3. Anghami is the future of digital music
consumption
Anghami is a digital music service/app that offers users
unlimited music to stream and download for a monthly
subscription
It will provide a seamless experience to listen to music on-the-
go on any mobile device, replacing
cumbersome CD collections
complicated file transfers between your computer and mobile
expensive a-la-carte downloads
low quality, virus-containing, illegal MP3s
4. Streaming services are gaining popularity
Which of the following have you done in the last 3 months?
26% of respondents have already used a
streaming service (on computer and/or
mobile)
Source: Nielsen survey of 26,644 online consumers in 53 markets; Sept. 2010
5. …especially among the 20-35 year old
demographic
Which of the following applies to your understanding of streaming services?
Knowledgeable and interested
in music streaming
core target user
Source: Nielsen survey of 26,644 online consumers in 53 markets; Sept. 2010
6. This has led to the emergence of
multiple music streaming services…
20 MILLION
(3.4M paying)
Spotify emerging as most dominant player
MOG recently acquired by Beats (owned by HTC)
Source: Mashable
7. …with different pricing schemes
Most common model: free on
desktop, ~$10/month on mobile
Source: Mashable
8. However, there is still no easy, seamless
way to consume digital music in MENA
iTunes store not available in most MENA countries
No easy, seamless way to purchase music on your mobile
Piracy still highly prevalent through illegal websites
However, access is becoming more cumbersome, requires technical
proficiency, and is a major source of viruses and malware
Watching music videos on websites such as YouTube and
Vevo is still the most popular means to consume music online
9. Anghami is well positioned to win the
MENA market…
Only regional music service with 100% legal content
Widest digital music from Arabic & major International labels/aggregators
catalogue
Largest music Largest digital music project in the region, backed by
project in MENA leading investors
State-of-the-art app An easy-to-use design and proprietary technology to
technology maximize user stickiness (available on iOS and Android)
Socially built Facebook/Twitter integration to allow users to share
platform preferred tracks and playlists and interact over music
Maximized user Free limited trial period after which users expected to
conversion upgrade to paid model
Dolby® powered For optimized stereo quality and low data consumption
audio
10. …and promises to deliver an
outstanding value proposition to users
Discover music through Surprise
Me, our song-recommendation
engine, and Featured Playlists
Search and play
millions of local and
international tracks
Create playlists, share them on
social networks, and download
them on your phone for offline play
Connect with friends and
favorite artists and
Subscribe to their playlists
11. Backup
Anghami has an exclusive licensing deal
with Rotana (largest music label in MENA)
Exclusive on Consumers and Mobile
Operators / ISPs / Manufacturers for Saudi
Arabia, UAE, Lebanon
Valid for 3 years (till 2015)
Applicable Worldwide
12. Partnerships with Anghami can be developed
to match your strategic objectives
Strategic Partnership example
objective
Gain market share Offer Anghami free to customers
Ex: a soda company offering -month free Anghami with every 6-can purchase
Increase average Restrict offer only to high-revenue products
spend per user Ex: a mobile operator offering Anghami for free with 500MB+ data plans
Reduce churn Offer Anghami package to users coming to the end of a subscription
contract if they renew
Ex: a digital magazine offering Anghami for free if the reader renews annual
subscription
Get customers to Offer streaming service free to all customers who purchase a brand’s new
adopt new product line
product lines Ex: a potato chips brand offering Anghami at a discount with its new flavor
Source: Informa Telecome & Media, “Unlocking the real value of mobile music”
13. Example of potential partnerships
Embedded with
smarthphone device
Promotion with
consumer-packaged goods
14. Case study
Telia, a mobile operator, partnered with
Spotify and increased revenue by ~€78M
Revenue driver Additional Year 1 revenue (€M)
(customer base of 20M)
New customers 47.2
Reduced churn 25.0
Upselling data plans/handsets 5.5
Total 77.7
Over half of Spotify / Telia customers said they were more likely to
stick with Telia as a result of the Spotify partnership
Source: Informa Telecome & Media, “Unlocking the real value of mobile music”
