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In this presentation on best practices in Innovation Management, the Deep Industry - University - Government Engagement model originating in the city of Tampere, Finland is explained. The goal of the model is to benefit the country’s Society, instead of benefiting a single company, University or technology transfer office. To understand the current model, it is crucial to look back. For that purpose, the transformation of the city of Tampere from an agrarian city, into an industrialized city, and into a knowledge city is explained, a journey of 230 years. The background for the close Industry-University-Government collaboration and the current most advanced models are explored. Advice is given for the use of the Deep I-U-G Engagement model for the benefit of any country in question.