Futurist Gerd Leonhard on The Future Of Communications And Public Relations
by Gerd Leonhard on Mar 22, 2008
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Gerd Leonhard's presentation on the changes in Public Relations: reach vs control, conversation vs monolog, PULL vs push
Gerd Leonhard's presentation on the changes in Public Relations: reach vs control, conversation vs monolog, PULL vs push
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Regarding slide 49, it may be more important to introduce the other people. Like slide 20 says, be a connector rather than director. Of course this is still a futuristic trend and both apply to some degree. 3 years ago Reply
3 years ago Reply