New Media Alchemy
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New Media Alchemy

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Björn Jefferys presentation at INJO4, Stanford University

Björn Jefferys presentation at INJO4, Stanford University

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New Media Alchemy New Media Alchemy Presentation Transcript

  • INJO4
  • INJO4 21 May 2007
  • Presentation
  • Presentation Björn Jeffery ★
  • Presentation Björn Jeffery ★ Internet Strategist at Good Old ★
  • Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net
  • Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net Previously at SVT, GP and Sydsvenskan ★
  • New Media Alchemy
  • New Media Alchemy Turning internet currency into gold
  • Key question
  • Key question How can you convert parts of your ★ business into new streams of profit?
  • Profit streams
  • Profit streams Advertising ★
  • Profit streams Advertising ★ Subscriptions ★
  • Profit streams Advertising ★ Subscriptions ★ Sales ★
  • No visitors, no money
  • No visitors, no money The more the merrier, and the more loyal ★ and active the better
  • The equation
  • The equation Media
  • The equation Me Media
  • The equation Me Currency Media
  • The equation Me Currency Media Web site Traffic Activity
  • The equation Me Currency Media Web site Traffic Activity Subscriptions Sales
  • The equation Me Currency Media Web site Traffic Activity Subscriptions Revenue Sales Advertisers
  • Currency
  • Currency What to trade in the internet economy
  • 8 types of currency
  • 8 types of currency Content ★
  • 8 types of currency Content ★ Web site traffic ★
  • 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★
  • 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★
  • 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★
  • 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★ Exposure ★
  • 8 types of currency Content ★ Web site traffic ★ Enhanced user experience ★ Identity ★ Values ★ Exposure ★ Brand loyalty ★
  • ...that was only 7?
  • ...that was only 7? Money! ★
  • 1. Content
  • 1. Content Delivery: Content for consumption ★
  • 1. Content Delivery: Content for consumption ★
  • 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★
  • 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★
  • 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★ Subscription: Content for cash ★
  • 1. Content Delivery: Content for consumption ★ Barter: Content for traffic/content ★ Subscription: Content for cash ★
  • 2. Traffic
  • 2. Traffic Barter: Traffic for traffic ★
  • 2. Traffic Barter: Traffic for traffic ★
  • 3. Enhanced User Experience
  • 3. Enhanced User Experience Actions that improve user experiences, and ★ the entire site
  • 3. Enhanced User Experience Actions that improve user experiences, and ★ the entire site
  • 4. Identity
  • 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 4. Identity Possibilities for users to strengthen their ★ identities within a community
  • 5. Values
  • 5. Values Enabling people to support their values ★ and what they believe in
  • 5. Values Enabling people to support their values ★ and what they believe in
  • 6. Exposure
  • 6. Exposure Exposure to the right people is worth a lot ★
  • 6. Exposure Exposure to the right people is worth a lot ★
  • 7. Brand loyalty
  • 7. Brand loyalty People that love a brand will love it forever ★ - if it acknowledges them
  • 7. Brand loyalty People that love a brand will love it forever ★ - if it acknowledges them
  • 8. Money
  • 8. Money Paying people tends to be a good ★ incentive for activity
  • 8. Money Paying people tends to be a good ★ incentive for activity
  • Finding the conversion rate
  • Finding the conversion rate The rate is different for every market - ★ competition in all fields
  • Finding the conversion rate The rate is different for every market - ★ competition in all fields Blue Ocean Strategy: where can you create ★ a unique offer?
  • The key
  • The key New Media profit is created: ★
  • The key New Media profit is created: ★ by offering your visitors the currency that ★ costs you the least...
  • The key New Media profit is created: ★ by offering your visitors the currency that ★ costs you the least... ...and gives them the most ★
  • Thanks!
  • Keep in touch!
  • Keep in touch! E-mail: bjorn.jeffery@goodold.se ★
  • Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Blog: http://www.goodold.se/blog/trend/ ★
  • Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Blog: http://www.goodold.se/blog/trend/ ★ Skype: bjornjeffery ★