The third webinar in the public engagement, education and outreach for CCS Series digged deeper, perhaps multiple kilometres deeper, to explore successful methods for engaging the public on the often misunderstood topic of carbon (CO2) storage. Forget bad experiences of high school geology, we kick-started our 2017 webinar program with three ‘rock stars’ of CO2 storage communication – Dr Linda Stalker, Science Director of Australia’s National Geosequestration Laboratory, Lori Gauvreau, Communication and Engagement Specialist for Schlumberger Carbon Services, and Norm Sacuta, Communication Manager at the Petroleum Technology Research Centre who all joined Kirsty Anderson, the Institute’s Senior Advisor on Public Engagement, to discuss the challenges of communicating about CO2 storage. They shared tips, tools and some creative solutions for getting people engaged with this topic. This entire Webinar Series has been designed to hear directly from the experts and project practitioners researching and delivering public engagement, education and outreach best practice for carbon capture and storage. This third webinar was less focused on research and more on the real project problems and best practice solutions. It is a must for anyone interested in science communication/education and keen to access resources and ideas to make their own communications more engaging.

1. Webinar Series: Public engagement, education and outreach for carbon
capture and storage
Part 3: Can’t see it, can’t understand it? Engaging the imagination on CO2
storage
Thursday, 19 January 2017

2.  Joined PTRC in 2008
 Directed the communications for the IEAGHG
Weyburn-Midale CO2 Monitoring and Storage Project
 Developed the first draft of a strategic
communications plan for PTRC’s Aquistore deep
saline CO2 storage project
 Delivers communication support to PTRC’s Heavy Oil
Research Network (HORNET).
 MA in English from the University of Alberta in
Edmonton and an MFA in Creative Writing from the
University of British Columbia in Vancouver.
 Published poet and journalist
Communication Manager,
Petroleum Technology Research Centre (PTRC)
Norm Sacuta

3.  19 years working with Schlumberger in a variety of
marketing, communication and event management
roles.
 Joined Schlumberger Carbon Services in 2007,
specialising in community engagement, outreach and
education activities in North America on advanced
CCS projects.
 Partnering communication and public engagement
teams globally to bring best practices and new
insights to CCS stakeholders.
Senior Communications and Outreach Manager
Schlumberger Carbon Services
Lori Gauvreau

4. Science Director
Australia’s National Geosequestration Laboratory (NGL)
Dr Linda Stalker
 Senior Geochemist at Statoil in Exploration Technology and
Exploration & Production at Sleipner.
 Joined CSIRO in 2000 & worked in coal seam gas
geochemistry & stable isotopes.
 Developed tracer and monitoring methods to be deployed at
CO2CRC’s Otway Project.
 Development & integration of the NGL science program within
CSIRO, The University of Western Australia and Curtin
University.
 Expert participation in the community engagement and
education program of the South West Hub CCS initiative.
 BSc. Hons Applied Geology & PhD in Organic Geochemistry

5. Questions
 We will collect questions during
the presentation.
 Your Webinar Host will pose
these question to the
presenters after the
presentation.
 Please submit your questions
directly into the GoToWebinar
control panel.
The webinar will start shortly.

6. I feel the earth move under my feet
I feel the sky tumbling down, a'tumbling down
I feel the earth move under my feet
I feel the sky tumbling down, a'tumbling down
I just lose control
Down to my very soul
I get hot and cold, all over, all over, all over, all over
I feel the earth move under my feet…
I Feel the Earth Move by Carole King and James Taylor
The most commonly cited stakeholder concerns
about CCS focus on CO2 storage…

7. Common communication challenges…
 COMPLEXITY (technology and language)
 LACK OF UNDERSTANDING (scale/ time/ porosity)
 LACK OF VISUALS
 MISPERCEPTIONS (cost/ experimental technology)
 LACK OF CHAMPIONS
“Science generally meets the public in times of crisis”
– Prof. Iain Stewart

8. Complexity of technology

9. Image courtesy of Project Pioneer

10. Complexity of language
supercritical
CO2 fate
aquifer
Structural trapping
well heads
corrosion
D
o
w
n
h
o
l
e
m
o
n
i
t
o
r
i
n
g
Phase change
TLAs

11. Complex concepts: scale/ time/ porosity and
permeability
Does that really feel like a sponge to you?
Image from the Geological Journey resources published
with permission from Shell and the Global CCS Institute.

