The Basics of Blogging and Web Site Creation - Part One: Content Is King


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The Basics of Blogging and Web Site Creation - Part One: Content Is King

  1. 1. The Basics of Blogging and WebSite Creation - Part One: Content Is King
  2. 2. My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are thereason for these next series of articles so I wish to thank them.
  3. 3. In the next few series of articles, I will try and deal withsome of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by theSearch Engines. Some of this I take from things I posted atAW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.
  4. 4. Let us start with the few important factors that are required today on the web. There are quadrillions ofarticles on this, most very poorly written, but the message is always the same.
  5. 5. On the web today, "content is king". But that is not alltheir is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticatedalgorithms being deployed by the search engine trinity of: Google, Yahoo & MSN.
  6. 6. "Content is King, but Original Content is the King of Kings."
  7. 7. Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?
  8. 8. There are essentially three factors in this equation:
  9. 9. 1. You must have content - words, phrases, information - on your web site.
  10. 10. 2. You should have "original" content on your web site. This is content which either you have created or havegotten permission to reproduce on your web site. It should be "original". Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything,every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. Whatit does mean though, is that the majority of your web site or blog should be just that - YOURS.
  11. 11. 3. Your content should constantly grow. You should beadding to it on a daily or bi-daily basis. Stagnant blogs andweb sites are noticed for being stagnant - dead. They dropso fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)
  12. 12. Now as to why and how.
  13. 13. Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if thiscontent is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.
  14. 14. 1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that theyhave an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this,they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more "hits" and "eyeballs" are registered back on the Search Engineservers, and the forum keeps on moving up. The more hits - by mathematics - the more posts. The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum. Getting the picture? A never-ending circle of success.
  15. 15. 2. For those of you in doubt as to whether Search Engines can "read" content just take a look at Adsense and Adwords. When you go to a site with them, adverts arefed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am neversurprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsenseadverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts.
  16. 16. So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule.
  17. 17. "Content is King, but Original Content is the King of Kings."
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