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The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.