0
www.mediafuturist.com




                               Gerd Leonhard
                           gerd@mediafuturist.com
 ...
www.mediafuturist.com




The basic Mission:

Finding  Being Found

Saturday, March 22, 2008                           2
www.mediafuturist.com


                           The challenge




Saturday, March 22, 2008                             ...
www.mediafuturist.com




Saturday, March 22, 2008                           4
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
Futurist Gerd Leonhard on The Future Of Communications And Public Relations
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Futurist Gerd Leonhard on The Future Of Communications And Public Relations

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Gerd Leonhard's presentation on the changes in Public Relations: reach vs control, conversation vs monolog, PULL vs push

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  • Any new or potential bloggers should read slide 38 :)
    Regarding slide 49, it may be more important to introduce the other people. Like slide 20 says, be a connector rather than director. Of course this is still a futuristic trend and both apply to some degree.
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  • I think you guys will like this video of a recent presentation I gave at Google Tech Talks in London - Cheers! Gerd Leonhard www.mediafuturist.com

    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/aUrj7CJ0CUs&hl=en&fs=1" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/aUrj7CJ0CUs&hl=en&fs=1"></param><embed src="http://www.youtube.com/v/aUrj7CJ0CUs&hl=en&fs=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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Transcript of "Futurist Gerd Leonhard on The Future Of Communications And Public Relations"

  1. 1. www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com March 2008 The Future of Public Relations Saturday, March 22, 2008 1
  2. 2. www.mediafuturist.com The basic Mission: Finding Being Found Saturday, March 22, 2008 2
  3. 3. www.mediafuturist.com The challenge Saturday, March 22, 2008 3
  4. 4. www.mediafuturist.com Saturday, March 22, 2008 4
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