My presentation at the Co-Creation Workshop in Athens November 22-24, 2012 "Co-Creating Cities as Platforms for Experience Based Innovation"

1. Athens Co-Creation
Workshop
Co-Creating
Cities as Platforms
for Experience Based
Innovation

4. Co-Creation
a form of
marketing
strategy
that emphasizes the generation and ongoing
realization of
mutual
firm-customer value

5. Co-Creation
It differs from the
traditional
active firm - passive consumer
market construct of the
past.

6. Innovation
Creativity
Knowledge
Adoptability

7. Problem

8. Lack of innovation

9. One’s ability to generate innovative ideas
is not merely a function of the mind, but also a
function of behaviors.
If we can change our behaviors, we can
improve our creative impact.
- Clayton Christensen

10. Association

11. • creativity

12. Questioning

13. Observing
There are three kinds of men.
The one that learns by reading.
The few who learn by observation.
The rest of them have to pee on the electric
fence for themselves.

14. Experimenting
10000 Ways that don’t work

15. Networking

16. Startups
&
Universities

17. Why startups?
Pivoting

18. Your customers

19. Feed back loop

20. Why Universities?

21. It's happening all around you. They
aren't coming. They're already here

22. Athens Startup Weekend University

23. Embrace the swarm

24. Volontueer

25. NEXT

26. Swarm financing

27. Innovation through experimentation

28. there falls a shadow between
conception
and creation
execution!