#COM280 | So you want to work in tv?

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In this lecture we analyze the evolution of broadcasting in the Arab world and we look at the current and future models of digital distribution.

Also, in a world where we can access content for free, which model will be sustainable?

Kevin Kelly shares some insights on how we are inclined to pay for content even if we can access it for free.

The lecture is concluded with Peter Hirshberg TED talk about why the web will improve the TV model.

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#COM280 | So you want to work in tv?

  1. 1. #COM280SO YOU WANT TO WORK IN TV ? ( really ?) SO YOU WANT TO WORK IN TV ? #COM280
  2. 2. SO YOU WANT TO WORK IN TV ?INDEXPAN ARAB BROADCASTINGNEW MEDIA AND BROADCASTINGTECHNOLOGYNEW DIGITAL DISTRIBUTIONWHO IS GOING TO SURVIVE ? SO YOU WANT TO WORK IN TV ? #COM280
  3. 3. BROADCASTING PAN ARAB WORLDBROADCASTING SO YOU WANT TO WORK IN TV ? #COM280
  4. 4. BROADCASTING PAN ARAB WORLD 1985 1990 Consumers Government controlled channels Advertisers• Terrestrial transmission• Average of 3 Channels per Country plus access to an average of two extra channels from neighboring Countries• Programming widely similar and a to news, social and religious content SO YOU WANT TO WORK IN TV ? #COM280
  5. 5. BROADCASTING PAN ARAB WORLD 1991The advent of the first Gulf War witnessed viewers massively tuning into CNNs live broadcast.This was a turning point in the history of Arabic Broadcasting SO YOU WANT TO WORK IN TV ? #COM280
  6. 6. BROADCASTING PAN ARAB WORLD1985First satellite launch Arabsat 1A 20 transponders2006 Fourth generation BADR 4 32 transponders SO YOU WANT TO WORK IN TV ? #COM280
  7. 7. BROADCASTING PAN ARAB WORLDNumber Of Free To Air Channels 300 200 +750% 2006 2011 2008 SO YOU WANT TO WORK IN TV ? #COM280
  8. 8. BROADCASTING PAN ARAB WORLD Deutsch Welle set up a 24Hr news service in first quarter 2008 SO YOU WANT TO WORK IN TV ? #COM280
  9. 9. BROADCASTING PAN ARAB WORLD U$ 35 Million investment on Arabic News Broadcast SO YOU WANT TO WORK IN TV ? #COM280
  10. 10. BROADCASTING PAN ARAB WORLD State owned Russia Today planned 40 million U$ investment for WEB and TV in Arabic SO YOU WANT TO WORK IN TV ? #COM280
  11. 11. BROADCASTINGSpoken Languages in the World 275 550 825 1,100 0Mandarin 1,051 English 510 Hindi 490 Spanish 425 Arabic 255 * Million SO YOU WANT TO WORK IN TV ? #COM280
  12. 12. BROADCASTING PAN ARAB WORLDJobs in the industry +25% 2006 2015 Expats 31% Locals 44% 56% 69% SO YOU WANT TO WORK IN TV ? #COM280
  13. 13. BROADCASTING PAN ARAB WORLDPlayers - Non Gov - Pay• 1994 - Launch - 20 encrypted channels (16 television and 4 radio )• Orbit is the first fully digital broadcaster in the world• Decoder priced 10.000 U$• 2000 - 28 thematic channels• 2002 Pay Per View• 2006 Move from Italy to Bahrain• 2008 48 Channels• 2010 Merge with Showtime SO YOU WANT TO WORK IN TV ? #COM280
  14. 14. BROADCASTING PAN ARAB WORLDPlayers - Non Gov - Pay• Main competitor with Orbit TV in the Region• 35 Channels Movies - Entertainment - Lifestyle - Sport• ShowBox• English Premiere league ( lost in 2009 )• 120 Million U$ - 3 Years SO YOU WANT TO WORK IN TV ? #COM280
  15. 15. BROADCASTING PAN ARAB WORLDBroadcasters Audit RATINGS ? SO YOU WANT TO WORK IN TV ? #COM280
  16. 16. BROADCASTING PAN ARAB WORLDBroadcasters - Advertisers Program Specific Sponsorship SO YOU WANT TO WORK IN TV ? #COM280
  17. 17. BROADCASTINGBroadcasters - New Media SO YOU WANT TO WORK IN TV ? #COM280
  18. 18. BROADCASTINGBroadcasters - New MediaAccess and Post Content anywhere anytime SO YOU WANT TO WORK IN TV ? #COM280
  19. 19. BROADCASTINGBroadcasters - New MediaTechnical Quality 4096 X 2160 1920 X 1080 720 X 576 720 X 480 320 X 240 SO YOU WANT TO WORK IN TV ? #COM280
  20. 20. BROADCASTING PAN ARAB WORLDBroadcasters - Advertisers Click Count SO YOU WANT TO WORK IN TV ? #COM280
  21. 21. MULTIMEDIATECHNOLOGY SO YOU WANT TO WORK IN TV ? #COM280
  22. 22. TECHNOLOGYVideo Editing Suite200220062010 SO YOU WANT TO WORK IN TV ? #COM280
