The deck from my Digital Masterclass at the Likeminds Innovation and Ideas Festival in September 2016. This is an overview of what's working online now for both mine and my clients' businesses. FYI my Facebook Group has now changed to: https://www.facebook.com/groups/simplysmartbusiness/

1. © Gemma Went Ltd 2016/2017!
What’s Working
Online Now?

2. © Gemma Went Ltd 2016/2017!
// introduction
// the different social channels and how they’re working
// building a tribe of raving fans
// automation & nurture paths
// advertising
// bonuses!

3. © Gemma Went Ltd 2016/2017!
Introduction

4. © Gemma Went Ltd 2016/2017!
WHO AM I?
// ONLINE BUSINESS CONSULTANT
// BACKGROUND IN PSYCHOLOGY
// 10 + YEARS ONLINE BUSINESS EXPERIENCE
// RAN 2 SUCCESSFUL ONLINE BUSINESSES
// ENTREPRENEUR OF THE YEAR AWARD
// SOCIAL MEDIA DIRECTOR AT 2 AGENCIES
// CLIENTS: ONE WOMAN BANDS-GLOBAL BRANDS
// BRINGING CLIENTS’ DREAMS TO LIFE ONLINE
// ABOUT TO LAUNCH AN ONLINE BUSINESS ACADEMY

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The Different Channels

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Source: http://www.smartinsights.com
Monthly active users of social networks
Source: http://www.smartinsights.com

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Which is the most engaging social network?
Source: http://www.smartinsights.com

9. © Gemma Went Ltd 2016/2017!
Source: http://www.smartinsights.com
Facebook dominates the landscape
Source: http://www.smartinsights.com

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Source: http://www.smartinsights.com
Average interactions
Source: http://www.smartinsights.com

11. © Gemma Went Ltd 2016/2017!
Source: http://www.smartinsights.com
Age demographics
Source: http://www.smartinsights.com

12. © Gemma Went Ltd 2016/2017!
How social media is working for SMEs right now
CHANNEL WHAT’S WORKING?
Facebook Advertising, particularly leading into nurture paths
Video content and Facebook Live
Groups
Twitter Influencer outreach
Research
Listening and monitoring
News channel
LinkedIn Published posts on Pulse
Finding people and authentic networking

13. © Gemma Went Ltd 2016/2017!
How social media is working for SMEs right now
CHANNEL WHAT’S WORKING?
Pinterest Great for visual products or services
Highest conversion rate
Advertising is working well
Instagram Highest engagement rates
Only works if you can produce regular, quality imagery and
short video
Advertising is working well
Snapchat Perfect for Millennials
Great for standing out and being creative

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the things to remember

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The things to remember
« Get in the minds of your people.!
« Where do they hangout?!
« What do they like to do there?!
« What content turns them on?!

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The things to remember
« Do they like to speak to brands?!
« People do business with people.!
« Be a person, not a brand.!

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Building A Tribe Of
Raving Fans

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You don’t have to be as big as Lady Gaga to have a
loyal tribe of fans

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How to build a tribe of loyal fans
« Be authentic, show your true personality, engage as
people, not businesses.
« Be clear what you stand for.
« Show vulnerability, tell your story.
« Know your audience. (I’ll keep saying this!)
« Understand what they need from you. And give it to
them!

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How to build a tribe of loyal fans
Give.
Give.
Give.
Then ask for the sale.

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How to build a tribe of loyal fans
« Make it easy for them to find you and be where they
are.
« Delight.
« Did they sign up for something? Give them more.
« Did they buy something? Give them more.
« Network with etiquette. (Don’t be the other guy).

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How to build a tribe of loyal fans
« Take them with you on your story. Show your behind the scenes.
Use video. Use livestream.
« Building my Academy:
« Beta testers
« Asking questions in my groups
« Teasers and updates
« The ups and the downs
« THEY’RE ASKING ME FOR IT NOW!

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How to build a tribe of loyal fans
« Be consistent. This is a marriage, not a one night
stand. Show up, every single day.
« Make it easy for them to share your stuff.
« SPEAK TO THEM!

25. © Gemma Went Ltd 2016/2017!
Automation and
Nurture Paths

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IF THERE’S ONE THING YOU SHOULD DO
« Create a simple, effective nurture path that will grow a
relationship with anyone that experiences you.
« Let’s not call it a funnel. We’re dealing with people.
« It needs to be valuable, high quality and make sense
to your customer.
« Create a lead magnet or freebie that works for them.

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IF THERE’S ONE THING YOU SHOULD DO
« Then think about how you need to follow this up once
they have it. Ideally with a low-cost teaser to switch
them to a purchasing mindset.
« Automate to ensure it’s always working to build your
pipeline.
« Start small, create a sign-up to your list, create a great
piece of content to send them as a thank you.
« Once you’re comfortable with how it all works, create
more.

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The nurture path framework
Entry!
to the path!
1!
Sign up to!
Lead Magnet!
email capture!
2!
Follow up/Upsell!
Ideally with a low
cost teaser!
3!
Follow up/Upsell!
different offer!
4!
…..!
5!

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HERE’S AN EXAMPLE
Valuable
Opt-in
FACEBOOK GROUPS
FACEBOOK PAGE
TWITTER
WEBSITE
LINKED IN
PPC ADS
...
EMAIL LIST
SEQUENCE
UPSELL TO LOW
COST PRODUCT
SHARE OPTIONS
UPSELL TO MAIN
PRODUCT/S
…

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Facebook Advertising

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Facebook advertising
« It’s not just for the big brands.
« SMEs are getting great results from Facebook
Advertising
« These are some of my results

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Facebook advertising
« Very few people aren’t on Facebook.
« You can target them through demographics, interests,
who has visited your website already.
« Know your audience!
« What do they need? What are their pain points? How
are you the perfect solution to their problems?

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Facebook advertising
« Use your customer insight to create highly
engaging ads that resonate.
« And use the nurture path framework – take
them on a journey that starts with a Facebook
ad.

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Takeaways

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It’s not rocket science

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Know your audience

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Give value

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Commit to this and be consistent
It’s a marriage …

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… not a one night stand

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Bonus Goodies

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Bonus goodies
« To sign up to the social media hacks series
and get around 20 top tips to improve your
results on the main social media channels,
go here:
« http://gwent.co/SMHacks

47. © Gemma Went Ltd 2016/2017!
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Facebook Page http://facebook.com/TheGemmaWent
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Pinterest http://pinterest.com/gemmawent
LinkedIn http://linkedin.com/in/gemmawent
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