Slides from a presentation given May 16, 2011 at the Event Marketing Summit at the Hyatt Regency Motel in Chicago.

1. The Tradeshow Four-Pack Using Twitter, LinkedIn, Facebook and YouTube Presented by Tim Patterson VP Sales and Marketing Interpretive Exhibits, Salem, Oregon WELCOME… TO THE COUNTDOWN

2. What You’ll Learn Today: *Listening: Why it’s Important *Tools and Methods *Three Ideas on how to use… Facebook, Twitter, YouTube LinkedIn *Brief Case Studies *Mobile Marketing

3. Twitter hashtag #emschi #emschitim

4. Please get your CELL PHONE out and get ready to SEND a TEXT

7. photo by David Singleton, licensed by Creative Commons

8. Compose a text message to 503 388 9045 Body of message: 2121 Press: SEND To: 503 388 9045 Message: 2121

9. ? What is your company’s involvement in Social Media? Barely Okay but could be better Rockin’ it!

10. Social Media Survey Results

12. ? What is…. SOCIAL MEDIA?

13. photo by Ped Xing licensed by Creative Commons

14. photo by Ped Xing licensed by Creative Commons

16. All Business is about Relationships…

17. All Business is about Relationships… SOCIAL MEDIA is about speed of finding and relating…

18. photo by HobviasSudoneighm, licensed by Creative Commons

19. Once upon a time…..

20. Events are SOCIAL

22. Obstacles to Social Media: Photo by John Trainor, licensed through Creative Commons

23. Obstacles to Social Media: Lack of: Knowledge

24. Obstacles to Social Media: Lack of: Knowledge Manpower

25. Obstacles to Social Media: Lack of: Knowledge Manpower Time

26. Obstacles to Social Media: Lack of: Knowledge Manpower Time Resources

27. Obstacles to Social Media: Political Resistance

28. Photo by Adam Hally, licensed by Creative Commons

29. Photo by Adam Hally, licensed by Creative Commons

30. You are what you PUBLISH

31. There is no difference between your personal and your professional selves Photograph by Shawn Welling – licensed by Creative Commons

32. TOOLS and METHODS

33. A few words… …about BLOGGING

34. 57% of businesses have acquired a customer through their company blog.

35. Companies that blog get 55% more web traffic.

36. Your blog is NOT ABOUT YOU!

38. Are You LISTENING?

39. Are You LISTENING?

40. Are You LISTENING?

41. Are You LISTENING?

42. Rule of Threes

43. Rule of Threes 1. Choose platforms that make the most sense

44. Rule of Threes 2. Reach out to stakeholders and influencers

45. Rule of Threes 3. Define the metrics; don’t underestimate the effort involved

46. FACEBOOK CELL PHONE SURVEY…

47. Compose a text message to 503 388 9045 Body of message is: 2121 2. Press:SEND To: 503 388 9045 Message: 2121

48. Do you work for a company that has an ACTIVE Facebook page with at least 500 friends? 1. Yes 2. No 3. I don't know

49. Facebook ACTIVE page Results

51. 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.

52. 250 million log on every day – 1 in 9 people on the planet have a Facebook account!

53. 250 million log on every day 55 minutes per day

54. 250 million log on every day 55 minutes per day Over 3 million active business pages on Facebook

55. 250 million log on every day 55 minutes per day Over 3 million active business pages on Facebook Sends more traffic than Google to most websites

56. 250 million log on every day 55 minutes per day Over 3 million active business pages on Facebook Sends more traffic than Google to most websites People using Facebook mobile are twice as active as non-mobile users

63. Rule of Threes Put a Facebook widget on your blog and website

65. Rule of Threes 2. Create an event and invite friends and followers to the event

66. Rule of Threes 3. POST, POST, POST! Videos/photos/notes Promos/deals

67. 24 hours of video uploaded to YouTube every minute

68. Average viewer spends 15 minutes a day on YouTube

69. 100s of millions of videos are watched on mobile platforms every month

70. Rule of Threes Length of your video

71. Rule of Threes 2. Shoot video at the show!

72. Rule of Threes 3. Post videos AFTER the show!

73. 101 Million LinkedIn Members Worldwide Male: 58.9 % Female: 41.1 % Statistics as of January, 2011

74. 101 Million LinkedIn Members Worldwide Middle East 2.6 million Oceania 2.3 million Africa 3.1 million Latin America 8.6 million North America 47.9 million Asia 13.8 million Europe 23.1 million

75. 101 Million LinkedIn Members Worldwide 54+: 6.9 % 18-24: 20.9 % 35-54: 36.3 % 25-34: 35.9 %

76. Rule of Threes 1. Flesh out your profile!

77. Rule of Threes 2. Connect with as many people as possible

78. Rule of Threes 3. Search and target specific people to contact and invite them to your event

80. 200 Million registered users generate 110 million daily tweets

81. 460,000 new accounts per day (March 2011)

82. Rules of Threes 1. Invite attendees to share photos via Twitpic – use #hashtag for a chance to win

83. Rules of Threes Set up a central ‘Tweet’ area with a monitor – invite people to tweet to win - #

84. Rules of Threes 3. Schedule demos via Twitter (use #showhashtag so people can find your tweets)

85. Goin’ Mobile

86. Goin’ Mobile

87. Goin’ Mobile

88. QR Codes SCAN ME!

89. 5 Steps to Social Media Engagement

90. 5 Steps to Social Media Engagement Listen

91. 5 Steps to Social Media Engagement Listen Learn

92. 5 Steps to Social Media Engagement Listen Learn Be Proactive - Respond

93. 5 Steps to Social Media Engagement Listen Learn Be Proactive - Respond Be Committed: Update Frequently

94. 5 Steps to Social Media Engagement Listen Learn Be Proactive - Respond Be Committed: Update Frequently Have fun!

95. Compose a text message to 503 388 9045 Body of message is: 2122 Press: SEND To: 503 388 9045 Message: 2122

96. How did I do today? 1. Epic Fail: I know all this 2. Not bad: some cool stuff 3. Awesome: lots of useful ideas

97. Evaluation Results Page

99. Free Resource Guide and more… Tradeshowguyblog.com/EMS Contact me: Tim Patterson tim@tradeshowguyblog.com 503-507-4110