyalty
7. Brand loyalty
    People that love a brand will love it forever
★

    - if it acknowledges them
7. Brand loyalty
    People that love a brand will love it forever
★

    - if it acknowledges them
8. Money
8. Money
    Paying people tends to be a good
★

    incentive for activity
8. Money
    Paying people tends to be a good
★

    incentive for activity
Finding the
conversion rate
Finding the
         conversion rate
    The rate is different for every market -
★

    competition in all fields
Finding the
         conversion rate
    The rate is different for every market -
★

    competition in all fields
    Blue...
The key
The key
    New Media profit is created:
★
The key
    New Media profit is created:
★


        by offering your visitors the currency that
    ★

        costs you t...
The key
    New Media profit is created:
★


        by offering your visitors the currency that
    ★

        costs you t...
Thanks!
Keep in touch!
Keep in touch!
    E-mail: bjorn.jeffery@goodold.se
★
Keep in touch!
    E-mail: bjorn.jeffery@goodold.se
★


    Blog: http://www.goodold.se/blog/trend/
★
Keep in touch!
    E-mail: bjorn.jeffery@goodold.se
★


    Blog: http://www.goodold.se/blog/trend/
★


    Skype: bjornje...
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New Media Alchemy

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Björn Jefferys presentation at INJO4, Stanford University

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New Media Alchemy

  1. 1. INJO4
  2. 2. INJO4 21 May 2007
  3. 3. Presentation
  4. 4. Presentation Björn Jeffery ★
  5. 5. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★
  6. 6. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net
  7. 7. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net Previously at SVT, GP and Sydsvenskan ★
  8. 8. New Media Alchemy
  9. 9. New Media Alchemy Turning internet currency into gold
  10. 10. Key question
  11. 11. Key question How can you convert parts of your ★ business into new streams of profit?
  12. 12. Profit streams
  13. 13. Profit streams Advertising ★
  14. 14. Profit streams Advertising ★ Subscriptions ★
  15. 15. Profit streams Advertising ★ Subscriptions ★ Sales ★
  16. 16. No visitors, no money
  17. 17. No visitors, no money The more the merrier, and the more loyal ★ and active the better
  18. 18. The equation
  19. 19. The equation Media
  20. 20. The equation Me Media
  21. 21. The equation Me Currency Media
  22. 22. The equation Me Currency Media Web site Traffic Activity
  23. 23. The equation Me Currency Media Web site Traffic Activity Subscriptions Sales
  24. 24. The equation Me Currency Media Web site Traffic Activity Subscriptions Revenue Sales Advertisers
  25. 25. Currency
  26. 26. Currency What to trade in the internet economy
  27. 27. 8 types of currency
  28. 28. 8 types of currency Content ★
  29. 29. 8 types of currency Content ★ Web site traffic ★
  30. 30. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★
  31. 31. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★
  32. 32. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★
  33. 33. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★ Exposure ★
  34. 34. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★ Exposure ★ Brand loyalty ★
  35. 35. ...that was only 7?
  36. 36. ...that was only 7? Money! ★
  37. 37. 1. Content
  38. 38. 1. Content Delivery: Content for consumption ★
  39. 39. 1. Content Delivery: Content for consumption ★
  40. 40. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★
  41. 41. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★
  42. 42. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★ Subscription: Content for cash ★
  43. 43. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★ Subscription: Content for cash ★
  44. 44. 2. Traffic
  45. 45. 2. Traffic Barter: Traffic for traffic ★
  46. 46. 2. Traffic Barter: Traffic for traffic ★
  47. 47. 3. Enhanced User Experience
  48. 48. 3. Enhanced User Experience Actions that improve user experiences, and ★ the entire site
  49. 49. 3. Enhanced User Experience Actions that improve user experiences, and ★ the entire site
  50. 50. 4. Identity
  51. 51. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  52. 52. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  53. 53. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  54. 54. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  55. 55. 5. Values
  56. 56. 5. Values Enabling people to support their values ★ and what they believe in
  57. 57. 5. Values Enabling people to support their values ★ and what they believe in
  58. 58. 6. Exposure
  59. 59. 6. Exposure Exposure to the right people is worth a lot ★
  60. 60. 6. Exposure Exposure to the right people is worth a lot ★
  61. 61. 7. Brand loyalty
  62. 62. 7. Brand loyalty People that love a brand will love it forever ★ - if it acknowledges them
  63. 63. 7. Brand loyalty People that love a brand will love it forever ★ - if it acknowledges them
  64. 64. 8. Money
  65. 65. 8. Money Paying people tends to be a good ★ incentive for activity
  66. 66. 8. Money Paying people tends to be a good ★ incentive for activity
  67. 67. Finding the conversion rate
  68. 68. Finding the conversion rate The rate is different for every market - ★ competition in all fields
  69. 69. Finding the conversion rate The rate is different for every market - ★ competition in all fields Blue Ocean Strategy: where can you create ★ a unique offer?
  70. 70. The key
  71. 71. The key New Media profit is created: ★
  72. 72. The key New Media profit is created: ★ by offering your visitors the currency that ★ costs you the least...
  73. 73. The key New Media profit is created: ★ by offering your visitors the currency that ★ costs you the least... ...and gives them the most ★
  74. 74. Thanks!
  75. 75. Keep in touch!
  76. 76. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★
  77. 77. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Blog: http://www.goodold.se/blog/trend/ ★
  78. 78. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Blog: http://www.goodold.se/blog/trend/ ★ Skype: bjornjeffery ★
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