This presentation was given at the London Social Video & YouTube event hosted by Orama.tv (http://www.meetup.com/London-Social-Video-YouTube/) by Rebecca Lammers, CEO & Founder of Laniakea Questions addressed in the presentation: - Should I join an MCN or not? - What is an MCN? - What MCNs are out there and what services do the provide? - How do I decide which MCN to join? Speaker's Bio: Rebecca has worked professionally on YouTube for the last 5 years, starting as the YouTube and VEVO account manager at EMI Music, doing marketing and monetization best practice training for 2 years for EMI's record labels across Europe and Australasia. Rebecca then left EMI to supervise a team focused on monetizing User Generated Content (UGC) for Base79, a London based MCN. After Base79, Rebecca started her own YouTube consulting business working for the likes of Pink Floyd, Phil Collins and a few other record labels with their YouTube channels and UGC. She is now getting ready to fully launch Laniakea, a music-focused MCN to help artists and bands maximize monetization and marketing potential on YouTube.

1. MULTI-
CHANNEL
NETWORKS
(MCNS)SOCIAL VIDEO & YOUTUBE LONDON
DATE: 2015.05.12
REBECCA LAMMERS, CEO & FOUNDER
LANIAKEA MUSIC
LANIAKEAMUSIC.CO
@LANIAKEAMUSICYT / @OHIOANINHACKNEY
REBECCA.LAMMERS@LANIAKEAMUSIC.CO

2. WHY ME?

3. WHAT IS A MULTI-CHANNEL
NETWORK?
YouTube
MCN
Channel
Channel
MCN
Channel
Channel

4. Source: http://www.youtube.com/yt/press/en-GB/statistics.html

5. BENEFITS OF JOINING AN MCN
• Maximize monetization of YouTube
videos
• Monetize use of your video content
on other videos (User Generated
Content)
• Sponsorships/Product Placements
• Account Management Support

6. MULTI-CHANNEL NETWORK(S)
London Based MCNs U.S. Based MCNs
Full list of YouTube Certified MCNs:
https://support.google.com/youtube/answer/2952738?hl
Thunderboom

7. DON’T EXPECT AN MCN TO:
• Guarantee minimum CPMs
• Guarantee minimum revenue per
month
• Give you an advance
• Promote all of your videos
DO YOUR HOMEWORK

8. MCN DEALS
• Standard term is 2 years
• Revenue share can be anywhere
from 10-50% for the MCN
• Any other MCN provided services
(ad sales, branding, community
engagement, etc.)
• All money is paid to MCN, the MCN
then issues you with a statement
and pays the money to your account

9. QUESTIONS?
REBECCA LAMMERS, CEO & FOUNDER
LANIAKEA MUSIC
LANIAKEAMUSIC.CO
@LANIAKEAMUSICYT / @OHIOANINHACKNEY
REBECCA.LAMMERS@LANIAKEAMUSIC.CO