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Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
 

Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube

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Slides from a presentation given May 16, 2011 at the Event Marketing Summit at the Hyatt Regency Motel in Chicago.

Slides from a presentation given May 16, 2011 at the Event Marketing Summit at the Hyatt Regency Motel in Chicago.

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    Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube Presentation Transcript

    • The Tradeshow Four-Pack
      Using Twitter, LinkedIn, Facebook and YouTube
      Presented by Tim Patterson VP Sales and Marketing Interpretive Exhibits, Salem, Oregon
      WELCOME… TO THE COUNTDOWN
    • What You’ll Learn Today:
      *Listening: Why it’s Important
      *Tools and Methods
      *Three Ideas on how to use…
      Facebook, Twitter, YouTube
      LinkedIn
      *Brief Case Studies
      *Mobile Marketing
    • Twitter hashtag
      #emschi
      #emschitim
    • Please get your
      CELL PHONE
      out and get ready to
      SEND a TEXT
    • photo by David Singleton, licensed by Creative Commons
    • Compose a text message to
      503 388 9045
      Body of message: 2121
      Press: SEND
      To:
      503 388 9045
      Message:
      2121
    • ?
      What is your company’s involvement in Social Media?
      Barely
      Okay but could be better
      Rockin’ it!
    • Social Media Survey Results
    • ?
      What is….
      SOCIAL MEDIA?
    • photo by Ped Xing  licensed by Creative Commons
    • photo by Ped Xing  licensed by Creative Commons
    • All Business is about
      Relationships…
    • All Business is about
      Relationships…
      SOCIAL MEDIA is about speed of finding
      and relating…
    • photo by HobviasSudoneighm, licensed by Creative Commons
    • Once upon a time…..
    • Events are SOCIAL
    • Obstacles to Social Media:
      Photo by John Trainor, licensed through Creative Commons
    • Obstacles to Social Media:
      Lack of:
      Knowledge
    • Obstacles to Social Media:
      Lack of:
      Knowledge
      Manpower
    • Obstacles to Social Media:
      Lack of:
      Knowledge
      Manpower
      Time
    • Obstacles to Social Media:
      Lack of:
      Knowledge
      Manpower
      Time
      Resources
    • Obstacles to Social Media:
      Political Resistance
    • Photo by Adam Hally, licensed by Creative Commons
    • Photo by Adam Hally, licensed by Creative Commons
    • You are what you PUBLISH
    • There is no difference
      between your
      personal
      and your
      professional selves
      Photograph by Shawn Welling – licensed by Creative Commons
    • TOOLS
      and
      METHODS
    • A few words…
      …about BLOGGING
    • 57% of businesses have
      acquired a customer
      through their company blog. 
    • Companies that blog 
      get 55% more web traffic. 
    • Your blog is NOT ABOUT
      YOU!
    • Are You LISTENING?
    • Are You LISTENING?
    • Are You LISTENING?
    • Are You LISTENING?
    • Rule of Threes
    • Rule of Threes
      1. Choose platforms that make the most sense
    • Rule of Threes
      2. Reach out to stakeholders and influencers
    • Rule of Threes
      3. Define the metrics; don’t underestimate the effort involved
    • FACEBOOK
      CELL PHONE
      SURVEY…
    • Compose a text message to 503 388 9045
      Body of message is: 2121
      2. Press:SEND
      To:
      503 388 9045
      Message:
      2121
    • Do you work for a company that has an ACTIVE Facebook page with at least 500 friends?
      1. Yes
      2. No
      3. I don't know
    • Facebook ACTIVE page Results
    • 67% of B2B companies and
      41% of B2C companies have
      acquired a customer through
      Facebook.
    • 250 million log on every day
      – 1 in 9 people on the planet have a Facebook account!
    • 250 million log on every day
      55 minutes per day
    • 250 million log on every day
      55 minutes per day
      Over 3 million active business
      pages on Facebook
    • 250 million log on every day
      55 minutes per day
      Over 3 million active business
      pages on Facebook
      Sends more traffic than
      Google to most websites
    • 250 million log on every day
      55 minutes per day
      Over 3 million active business
      pages on Facebook
      Sends more traffic than
      Google to most websites
      People using Facebook mobile are twice as active as non-mobile users
    • Rule of Threes
      Put a Facebook
      widget on your blog
      and website
    • Rule of Threes
      2. Create an event
      and invite friends
      and followers to the
      event
    • Rule of Threes
      3. POST,
      POST,
      POST!
      Videos/photos/notes
      Promos/deals
    • 24 hours of video uploaded to YouTube every minute
    • Average viewer spends 15 minutes a day on YouTube
    • 100s of millions of videos are watched on mobile platforms every month
    • Rule of Threes
      Length of your video
    • Rule of Threes
      2. Shoot video at the show!
    • Rule of Threes
      3. Post videos AFTER the show!
    • 101 Million LinkedIn
      Members Worldwide
      Male: 58.9 %
      Female: 41.1 %
      Statistics as of January, 2011
    • 101 Million LinkedIn
      Members Worldwide
      Middle East
      2.6 million
      Oceania
      2.3 million
      Africa
      3.1 million
      Latin America
      8.6 million
      North America
      47.9 million
      Asia
      13.8 million
      Europe
      23.1 million
    • 101 Million LinkedIn
      Members Worldwide
      54+: 6.9 %
      18-24: 20.9 %
      35-54: 36.3 %
      25-34: 35.9 %
    • Rule of Threes
      1. Flesh out your profile!
    • Rule of Threes
      2. Connect with as many people as possible
    • Rule of Threes
      3. Search and target
      specific people to
      contact and invite them to your event
    • 200 Million registered users
      generate
      110 million daily tweets
    • 460,000 new accounts per day
      (March 2011)
    • Rules of Threes
      1. Invite attendees to share photos via Twitpic – use #hashtag for a chance to win
    • Rules of Threes
      Set up a central
      ‘Tweet’ area with a
      monitor – invite people
      to tweet to win - #
    • Rules of Threes
      3. Schedule demos via Twitter (use #showhashtag so people can find your tweets)
    • Goin’ Mobile
    • Goin’ Mobile
    • Goin’ Mobile
    • QR Codes
      SCAN ME!
    • 5 Steps to Social Media Engagement
    • 5 Steps to Social Media Engagement
      Listen
    • 5 Steps to Social Media Engagement
      Listen
      Learn
    • 5 Steps to Social Media Engagement
      Listen
      Learn
      Be Proactive - Respond
    • 5 Steps to Social Media Engagement
      Listen
      Learn
      Be Proactive - Respond
      Be Committed: Update Frequently
    • 5 Steps to Social Media Engagement
      Listen
      Learn
      Be Proactive - Respond
      Be Committed: Update Frequently
      Have fun!
    • Compose a text message to 503 388 9045
      Body of message is: 2122
      Press: SEND
      To:
      503 388 9045
      Message:
      2122
    • How did I do today?
      1. Epic Fail: I know all this
      2. Not bad: some cool stuff
      3. Awesome: lots of useful ideas
    • Evaluation Results Page
    • Free Resource Guide and more…
      Tradeshowguyblog.com/EMS
      Contact me:
      Tim Patterson
      tim@tradeshowguyblog.com
      503-507-4110