12. Can’t see it… can’t understand it!
Upper left: Aquistore injection well.
Lower right: Weyburn CO2 EOR injection well
Images courtesy of PTRC

13. Overcoming the challenges…
Students from The High School Affiliated to Renmin University of China
over come challenges to capture their manmade CO2.
Image courtesy of The High School Affiliated to Renmin University of China

14. Simple, research-based communication resources
PTRC for the Global CCS Institute:
Sacuta, Norm. What Happens to CO2 Underground?, Feb 2014, Global
Carbon Capture and Storage Institute Limited, Melbourne.
www.globalccsinstitute.com/publications/what-happens-when-co2-stored-
underground-qa-ieaghg-weyburn-midale-co2-monitoring-and
 Short, simple, research-supported
answers to 46 of the most commonly
asked questions about CCS, CO2
monitoring and storage
 Answers are based on the 12-years of
research findings and experiences of
the IEAGHG Weyburn-Midale CO2
Monitoring and Storage Project
 The Q&A document was tested with two
community reference groups and peer
reviewed by a panel of public
engagement experts
 PDF, online version and limited printed
copies available on request
What happens to CO2 underground? Q&A
from the IEAGHG Weyburn-Midale CO2
Monitoring and Storage Project - 2014

15. FAQs (Frequently Asked Questions)
 Top 5 FAQs – a great way to break the ice
for non-specialists!
 Suitable for web sites, hand outs etc.
 But can be fairly dry and difficult to digest.
 Alternative media delivery essential for
different audiences!
Images courtesy of the National Geosequestration
Laboratory - ngl.org.au

16. Left: Image courtesy of the Shell
Right: Image courtesy of BP
Simple concepts, memorable visuals

17. Simple concepts, memorable visuals…
Below: The Tomakomai Project’s Manga-style comics in Japanese and English for after-school science clubs were
great ways to engage both young and old people with science and climate issues.
Photo credit: Japan CCS Co., Ltd:

18. Cross section image from Aquistore which shows the aquifers
broken out on the right and the aquitards (caprocks) on the left.
Image courtesy of PTRC
Top: Linda at the Brunswick Agricultural show with one of her pair of vibroseis trucks.
Below: Linda inspecting the divit made after >100 sweeps approx. 150m from cattle
stalls and 75m from sheepdog trials….(images D. Van Gent, WA DMP).
Bringing the ground under our feet to life…

19. Open houses: set up is key
Capture
Measurement
and monitoring
Injection
wells
Subsurface
and seismic
CCS around
the world
Stakeholder
Introduction
Open Houses, Estevan Saskatchewan
Image courtesy of PTRC

20. Hands-on displays at Open Houses
Images courtesy of Petroleum Technology Research Centre and Aquistore Project

21. Visualizing drilling at the Illinois Basin-Decatur Project
Before After
Images courtesy of Daniel Byers of the Midwest Geological Sequestration Consortium.
Various drill bits
used to drill the
injection well for
the Illinois Basin-
Decatur Project

22. Site Tours
Left: images courtesy of the National Geosequestration Labs
Right: images courtesy of PTRC

23. Improving public awareness and engagement with
education…
Visit: www.co2degrees.com/learn-
more/overview
The SCCS Pinball machine and
Lava Lamps at Sask Power’s
Boundary Dam Launch
Groups around the world
making use of the
CO2degrees resources

24. Engaging through more than facts alone
 St Michael’s School, Brunswick Junction, WA
wrote and illustrated ‘A day in the life of a
carbon atom’ in response to a CCS
Communication Challenge.
Image taken from ‘A Day in the life of a Carbon Atom’ links at
close of presentation.
www.youtube.com/watch?v=BL8kj2to3hU
 Students from within the Regina
Catholic School Division,
Saskatchewan, Canada reading the
‘A day in the life of a carbon atom’ to
Elementary students.
Image courtesy of the Regina Catholic School
Division.

