INJO4

INJO4
21 May 2007

Presentation

Presentation
Björn Jeffery
★

Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★

Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
Founder of two of Swedens larger blogs,
★
Manolo.se and Discobelle.net

Presentation
Björn Jeffery
★
Internet Strategist at Good Old
★
Founder of two of Swedens larger blogs,
★
Manolo.se and Discobelle.net
Previously at SVT, GP and Sydsvenskan
★

New Media Alchemy

New Media Alchemy
Turning internet currency into gold

Key question

Key question
How can you convert parts of your
★
business into new streams of profit?

Profit streams

Profit streams
Advertising
★

Profit streams
Advertising
★
Subscriptions
★

Profit streams
Advertising
★
Subscriptions
★
Sales
★

No visitors, no money

No visitors, no money
The more the merrier, and the more loyal
★
and active the better

The equation

The equation
Media

The equation
Me
Media

The equation
Me
Currency
Media

The equation
Me
Currency
Media
Web site Traffic
Activity

The equation
Me
Currency
Media
Web site Traffic
Activity
Subscriptions
Sales

The equation
Me
Currency
Media
Web site Traffic
Activity
Subscriptions
Revenue Sales
Advertisers

Currency

Currency
What to trade in the internet economy

8 types of currency

8 types of currency
Content
★

8 types of currency
Content
★
Web site traffic
★

8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★

8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★

8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★
Values
★

8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★
Values
★
Exposure
★

8 types of currency
Content
★
Web site traffic
★
Enhanced user experience
★
Identity
★
Values
★
Exposure
★
Brand loyalty
★

...that was only 7?

...that was only 7?
Money!
★

1. Content

1. Content
Delivery: Content for consumption
★

1. Content
Delivery: Content for consumption
★

1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★

1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★

1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★
Subscription: Content for cash
★

1. Content
Delivery: Content for consumption
★
Barter: Content for traffic/content
★
Subscription: Content for cash
★

2. Traffic

2. Traffic
Barter: Traffic for traffic
★

2. Traffic
Barter: Traffic for traffic
★

3. Enhanced User
Experience

3. Enhanced User
Experience
Actions that improve user experiences, and
★
the entire site

3. Enhanced User
Experience
Actions that improve user experiences, and
★
the entire site

4. Identity

4. Identity
Possibilities for users to strengthen their
★
identities within a community

4. Identity
Possibilities for users to strengthen their
★
identities within a community

4. Identity
Possibilities for users to strengthen their
★
identities within a community

4. Identity
Possibilities for users to strengthen their
★
identities within a community

5. Values

5. Values
Enabling people to support their values
★
and what they believe in

5. Values
Enabling people to support their values
★
and what they believe in

6. Exposure

6. Exposure
Exposure to the right people is worth a lot
★

6. Exposure
Exposure to the right people is worth a lot
★

7. Brand loyalty

7. Brand loyalty
People that love a brand will love it forever
★
- if it acknowledges them

7. Brand loyalty
People that love a brand will love it forever
★
- if it acknowledges them

8. Money

8. Money
Paying people tends to be a good
★
incentive for activity

8. Money
Paying people tends to be a good
★
incentive for activity

Finding the
conversion rate

Finding the
conversion rate
The rate is different for every market -
★
competition in all fields

Finding the
conversion rate
The rate is different for every market -
★
competition in all fields
Blue Ocean Strategy: where can you create
★
a unique offer?

The key

The key
New Media profit is created:
★

The key
New Media profit is created:
★
by offering your visitors the currency that
★
costs you the least...

The key
New Media profit is created:
★
by offering your visitors the currency that
★
costs you the least...
...and gives them the most
★

Thanks!

Keep in touch!

Keep in touch!
E-mail: bjorn.jeffery@goodold.se
★

Keep in touch!
E-mail: bjorn.jeffery@goodold.se
★
Blog: http://www.goodold.se/blog/trend/
★

Keep in touch!
E-mail: bjorn.jeffery@goodold.se
★
Blog: http://www.goodold.se/blog/trend/
★
Skype: bjornjeffery
★