Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube

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Slides from a presentation given May 16, 2011 at the Event Marketing Summit at the Hyatt Regency Motel in Chicago.

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Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube

  1. 1. The Tradeshow Four-Pack<br />Using Twitter, LinkedIn, Facebook and YouTube<br />Presented by Tim Patterson VP Sales and Marketing Interpretive Exhibits, Salem, Oregon<br />WELCOME… TO THE COUNTDOWN<br />
  2. 2. What You’ll Learn Today:<br />*Listening: Why it’s Important<br />*Tools and Methods<br />*Three Ideas on how to use…<br /> Facebook, Twitter, YouTube<br /> LinkedIn<br />*Brief Case Studies<br />*Mobile Marketing<br />
  3. 3. Twitter hashtag<br />#emschi<br />#emschitim<br />
  4. 4. Please get your<br />CELL PHONE <br />out and get ready to<br />SEND a TEXT<br />
  5. 5.
  6. 6.
  7. 7. photo by David Singleton, licensed by Creative Commons<br />
  8. 8. Compose a text message to <br />503 388 9045<br /> Body of message: 2121 <br /> Press: SEND<br />To: <br />503 388 9045<br />Message:<br />2121<br />
  9. 9. ?<br />What is your company’s involvement in Social Media?<br />Barely<br />Okay but could be better<br />Rockin’ it!<br />
  10. 10. Social Media Survey Results<br />
  11. 11.
  12. 12. ?<br />What is…. <br />SOCIAL MEDIA?<br />
  13. 13. photo by Ped Xing  licensed by Creative Commons<br />
  14. 14. photo by Ped Xing  licensed by Creative Commons<br />
  15. 15.
  16. 16. All Business is about<br />Relationships…<br />
  17. 17. All Business is about<br />Relationships…<br />SOCIAL MEDIA is about speed of finding<br />and relating…<br />
  18. 18. photo by HobviasSudoneighm, licensed by Creative Commons<br />
  19. 19. Once upon a time…..<br />
  20. 20. Events are SOCIAL<br />
  21. 21.
  22. 22. Obstacles to Social Media:<br />Photo by John Trainor, licensed through Creative Commons<br />
  23. 23. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br />
  24. 24. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br /> Manpower<br />
  25. 25. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br /> Manpower<br /> Time<br />
  26. 26. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br /> Manpower<br /> Time<br /> Resources<br />
  27. 27. Obstacles to Social Media:<br />Political Resistance<br />
  28. 28. Photo by Adam Hally, licensed by Creative Commons<br />
  29. 29. Photo by Adam Hally, licensed by Creative Commons<br />
  30. 30. You are what you PUBLISH<br />
  31. 31. There is no difference<br />between your <br />personal<br />and your <br />professional selves<br />Photograph by Shawn Welling – licensed by Creative Commons<br />
  32. 32. TOOLS <br />and <br />METHODS<br />
  33. 33. A few words…<br />…about BLOGGING<br />
  34. 34. 57% of businesses have<br />acquired a customer <br />through their company blog. <br />
  35. 35. Companies that blog <br />get 55% more web traffic. <br />
  36. 36. Your blog is NOT ABOUT <br />YOU!<br />
  37. 37.
  38. 38. Are You LISTENING?<br />
  39. 39. Are You LISTENING?<br />
  40. 40. Are You LISTENING?<br />
  41. 41. Are You LISTENING?<br />
  42. 42. Rule of Threes<br />
  43. 43. Rule of Threes<br />1. Choose platforms that make the most sense<br />
  44. 44. Rule of Threes<br />2. Reach out to stakeholders and influencers<br />
  45. 45. Rule of Threes<br />3. Define the metrics; don’t underestimate the effort involved<br />
  46. 46. FACEBOOK<br />CELL PHONE<br />SURVEY…<br />
  47. 47. Compose a text message to 503 388 9045<br />Body of message is: 2121<br />2. Press:SEND<br />To: <br />503 388 9045<br />Message:<br />2121<br />
  48. 48. Do you work for a company that has an ACTIVE Facebook page with at least 500 friends?<br />1. Yes<br />2. No<br />3. I don't know<br />
  49. 49. Facebook ACTIVE page Results<br />
  50. 50.
  51. 51. 67% of B2B companies and <br />41% of B2C companies have <br />acquired a customer through <br />Facebook.<br />
  52. 52. 250 million log on every day <br />– 1 in 9 people on the planet have a Facebook account!<br />