25. A tastier way to explore earth science concepts…
How does CO2 stay in the rock?
Images and experiment From the CO2degrees Education program: http://bit.ly/1OZaerv
Experiment originally adapted from the CO2CRC ‘Chocolate CCS’
Image credits: Top left – GCCSI, bottom centre - The High School Affiliated to Renmin University of China

26. The Geological Journey – Scale, time, earth science
 Fun, free community event
 A guided journey through
geological time and history
 A 2.5km walk – walking up from
the depth of a 2.5km CO2 store
 10 teaching ‘MileStones’ along
the way with real rocks, games
and challenges
 Bringing geological time, depth
and history to life!

27. SUPPORTED BY:
Midwest Geological Sequestration Consortium -
www.sequestration.org/

31. The Midwest Geological Sequestration Consortium
www.sequestration.org/

32. Celebrating success

33. Celebrating success
Left: Article from the Harvey Reporter 15/04/14
reporting on the celebration event that marked the
end of a period of seismic survey work.
Right: Local landowners enjoy a BBQ with the
project team.
Images courtesy of the WA DMP

34. Questions
Please submit your questions in English
directly into the GoToWebinar control
panel.

35. Further Research…

36. What happens to CO2 underground? (2014)
Q&A from the IEAGHG Weyburn-Midale CO2 Monitoring and Storage Project
PTRC for the Global CCS Institute:
Sacuta, Norm. What Happens to CO2 Underground?, Feb 2014,
Global Carbon Capture and Storage Institute Limited, Melbourne.
www.globalccsinstitute.com/publications/what-happens-when-co2-
stored-underground-qa-ieaghg-weyburn-midale-co2-monitoring-and
 PDF, online version and limited printed
copies available on request
 Short, simple, research-supported
answers to 46 of the most commonly
asked questions about CCS, CO2
monitoring and storage
 Answers are based on the 12-years of
research findings and experiences of
the IEAGHG Weyburn-Midale CO2
Monitoring and Storage Project
 The Q&A document was tested with
two community reference groups and
peer reviewed by a panel of public
engagement experts
 A summary of the focus group and
expert panel results are also available
to download.

37. Aquistore: CO2 storage at the world’s first integrated
CCS project. Project summary report (2015)
PTRC and the Global CCS Institute:
Sacuta, Norm. CO2 storage at the world’s first integrated CCS
project. Project summary report (May 2015)
Global Carbon Capture and Storage Institute Limited, Melbourne.
http://www.globalccsinstitute.com/publications/aquistore-co2-storage-
world%E2%80%99s-first-integrated-ccs-project-project-summary-
report
 Summary report from the Aquistore
Project.
 PDF download and online version
 Amongst the technical details this report
features sections on: project
management, the regional and
regulatory context of the project, social
site characterization activities and the
communications and public outreach
program.

38. A day in the life of a carbon atom: starring Adom (2014)
 An illustrated children’s book
created by year six and seven
students from St Michael’s Catholic
Primary School, Brunswick
Junction, WA.
 Originally created as part of the
CSIRO/ Global CCS Institute
CarbonKids Challenge.
 The book was so popular it was
later printed and published by the
Department of Mines and
Petroleum, Western Australia and
launched at the 2014 National CCS
Conference in Sydney, Australia.
 A day in the life of a carbon atom is
now available in Japanese and
Chinese and continues to inspire
students around the world to
communicate their learning!
Author: the students and staff at St Michael’s Catholic Primary
School in Brunswick Junction, Western Australia
Publisher: Department of Mines and Petroleum, Western Australia
Supported by Commonwealth Scientific and Industrial Research
Organisation (CSIRO) and the Global CCS Institute,
YouTube recording:
https://www.youtube.com/watch?v=BL8kj2to3hU
PDF: www.globalccsinstitute.com/publications/day-life-carbon-
atom-starring-adom