  23. 23. TECHNOLOGYTECHNOLOGY - New Digital Distribution Models SO YOU WANT TO WORK IN TV ? #COM280
  24. 24. TECHNOLOGYTECHNOLOGY - New Digital Distribution Models SO YOU WANT TO WORK IN TV ? #COM280
  25. 25. TECHNOLOGYTECHNOLOGY - New Digital Distribution Models SO YOU WANT TO WORK IN TV ? #COM280
  26. 26. TECHNOLOGYTECHNOLOGY - New Digital Distribution Models SO YOU WANT TO WORK IN TV ? #COM280
  27. 27. TECHNOLOGYTECHNOLOGY - New Digital Distribution Models In a ecosystem where I can access content for free, who is going to survive and how? SO YOU WANT TO WORK IN TV ? #COM280
  28. 28. TECHNOLOGYTECHNOLOGY - New Digital Distribution Models SO YOU WANT TO WORK IN TV ? #COM280
  29. 29. TECHNOLOGYTECHNOLOGY - Internet as a Copy Machineby Kevin KellyThe internet is a copy machine.In order to send a message from one corner of the globeto the other, the protocols of communication demand thatthe whole message be copied along the way several times. SO YOU WANT TO WORK IN TV ? #COM280
  30. 30. TECHNOLOGYTECHNOLOGY -Distribution systemby Kevin Kelly This super-distribution system has become the foundation of world economy and wealth. The instant reduplication and distribution of data, ideas, media and news is reshaping the way we interpret the world. The previous distribution model was based on producing , delivering and selling unique copies , some for free and some with a subscription system. SO YOU WANT TO WORK IN TV ? #COM280
  31. 31. TECHNOLOGYTECHNOLOGY -FREE ASSETSby Kevin KellyIf reproductions of media contents can be copied and distributed for free, how can thesystem can keep going? Well, what cant be copied? SO YOU WANT TO WORK IN TV ? #COM280
  32. 32. TECHNOLOGYTECHNOLOGY - BETTER THAN FREEby Kevin KellyThere are a number of qualities that cant be copied : Immediacy Personalization Interpretation Materialization Trust SO YOU WANT TO WORK IN TV ? #COM280
  33. 33. TECHNOLOGYTECHNOLOGY - BETTER THAN FREEby Kevin Kelly ImmediacySooner or later you can find a free copy of whatever you want, but getting a copy deliveredto your inbox the moment it is released or produced by its creators is a generative asset.Many people go to movie theaters to see films on the opening night, where they will pay ahefty price to see a film that later will be available for free.Hardcover books command a premium for their immediacy.First in line often commands an extra price for the same asset. SO YOU WANT TO WORK IN TV ? #COM280
  34. 34. TECHNOLOGYTECHNOLOGY - BETTER THAN FREEby Kevin Kelly PersonalizationThe copy of a book can be custom edited by the publishers to reflect your own previousreading background.A version of a movie you buy may be cut to reflect the rating you desire (no violence, dirtylanguage, etc)Personalization requires an ongoing conversation between the creator and consumer, artistand fan, producer and user. SO YOU WANT TO WORK IN TV ? #COM280
  35. 35. TECHNOLOGYTECHNOLOGY - BETTER THAN FREE by Kevin Kelly InterpretationSoftware is free,the manual, $10,000To get copy of your DNA sequence is now very expensive, but soon it wont be.Soon pharmaceutical companies will pay you to get your genes sequence.So the copy of your sequence will be free, but the interpretation of what it means will bevery expensive. ( Genetic tailored Aspirin) SO YOU WANT TO WORK IN TV ? #COM280
  36. 36. TECHNOLOGYTECHNOLOGY - BETTER THAN FREEby Kevin Kelly MaterializationPDFs are fine, but sometimes it is much better to have the same words printed on brightwhite cottony paper, bound in leather. Feels good.The music is free but the bodily performance expensive. This formula is quickly becoming acommon one for not only musicians, but even authors.The book is free; meeting the author has a cost. SO YOU WANT TO WORK IN TV ? #COM280
  37. 37. TECHNOLOGYTECHNOLOGY - BETTER THAN FREEby Kevin Kelly Trust Trust cannot be copied.You cant purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited. If everything else is equal, youll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world. SO YOU WANT TO WORK IN TV ? #COM280

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