  53. 53. 250 million log on every day<br />55 minutes per day<br />
  54. 54. 250 million log on every day<br />55 minutes per day<br />Over 3 million active business<br />pages on Facebook<br />
  55. 55. 250 million log on every day<br />55 minutes per day<br />Over 3 million active business<br />pages on Facebook<br />Sends more traffic than<br />Google to most websites<br />
  56. 56. 250 million log on every day<br />55 minutes per day<br />Over 3 million active business<br />pages on Facebook<br />Sends more traffic than<br />Google to most websites<br />People using Facebook mobile are twice as active as non-mobile users<br />
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. Rule of Threes<br />Put a Facebook<br />widget on your blog<br />and website<br />
  64. 64.
  65. 65. Rule of Threes<br />2. Create an event<br />and invite friends<br />and followers to the<br />event <br />
  66. 66. Rule of Threes<br />3. POST, <br /> POST, <br /> POST!<br />Videos/photos/notes<br />Promos/deals<br />
  67. 67. 24 hours of video uploaded to YouTube every minute<br />
  68. 68. Average viewer spends 15 minutes a day on YouTube<br />
  69. 69. 100s of millions of videos are watched on mobile platforms every month<br />
  70. 70. Rule of Threes<br />Length of your video<br />
  71. 71. Rule of Threes<br />2. Shoot video at the show!<br />
  72. 72. Rule of Threes<br />3. Post videos AFTER the show!<br />
  73. 73. 101 Million LinkedIn <br />Members Worldwide<br />Male: 58.9 %<br />Female: 41.1 %<br />Statistics as of January, 2011<br />
  74. 74. 101 Million LinkedIn <br />Members Worldwide<br />Middle East<br />2.6 million<br />Oceania<br />2.3 million<br />Africa <br />3.1 million<br />Latin America<br />8.6 million<br />North America<br />47.9 million<br /> Asia <br />13.8 million<br />Europe<br />23.1 million<br />
  75. 75. 101 Million LinkedIn <br />Members Worldwide<br />54+: 6.9 %<br />18-24: 20.9 %<br />35-54: 36.3 %<br />25-34: 35.9 %<br />
  76. 76. Rule of Threes<br />1. Flesh out your profile!<br />
  77. 77. Rule of Threes<br />2. Connect with as many people as possible<br />
  78. 78. Rule of Threes<br />3. Search and target<br />specific people to<br />contact and invite them to your event<br />
  79. 79.
  80. 80. 200 Million registered users<br />generate <br />110 million daily tweets<br />
  81. 81. 460,000 new accounts per day<br />(March 2011)<br />
  82. 82. Rules of Threes<br />1. Invite attendees to share photos via Twitpic – use #hashtag for a chance to win<br />
  83. 83. Rules of Threes<br />Set up a central<br />‘Tweet’ area with a <br />monitor – invite people<br />to tweet to win - #<br />
  84. 84. Rules of Threes<br />3. Schedule demos via Twitter (use #showhashtag so people can find your tweets)<br />
  85. 85. Goin’ Mobile<br />
  86. 86. Goin’ Mobile<br />
  87. 87. Goin’ Mobile<br />
  88. 88. QR Codes<br />SCAN ME!<br />
  89. 89. 5 Steps to Social Media Engagement<br />
  90. 90. 5 Steps to Social Media Engagement<br />Listen<br />
  91. 91. 5 Steps to Social Media Engagement<br />Listen<br />Learn<br />
  92. 92. 5 Steps to Social Media Engagement<br />Listen<br />Learn<br />Be Proactive - Respond<br />
  93. 93. 5 Steps to Social Media Engagement<br />Listen<br />Learn<br />Be Proactive - Respond<br />Be Committed: Update Frequently<br />
  94. 94. 5 Steps to Social Media Engagement<br />Listen<br />Learn<br />Be Proactive - Respond<br />Be Committed: Update Frequently<br />Have fun!<br />
  95. 95. Compose a text message to 503 388 9045<br />Body of message is: 2122 <br />Press: SEND<br />To: <br />503 388 9045<br />Message:<br />2122<br />
  96. 96. How did I do today?<br />1. Epic Fail: I know all this<br />2. Not bad: some cool stuff<br />3. Awesome: lots of useful ideas<br />
  97. 97. Evaluation Results Page<br />
  98. 98.
  99. 99. Free Resource Guide and more…<br />Tradeshowguyblog.com/EMS<br />Contact me:<br />Tim Patterson<br />tim@tradeshowguyblog.com<br />503-507-4110<br />

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