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Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
Strategy Session for TBA
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Strategy Session for TBA

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  • How do investors make smart choices without data or measuring tools? Answer: They can't. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers' pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. "If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence," CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
  • Lessons from Bill McKinnon articles
  • MOMA Example
  • Transcript

    • 1. Social Media Strategy for NPOs<br />Based on Geoff Livingston’s forthcoming book, <br />Welcome to the Fifth Estate<br />1<br />(c) 2010 Zoetica, LLC. <br />http://zoeticamedia.com<br />
    • 2. Strategies Achieve Goals<br />2<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 3. Marketing and Fundraising Requires Differentiation<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />3<br />
    • 4. What Differentiates Social Entrepreneurs<br />Commitment to change the world<br />Unique entrepreneurial vision on how to affect the change<br />Solution carves a unique niche<br />Financially sustainable while delivering actual social change<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />4<br />
    • 5. AshokaChangemakers Experience<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />5<br />
    • 6. Exercise: How Are You Different?<br />6<br />
    • 7. Woolly Separates Itself in DC<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />7<br />
    • 8. Strategy 1: Participation w/ People<br />8<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 9. The End of Siloed Approaches <br />9<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 10. Direct Interaction & Engagement<br />10<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 11. Strategy 2: Use Content to Serve<br />11<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 12. Social Media Inform/Engage Stakeholders<br />12<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 13. Use Social Networks to Bring Them Home<br />13<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 14. Strategy 3: Engage Influencers<br />14<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 15. Engaging On Their Terms<br />15<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 16. Embrace Free Agents<br />16<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 17. Strategy 4: Empowerment<br />17<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 18. Empowerment and Crowdsourcing<br />18<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 19. Crowdsourcing Can Be Fun, But Requires Work<br />19<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 20. Tactical Engagement: It’s the People!<br />20<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 21. Exercise: What Strategy Will Deliver the Right Results? <br />21<br />
    • 22. Measure and Adapt<br />22<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 23. Prepare for Fluid Movement Over Time<br />23<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    • 24. Questions?<br />February 15, 2011<br />Social Media, a Duel Edged Sword<br />24<br />

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