39. Recommended reading from Linda…
https://publications.csiro.au/rpr/
download?pid=csiro:EP145330
&dsid=DS1
Other sites include:
• http:www.ngl.org.au (what
we are doing)
• http://www.anlecrd.com.a
u (research in Australia
including social)
• http://www.dmp.wa.gov.au
/South-West-Hub-CCS-
1489.aspx
http://www.dmp.wa.gov.au/Doc
uments/Community-
Education/CCS-
Harvey1ResearchOutcomes_A
ug2013.pdf

40. Factsheets, images and videos
 The Global CCS Institute’s
suite of information and
education resources to
explain and illustrate carbon
capture and storage in plain
language.
 Printable fact sheets, images,
a link to education material
and the Institute’s YouTube
videos.
The Global CCS Institute:
http://www.globalccsinstitute.com/understanding-ccs/information-
resources

41. www.co2degrees.com/learn-more/educators
 The education section of the Global CCS Institute’s
CO2degrees website.
 Curriculum resources and lesson plans including
links to the award winning new resources linked to
the UK curricula from GeoBus and the Crown
Estate: http://co2degrees.com/content/crown-
estate-and-geobus-education-resources%20
 Games
 Hands-on Experiments – including YouTube videos
 CO2degrees workshop resources
 Please visit our social media sites
and YouTube channel for further
resources and clips of students in
action around the World.

42. Communications for carbon capture and storage: 2013)
Identifying the benefits, managing risk and maintaining the trust of stakeholders
Global CCS Institute: Max Prangnell, Feb 2013
www.globalccsinstitute.com/publications/communications-carbon-
capture-and-storage-identifying-benefits-managing-risk-and
 PDF, online version
 Analysis of the
communication and
engagement activities of
five recent CCS
demonstration projects
based on interviews with
the communication and
engagement staff from the
following projects:
– ROAD (Netherlands)
– Compostilla (Spain)
– Longannet (UK)
– Weyburn (Canada)
– Jaeschwalde
(Germany)

43. Synthesis of CCS Social Research (2013)
Ashworth P, Dowd A-M, Rodriguez S, Jeanneret T, Mabon L and Howell, R (2013)
Synthesis of CCS social research: Reflections and current state of play in 2013.
CSIRO EP134303, Australia
www.globalccsinstitute.com/publications/synthesis-ccs-social-research-reflections-
and-current-state-play-2013
 PDF
 Summary of the key results/
findings of a comprehensive
body of social research into
CCS.
 Guide to emerging thinking and
best practices for those
working to improve public
understanding and acceptance
of CCS technology
 Extended bibliographical
references to assist with further
research.

44. Social Site Characterisation and Stakeholder Engagement:
Case Study on the ULCOS CCS Project (2013)
Jammes, L, Vervier, p. (2013) Social Site Characterisation and
Stakeholder Engagement, France.
www.globalccsinstitute.com/publications/social-site-characterisation-
stakeholder-management
 PDF with Executive Summary available in
Japanese language translation.
 Set of four detailed case studies designed to
demonstrate a methodology for creating a
favourable negotiating environment for all
CCS project stakeholders.
 The processes are applied to the original
ULCOS CCS Project, Lorraine, France.
 Each case study provides detailed process
descriptions, actual project results and a
reflection on the usefulness of the processes
used, for the following stakeholder analysis
and strategy techniques:
– Social site characterisation
1. Context Analysis
2. Stakeholder identification and mapping
3. Materiality analysis of project related issues
– Stakeholder Engagement Planning

45. Understanding how individuals perceive carbon
dioxide (2012)
CSIRO: Kenshi Itaoka, Aya Saito, Mia Paukovic, Marjolein de Best-Waldhober,
Anne-Maree Dowd, Talia Jeanneret, Peta Ashworth and Mallory James
June 2012
www.globalccsinstitute.com/publications/understanding-how-individuals-perceive-
carbon-dioxide-implications-acceptance-carbon
 PDF
 Investigation into public
perception of CO2 in Japan,
Australia, and the Netherlands.
 Analysis of how these
perceptions of CO2 relate to
perceptions of CCS, and
examines how improved
information provision about the
underlying properties and
characteristics of CO2
influences individual attitudes
towards low-carbon energy
options, particularly CCS.

