Social networking for university-industry technology transfer. Presentation of the 24 Hours of Technology Webinar, 13 July 2011, organised by PANIDEA

1. Social networking
for university-industry
technology
transfer
Javier González Sabater
24 Hours of Technology Technology transfer consultant
Webinar, 13 July 2011 www.gonzalezsabater.com
www.24hrstechnology.com Presented by PANIDEA
© Javier González Sabater 1

2. Content
• Internet revolution
• Redefining technology transfer
• Knowing the internet social networks
• Challenges & strategic recommendations
© Javier González Sabater 2

3. INTERNET
REVOLUTION
© Javier González Sabater

4. Communication is on internet
2,000 million internet 700 million users of
users in the world Facebook social network
In the UK, online ad 5,000 million mobile
spending exceeds TV users in the world
© Javier González Sabater

5. today, internet is a
CONVERSATION
PLATFORM
that generates BUSINESS
© Javier González Sabater 5

6. CONVERSATION TAKES
PLACE IN ONLINE SOCIAL
NETWORKS.
Everywhere, over different
solutions: facebook, linkedin,
twitter, youtube, flickr…
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7. online social networks
let members
EXPLOITING
networks of friends
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8. Redefining
technology transfer
© Javier González Sabater

9. Technology transfer channels
UNIVERSITY INDUSTRY
intermediaries
STAKEHOLDERS
+
NETWORKERS
SPRINGBOARDS
EVANGELISTS New players
on internet
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10. online+offline
NETWORKING
among intermediaries produce
RESEARCH CONTRACTS and
LICENSE AGREEMENTS
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11. online social networks create a
BREAKTHROUGH
in technology transfer.
• Accelerate relationships
• Reach higher quality and quantity of key persons
• Consolidate offline contacts
• New intermediation players
• Democratization of technology transfer
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12. KNOWING THE INTERNET
SOCIAL NETWORKS
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13. Massive social networks
© Javier González Sabater facebook.com/pages/Ann-Arbor-MI/Office-Of-Technology-Transfer-University-Of-Michigan/92749944275
www.facebook.com/asuntospropios

14. Business social networks
© Javier González Sabater
www.xing.com/profile/Javier_GonzalezSabater

15. Specialised social networks
© Javier González Sabater social.azonano.com
social.azonano.com

16. Specialised social networks
Open innovation sites
Innocentive, Innoget, Innoversia, IP marketplaces
Ideas4all, Greenxchange,
Yet2, Innovaro, Ipmarket,
Yourencore, Ideaconnection,
Inpama, Pharmalicensing,
Ninesigma, B brigge, Fellowforce…
Pharmatransfer…
Open innovation companies
BMW, PEUGEOT, FIAT, P&G, IBM, INTEL,
DELL, NESPRESSO, ELECTROLUX,
UNILEVER, KRAFT, GE, PFIZER…
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17. Corporate social networks
© Javier González Sabater www.cornellboration.com
wellcommenaccion.ning.com

18. Common tools of social
networks
• Network of contacts / friends
• Private / public messaging
• Groups / forum
• Content sharing (text / multimedia)
• Event organization
• Applications / widgets
• Integration of other social media
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19. Applications on
technology transfer
• Creating a network of professional contacts (potential
customers, intermediaries, international) to be exploited
• Proactive searching of patent licensees and R&D contractors
• Visibility of patent portfolio in specialized groups (IP,
industries, consultants)
• Locating research opportunities from companies (innovation
needs, technology requests)
• Promoting and organizing brokerage events (online, offline)
• Branding and online reputation by participating in groups
(innovation, industry)
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20. CHALLENGES & STRATEGIC
RECOMMENDATIONS
© Javier González Sabater

21. #1. GET SUPPORT OF EXECUTIVE
MANAGEMENT
#2. DEFINE NETWORKS, INTERMEDIARIES
AND ACTIONS
#3. MAKE A PROACTIVE SOCIAL
NETWORKING
#4. EMPLOY STAFF DEDICATED TO
TECHNOLOGY TRANSFER 2.0
#5. DECENTRALISE FROM TT OFFICES TO
RESEARCHERS
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22. Finally...
Finally...
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23. Remember…
Your greatest asset to transfer
technology is your network of contacts,
powered by internet social networks
© Javier González Sabater

24. Thank you
Javier González Sabater
Technology transfer consultant University-Industry
www.gonzalezsabater.com
info@gonzalezsabater.com
Apartado de correos, 3.242
03080 Alicante | Spain | Europe
Tel. (+34) 636 934 602
© Javier González Sabater

25. Credits (images via flickr)
• Blogger, http://www.flickr.com/photos/yourdon/3405811164/sizes/l/
• Social meeting, http://www.flickr.com/groups/techcocktail/
• Firedepartment:
http://www.flickr.com/photos/joeshlabotnik/5021535517/in/set-
72157624756460665/
• Strategy: http://www.flickr.com/photos/gm_ncffb/4437976577/
• Notebook: http://www.flickr.com/photos/adulau/
© Javier González Sabater 25