Björn Jefferys presentation at INJO4, Stanford University

1. INJO4

2. INJO4
21 May 2007

3. Presentation

4. Presentation
Björn Jeffery
★

5. Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★

6. Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
Founder of two of Swedens larger blogs,
★
Manolo.se and Discobelle.net

7. Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
Founder of two of Swedens larger blogs,
★
Manolo.se and Discobelle.net
Previously at SVT, GP and Sydsvenskan
★

8. New Media Alchemy

9. New Media Alchemy
Turning internet currency into gold

10. Key question

11. Key question
How can you convert parts of your
★
business into new streams of profit?

12. Profit streams

13. Profit streams
Advertising
★

14. Profit streams
Advertising
★
Subscriptions
★

15. Profit streams
Advertising
★
Subscriptions
★
Sales
★

16. No visitors, no money

17. No visitors, no money
The more the merrier, and the more loyal
★
and active the better

18. The equation

19. The equation
Media

20. The equation
Me
Media

21. The equation
Me
Currency
Media

22. The equation
Me
Currency
Media
Web site Traffic
Activity

23. The equation
Me
Currency
Media
Web site Traffic
Activity
Subscriptions
Sales

24. The equation
Me
Currency
Media
Web site Traffic
Activity
Subscriptions
Revenue Sales
Advertisers

25. Currency

26. Currency
What to trade in the internet economy

27. 8 types of currency

28. 8 types of currency
Content
★

29. 8 types of currency
Content
★
Web site traffic
★

30. 8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★

31. 8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★

32. 8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★
Values
★

33. 8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★
Values
★
Exposure
★

34. 8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★
Values
★
Exposure
★
Brand loyalty
★

35. ...that was only 7?

36. ...that was only 7?
Money!
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37. 1. Content

38. 1. Content
Delivery: Content for consumption
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39. 1. Content
Delivery: Content for consumption
★

40. 1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
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41. 1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★

42. 1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★
Subscription: Content for cash
★

43. 1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★
Subscription: Content for cash
★

44. 2. Traffic

45. 2. Traffic
Barter: Traffic for traffic
★

46. 2. Traffic
Barter: Traffic for traffic
★

47. 3. Enhanced User
Experience

48. 3. Enhanced User
Experience
Actions that improve user experiences, and
★
the entire site

49. 3. Enhanced User
Experience
Actions that improve user experiences, and
★
the entire site

50. 4. Identity

51. 4. Identity
Possibilities for users to strengthen their
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identities within a community

52. 4. Identity
Possibilities for users to strengthen their
★
identities within a community

53. 4. Identity
Possibilities for users to strengthen their
★
identities within a community

54. 4. Identity
Possibilities for users to strengthen their
★
identities within a community

55. 5. Values

56. 5. Values
Enabling people to support their values
★
and what they believe in

57. 5. Values
Enabling people to support their values
★
and what they believe in

58. 6. Exposure

59. 6. Exposure
Exposure to the right people is worth a lot
★

60. 6. Exposure
Exposure to the right people is worth a lot
★

61. 7. Brand loyalty

62. 7. Brand loyalty
People that love a brand will love it forever
★
- if it acknowledges them

63. 7. Brand loyalty
People that love a brand will love it forever
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- if it acknowledges them

64. 8. Money

65. 8. Money
Paying people tends to be a good
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incentive for activity

66. 8. Money
Paying people tends to be a good
★
incentive for activity

67. Finding the
conversion rate

68. Finding the
conversion rate
The rate is different for every market -
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competition in all fields

69. Finding the
conversion rate
The rate is different for every market -
★
competition in all fields
Blue Ocean Strategy: where can you create
★
a unique offer?

70. The key

71. The key
New Media profit is created:
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72. The key
New Media profit is created:
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by offering your visitors the currency that
★
costs you the least...

73. The key
New Media profit is created:
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by offering your visitors the currency that
★
costs you the least...
...and gives them the most
★

74. Thanks!

75. Keep in touch!

76. Keep in touch!
E-mail: bjorn.jeffery@goodold.se
★

77. Keep in touch!
E-mail: bjorn.jeffery@goodold.se
★
Blog: http://www.goodold.se/blog/trend/
★

78. Keep in touch!
E-mail: bjorn.jeffery@goodold.se
★
Blog: http://www.goodold.se/blog/trend/
★
Skype: bjornjeffery
★