46. Social Site Characterisation (2011)
CSIRO: Sarah Wade (AJW Inc, USA) and Sallie Greenberg (USA),
June 2011
www.globalccsinstitute.com/publications/social-site-characterisation-
concept-application
 PDF, e-book, online version
 Social science literature
review
 Practical activities, tools and
resources to improve
understanding of a projects
local community.
 Can be used in conjunction
with the:
Communications and
Engagement Toolkit for CCS
Projects

47. Communication/Engagement Toolkit for CCS
projects (2011)
CSIRO: Peta Ashworth , Judith Bradbury, C.F.J. (Ynke) Feenstra, Sallie
Greenberg, Gretchen Hund, Thomas Mikunda, Sarah Wade and Hylton
Shaw, Mar 2011
www.globalccsinstitute.com/publications/communication-and-
engagement-toolkit-ccs-projects
 PDF, e-book, online version
 Globally trialled and peer
reviewed practical guide for
CCS developers
 Contains tools, activities and
work sheets
 Can be used in conjunction
with:
Social Site Characterisation
Toolkit
Communicating the Risks of
CCS

48. Communicating the risks of CCS - 2011
Wade LLC: Judith Bradbury (US), Sallie Greenberg (US), Sarah Wade,
(US), June 2011
www.globalccsinstitute.com/publications/communicating-risks-ccs
 PDF, online version
 Risk communication research
and best practice review
 Lessons learned from five
North American CCS case
studies
 Five-step strategy for
understanding community
views of projects and
developing risk
communication programs.
 Links to further risk
communication resources
 Can be used in conjunction
with the Communications and
Engagement Toolkit

49. Communicating CCS: A Japanese Framework (2011)
Chiaki Shinohara, Japan NUS Co. Ltd (JANUS), Oct, 2014
www.globalccsinstitute.com/insights/authors/ChiakiShinohara/2014/
10/02/communicating-ccs-japanese-framework
 Summary of the results and outputs
of a three phase program from the
Japanese Knowledge Network
 Assessments of existing
communication efforts to date
 Development of an ‘Argumentation
model’ supporting CCS in Japan
 Links to a communications
framework for communicating CCS
to the general public including tools
developed to build the Japanese
public’s awareness of CCS and
address common questions
 Links to all resources and a
webinar explaining the three phase
project.

50. Communication, project planning and management
for CCS projects: an international comparison - 2010
CSIRO: Peta Ashworth , Judith Bradbury, C.F.J. (Ynke) Feenstra,
Sallie Greenberg, Gretchen Hund, Thomas Mikunda and Sarah Wade,
Nov 2010
www.globalccsinstitute.com/publications/communication-project-
planning-and-management-carbon-capture-and-storage-projects
 PDF, online version
 Summary lessons from a
series of case study reports
from CSIRO led international
research team
 Should be read in conjunction
with case studies:
– Barendrecht Project – The
Netherlands
– Carson Project – United States of
America
– Future Gen Project – United
States of America
– Zero Gen Project – Australia
– CO2CRC Otway Project –
Australia

51. Other useful links...
• World Resources Institute - Guidelines for Community Engagement in Carbon
Dioxide Capture, Transport, and Storage Projects
• www.wri.org/publication/ccs-and-community-engagement
• ESTEEM: Engage Stakeholders through a Systematic Toolbox to Manage New
Energy Projects
• www.esteem-tool.eu/
• National Energy Technology Laboratory, US DOE – Best Practices for Public
Outreach and Education for Carbon Storage Projects
• http://bit.ly/2bsDIEW
• B. Fischhoff – Risk Perception and Communication Unplugged
• http://bit.ly/2bCH4Tq
• UK Government CCS FEED knowledge products
• http://bit.ly/2b6mY2v