Click to watch the What Is Anghami video
Anghami is the future of digital musicconsumptionAnghami is a digital music service/app that offers usersunlimited music t...
Streaming services are gaining popularity      Which of the following have you done in the last 3 months?                 ...
…especially among the 20-35 year old             demographic      Which of the following applies to your understanding of ...
This has led to the emergence of            multiple music streaming services…                   20   MILLION             ...
…with different pricing schemes                                    Most common model: free on                             ...
However, there is still no easy, seamlessway to consume digital music in MENA       iTunes store not available in most MEN...
Anghami is well positioned to win theMENA market…                             Only regional music service with 100% legal ...
…and promises to deliver an      outstanding value proposition to users                                  Discover music th...
BackupAnghami has an exclusive licensing dealwith Rotana (largest music label in MENA)      Exclusive on Consumers and Mob...
Partnerships with Anghami can be developed          to match your strategic objectives         Strategic                  ...
Example of potential partnerships     Embedded with   smarthphone device                             Promotion with       ...
Case study             Telia, a mobile operator, partnered with             Spotify and increased revenue by ~€78M        ...
Let’s stay in touch
Partner presentation ga-110612
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Partner presentation ga-110612

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Partner presentation ga-110612

  1. 1. Click to watch the What Is Anghami video
  2. 2. Anghami is the future of digital musicconsumptionAnghami is a digital music service/app that offers usersunlimited music to stream and download for a monthlysubscriptionIt will provide a seamless experience to listen to music on-the-go on any mobile device, replacing cumbersome CD collections complicated file transfers between your computer and mobile expensive a-la-carte downloads low quality, virus-containing, illegal MP3s
  3. 3. Streaming services are gaining popularity Which of the following have you done in the last 3 months? 26% of respondents have already used a streaming service (on computer and/or mobile)Source: Nielsen survey of 26,644 online consumers in 53 markets; Sept. 2010
  4. 4. …especially among the 20-35 year old demographic Which of the following applies to your understanding of streaming services? Knowledgeable and interested in music streaming  core target userSource: Nielsen survey of 26,644 online consumers in 53 markets; Sept. 2010
  5. 5. This has led to the emergence of multiple music streaming services… 20 MILLION (3.4M paying) Spotify emerging as most dominant player MOG recently acquired by Beats (owned by HTC)Source: Mashable
  6. 6. …with different pricing schemes Most common model: free on desktop, ~$10/month on mobileSource: Mashable
  7. 7. However, there is still no easy, seamlessway to consume digital music in MENA iTunes store not available in most MENA countries No easy, seamless way to purchase music on your mobile Piracy still highly prevalent through illegal websites However, access is becoming more cumbersome, requires technical proficiency, and is a major source of viruses and malware Watching music videos on websites such as YouTube and Vevo is still the most popular means to consume music online
  8. 8. Anghami is well positioned to win theMENA market… Only regional music service with 100% legal content Widest digital music from Arabic & major International labels/aggregators catalogue Largest music Largest digital music project in the region, backed by project in MENA leading investors State-of-the-art app An easy-to-use design and proprietary technology to technology maximize user stickiness (available on iOS and Android) Socially built Facebook/Twitter integration to allow users to share platform preferred tracks and playlists and interact over music Maximized user Free limited trial period after which users expected to conversion upgrade to paid model Dolby® powered For optimized stereo quality and low data consumption audio
  9. 9. …and promises to deliver an outstanding value proposition to users Discover music through Surprise Me, our song-recommendation engine, and Featured Playlists Search and play millions of local and international tracks Create playlists, share them on social networks, and download them on your phone for offline playConnect with friends and favorite artists andSubscribe to their playlists
  10. 10. BackupAnghami has an exclusive licensing dealwith Rotana (largest music label in MENA) Exclusive on Consumers and Mobile Operators / ISPs / Manufacturers for Saudi Arabia, UAE, Lebanon Valid for 3 years (till 2015) Applicable Worldwide
  11. 11. Partnerships with Anghami can be developed to match your strategic objectives Strategic Partnership example objective Gain market share Offer Anghami free to customers Ex: a soda company offering -month free Anghami with every 6-can purchase Increase average Restrict offer only to high-revenue products spend per user Ex: a mobile operator offering Anghami for free with 500MB+ data plans Reduce churn Offer Anghami package to users coming to the end of a subscription contract if they renew Ex: a digital magazine offering Anghami for free if the reader renews annual subscription Get customers to Offer streaming service free to all customers who purchase a brand’s new adopt new product line product lines Ex: a potato chips brand offering Anghami at a discount with its new flavorSource: Informa Telecome & Media, “Unlocking the real value of mobile music”
  12. 12. Example of potential partnerships Embedded with smarthphone device Promotion with consumer-packaged goods
  13. 13. Case study Telia, a mobile operator, partnered with Spotify and increased revenue by ~€78M Revenue driver Additional Year 1 revenue (€M) (customer base of 20M) New customers 47.2 Reduced churn 25.0 Upselling data plans/handsets 5.5 Total 77.7 Over half of Spotify / Telia customers said they were more likely to stick with Telia as a result of the Spotify partnershipSource: Informa Telecome & Media, “Unlocking the real value of mobile music”
  14. 14. Let’s stay in touch

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