New Media Alchemy

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Björn Jefferys presentation at INJO4, Stanford University

Björn Jefferys presentation at INJO4, Stanford University

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Transcript

  • 1. INJO4
  • 2. INJO4 21 May 2007
  • 3. Presentation
  • 4. Presentation Björn Jeffery ★
  • 5. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★
  • 6. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net
  • 7. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net Previously at SVT, GP and Sydsvenskan ★
  • 8. New Media Alchemy
  • 9. New Media Alchemy Turning internet currency into gold
  • 10. Key question
  • 11. Key question How can you convert parts of your ★ business into new streams of profit?
  • 12. Profit streams
  • 13. Profit streams Advertising ★
  • 14. Profit streams Advertising ★ Subscriptions ★
  • 15. Profit streams Advertising ★ Subscriptions ★ Sales ★
  • 16. No visitors, no money
  • 17. No visitors, no money The more the merrier, and the more loyal ★ and active the better
  • 18. The equation
  • 19. The equation Media
  • 20. The equation Me Media
  • 21. The equation Me Currency Media
  • 22. The equation Me Currency Media Web site Traffic Activity
  • 23. The equation Me Currency Media Web site Traffic Activity Subscriptions Sales
  • 24. The equation Me Currency Media Web site Traffic Activity Subscriptions Revenue Sales Advertisers
  • 25. Currency
  • 26. Currency What to trade in the internet economy
  • 27. 8 types of currency
  • 28. 8 types of currency Content ★
  • 29. 8 types of currency Content ★ Web site traffic ★
  • 30. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★
  • 31. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★
  • 32. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★
  • 33. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★ Exposure ★
  • 34. 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★ Exposure ★ Brand loyalty ★
  • 35. ...that was only 7?
  • 36. ...that was only 7? Money! ★
  • 37. 1. Content
  • 38. 1. Content Delivery: Content for consumption ★
  • 39. 1. Content Delivery: Content for consumption ★
  • 40. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★
  • 41. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★
  • 42. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★ Subscription: Content for cash ★
  • 43. 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★ Subscription: Content for cash ★
  • 44. 2. Traffic
  • 45. 2. Traffic Barter: Traffic for traffic ★
  • 46. 2. Traffic Barter: Traffic for traffic ★
  • 47. 3. Enhanced User Experience
  • 48. 3. Enhanced User Experience Actions that improve user experiences, and ★ the entire site
  • 49. 3. Enhanced User Experience Actions that improve user experiences, and ★ the entire site
  • 50. 4. Identity
  • 51. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 52. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 53. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 54. 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 55. 5. Values
  • 56. 5. Values Enabling people to support their values ★ and what they believe in
  • 57. 5. Values Enabling people to support their values ★ and what they believe in
  • 58. 6. Exposure
  • 59. 6. Exposure Exposure to the right people is worth a lot ★
  • 60. 6. Exposure Exposure to the right people is worth a lot ★
  • 61. 7. Brand loyalty
  • 62. 7. Brand loyalty People that love a brand will love it forever ★ - if it acknowledges them
  • 63. 7. Brand loyalty People that love a brand will love it forever ★ - if it acknowledges them
  • 64. 8. Money
  • 65. 8. Money Paying people tends to be a good ★ incentive for activity
  • 66. 8. Money Paying people tends to be a good ★ incentive for activity
  • 67. Finding the conversion rate
  • 68. Finding the conversion rate The rate is different for every market - ★ competition in all fields
  • 69. Finding the conversion rate The rate is different for every market - ★ competition in all fields Blue Ocean Strategy: where can you create ★ a unique offer?
  • 70. The key
  • 71. The key New Media profit is created: ★
  • 72. The key New Media profit is created: ★ by offering your visitors the currency that ★ costs you the least...
  • 73. The key New Media profit is created: ★ by offering your visitors the currency that ★ costs you the least... ...and gives them the most ★
  • 74. Thanks!
  • 75. Keep in touch!
  • 76. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★
  • 77. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Blog: http://www.goodold.se/blog/trend/ ★
  • 78. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Blog: http://www.goodold.se/blog/trend/ ★ Skype: bjornjeffery ★