The UNESCO/CICT workshop on ‘Touch and Mobile Technologies for the Classroom’ will aim to address issues related to these technologies and beyond and delve into the intricacies of the subject targeting high-level policy makers at the Ministries of Education in the Arab Gulf States. Beyond policy level discussions the workshop will aim to sensitize the participants to the issues of preparedness for this emerging transformation. Digital Content, Interactivity, Mobile Applications, Open Educational Content Standards etc. are discussed in details. Location : Ministry of Education of Kingdom of Bahrain Speaker : Giorgio Ungania

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Giorgio Ungania | http://about.me/giorgioungania

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A Disrupted Industry

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10.0
7.5
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MUSIC RETAIL U.S.
19%
15%
13%
6%
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0.99 U$
1.80 U$

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Arthur Sulzberger Jr

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Standards
Books as digital
Books as Stand
files for eBOOK
alone Apps
Readers

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Books as digital files for eBOOK Readers
E-books are digital files designed to be read by specific
computer software, sometimes called “apps”. In this
scenario, one type of software or app is designed to read
many files types.

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Kindle App
Reads Ebook files in Kindle
(mobi) and other formats

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iBooks App
Reads Ebook files in ePub
and PDF formats

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PDF Reader Apps
Read PDF files

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Stanza App
Read ePUB files

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Web Browser Apps
Google Books reads XHTML
files

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EPUB (short for electronic publication ) is a free and open e-
book standard by the International Digital Publishing Forum
(IDPF).

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•Free and open
•Reflowable (word wrap) and resizable text
•Inline raster and vector images
•Embedded metadata
•DRM support

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Books as Stand alone Apps
When a book is produced as an app all the features that might need to
appear in an ebook reader app need to be developed specific to that
App.
This has the advantage of flexibility as features are not limited to the
usual set of ebook features. Multimedia can be embedded in creative
ways that are not limited by what an ebook reader app may or may not
support.

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Books as Stand alone Apps
The downside of all this is cost and effort. Instead of the
couple of hundred dollars spent producing an ebook
file, an ebook app is more likely to set you back a
couple of thousand – per platform.

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Books as Stand alone Apps
If you produce a book as an app then you may have to
keep producing the book as an app for years to come,
upgrading for new platforms and new versions of
platforms. Ebook reader apps will also have this problem,
but the upgrades are the responsibility of the reader app
developer, not the publishers of the book files.

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Books as Stand alone Apps
The Experience

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OUR CHOICE
DEMO

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The Publishing Industry Speaks

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David Steinberger, CEO of Perseus
Digital Book World 2011

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Challenges for the production processes.
Digitizing the publishing “backlist” (books already published)
Changing production processes to produce the “forward
list” (books yet to be published).

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Backlist Digitization
Many publishers have been working on backlist
digitization for years. However, most concentrated on
converting to PDF ebooks, being the format the main
ebook distributors were demanding.
As a result, most books now exist as PDFs, even if they
are only sitting in publishers’ archives.

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Backlist Digitization
Very few publishers digitized the backlist as ePub.
Most publishers are even less ready for the newer trend
to produce a book as a stand-alone software “app”.

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Front List Digitization
At some point, publishers must decide to stop producing
books using their traditional processes, and begin
producing the forward list in the new formats.
This will introduce some major changes in the Industry..

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Front list Digitization
•re-engineering production processes
•re-training staff in new production methods
•laying off some production staff
•hiring new staff (from IT rather than publishing backgrounds)
•outsourcing some or all book production

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Self Publishing

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iBooks Author
DEMO
Giorgio Ungania | http://about.me/giorgioungania