Update for advertising partners on the evolution of social media marketing and how to engage propsects and customers.

1. Toolbox Update February 11, 2010

3. Provide an online platform that enables professionals to easily share knowledge with their peers

4. Existing communities

5. IT (11 years), HR (1 yr), and Finance (1 yr)

6. More than 3.3 million monthly unique visitors

7. Over 2.6 million pages of practical user-generated content

8. Advertising services

9. More than 800 advertising partners, including: IBM, HP, Oracle, Microsoft, DellToolbox for IT Registered Members Q4 2009 1,658

11. Company beachhead in relevant communities

12. Integration of content in mobile apps

13. Lead nurturing via social CRM

15. Search ads

16. Lead generation – white papers, webcasts

17. Branding - IMUs, larger units, microsites

18. E-mail – list rentals

20. Branding – buttons, banners

21. E-mail – newsletters, list rentals2004-2009 2010-2015 1996-2003

22. Three Primary Values of Professional Communities 4 Connect Enable members to link up and communicate directly Collaborate Share Enable members to generate knowledge or best practice information through open interaction with their connections and/or the community Enable members to distribute information or knowledge to their connections or the community

24. Generate broad awareness for Microsoft Windows 7 by engaging relevant Toolbox.com members

25. Tactics

26. Sponsorship of relevant areas in the community

27. Promotion both within and outside the Toolbox.com community to drive traffic

28. Contests, polling, and participation by company expertsExample of the Windows @ Work Contest promotion within the Windows 7 community at Toolbox.com

30. Collect high-quality leads from community members who have been educated about Microsoft Systems Center

31. Tactics

32. Sponsorship of a Live Chat between two engineers from Microsoft and the Toolbox.com community

33. Built brand awareness, answered questions, and received feedback during the chatExample of the Microsoft Systems Center Live Chat at Toolbox.com

35. More than one user from same company downloaded a paper

36. 3 Points

37. Member of a relevant discussion group

38. Connected to a relevant wiki

39. 2 Points

40. Each additional paper downloaded

41. For each vendor profile they are connected to

42. 1 Point

43. Downloaded 1 paper

44. Has a Toolbox.com profile

45. Posting in last 12 months

46. Has member connections other than George Krautzel

47. For each group membership to a storage/backup group

48. Connected to a storage/backup wiki

49. Following a storage/backup blog

50. Goal

51. Prioritize leads based on users’ actions and activity

52. Tactics

53. Utilized Toolbox.com’s scoring and reporting systems to gain intelligence