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http://ow.ly/eYvWs, The Second Generation of Social Engagement Is Here ...
http://ow.ly/eYvWs, The Second Generation of Social Engagement Is Here
Savvy companies are already launching second-generation social strategies that respect new, online social norms and leverage branded customer communities to foster authentic consumer engagement — the key to driving revenue and retention. These strategies will leverage social networks as a place to “meet” new and current consumers and invite people into a branded customer community where consumers willingly engage with brands and people with similar interests.