Strategy Session for TBA

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Geoff Livingston

Technology

Strategies Achieve Goals 2 (c) Zoetica, LLC. http://zoeticamedia.com

Marketing and Fundraising Requires Differentiation (c) Zoetica, LLC. http://zoeticamedia.com 3

What Differentiates Social Entrepreneurs Commitment to change the world Unique entrepreneurial vision on how to affect the change Solution carves a unique niche Financially sustainable while delivering actual social change (c) Zoetica, LLC. http://zoeticamedia.com 4

AshokaChangemakers Experience (c) Zoetica, LLC. http://zoeticamedia.com 5

Woolly Separates Itself in DC (c) Zoetica, LLC. http://zoeticamedia.com 7

Strategy 1: Participation w/ People 8 (c) Zoetica, LLC. http://zoeticamedia.com

The End of Siloed Approaches 9 (c) Zoetica, LLC. http://zoeticamedia.com

Direct Interaction & Engagement 10 (c) Zoetica, LLC. http://zoeticamedia.com

Strategy 2: Use Content to Serve 11 (c) Zoetica, LLC. http://zoeticamedia.com

Social Media Inform/Engage Stakeholders 12 (c) Zoetica, LLC. http://zoeticamedia.com

Use Social Networks to Bring Them Home 13 (c) Zoetica, LLC. http://zoeticamedia.com

Strategy 3: Engage Influencers 14 (c) Zoetica, LLC. http://zoeticamedia.com

Engaging On Their Terms 15 (c) Zoetica, LLC. http://zoeticamedia.com

Embrace Free Agents 16 (c) Zoetica, LLC. http://zoeticamedia.com

Strategy 4: Empowerment 17 (c) Zoetica, LLC. http://zoeticamedia.com

Empowerment and Crowdsourcing 18 (c) Zoetica, LLC. http://zoeticamedia.com

Crowdsourcing Can Be Fun, But Requires Work 19 (c) Zoetica, LLC. http://zoeticamedia.com

Tactical Engagement: It’s the People! 20 (c) Zoetica, LLC. http://zoeticamedia.com

Exercise: What Strategy Will Deliver the Right Results? 21

Measure and Adapt 22 (c) Zoetica, LLC. http://zoeticamedia.com

Prepare for Fluid Movement Over Time 23 (c) Zoetica, LLC. http://zoeticamedia.com

Questions? February 15, 2011 Social Media, a Duel Edged Sword 24

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Strategy Session for TBA

2. Strategies Achieve Goals 2 (c) Zoetica, LLC. http://zoeticamedia.com

3. Marketing and Fundraising Requires Differentiation (c) Zoetica, LLC. http://zoeticamedia.com 3

4. What Differentiates Social Entrepreneurs Commitment to change the world Unique entrepreneurial vision on how to affect the change Solution carves a unique niche Financially sustainable while delivering actual social change (c) Zoetica, LLC. http://zoeticamedia.com 4

5. AshokaChangemakers Experience (c) Zoetica, LLC. http://zoeticamedia.com 5

6. Exercise: How Are You Different? 6

7. Woolly Separates Itself in DC (c) Zoetica, LLC. http://zoeticamedia.com 7

8. Strategy 1: Participation w/ People 8 (c) Zoetica, LLC. http://zoeticamedia.com

9. The End of Siloed Approaches 9 (c) Zoetica, LLC. http://zoeticamedia.com

10. Direct Interaction & Engagement 10 (c) Zoetica, LLC. http://zoeticamedia.com

11. Strategy 2: Use Content to Serve 11 (c) Zoetica, LLC. http://zoeticamedia.com

12. Social Media Inform/Engage Stakeholders 12 (c) Zoetica, LLC. http://zoeticamedia.com

13. Use Social Networks to Bring Them Home 13 (c) Zoetica, LLC. http://zoeticamedia.com

14. Strategy 3: Engage Influencers 14 (c) Zoetica, LLC. http://zoeticamedia.com

15. Engaging On Their Terms 15 (c) Zoetica, LLC. http://zoeticamedia.com

16. Embrace Free Agents 16 (c) Zoetica, LLC. http://zoeticamedia.com

17. Strategy 4: Empowerment 17 (c) Zoetica, LLC. http://zoeticamedia.com

18. Empowerment and Crowdsourcing 18 (c) Zoetica, LLC. http://zoeticamedia.com

19. Crowdsourcing Can Be Fun, But Requires Work 19 (c) Zoetica, LLC. http://zoeticamedia.com

20. Tactical Engagement: It’s the People! 20 (c) Zoetica, LLC. http://zoeticamedia.com

21. Exercise: What Strategy Will Deliver the Right Results? 21

22. Measure and Adapt 22 (c) Zoetica, LLC. http://zoeticamedia.com

23. Prepare for Fluid Movement Over Time 23 (c) Zoetica, LLC. http://zoeticamedia.com

24. Questions? February 15, 2011 Social Media, a Duel Edged Sword 24

Editor's Notes

How do investors make smart choices without data or measuring tools? Answer: They can't. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers' pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. "If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence," CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
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