Sonja Rasula and Alissa Walker give advice on display, selling and marketing to vendors of Unique Los Angeles.

1. WELCOME TO OUR VENDOR WORKSHOP!
November 21, 2009

6. DESIGN AN AMAZING BOOTH!
Utilize All Your Space
Create Points of Interest
Brand Yourself

7. Utilize All Your Space

8. Utilize All Your Space

9. X

10. X

11. Create Points of Interest

12. Create Points of Interest

13. Create Points of Interest

14. X

15. Brand Yourself

16. Brand Yourself

17. X

18. DESIGN AN AMAZING BOOTH!
What are some materials, colors and
objects that relate to your brand?
What's one new way you could
creatively display your products?
If your brand was a celebrity who would it be?

19. MARKET YOUR STUFF!
Create Fun Messaging
Make Prices Prominent
Turn Customers Into Fans
Give Away Freebies
Tell Great Stories
Double Sales With Limited Time Deals

20. Create Fun Messaging

21. Make Prices Prominent

22. Turn Customers Into Fans

23. Give Away Freebies

24. Tell Great Stories

25. Double Sales With Limited Time Deals

26. MARKET YOUR STUFF!
What are five things that
everyone should know about your
products?
What's one informational sign
you could make to help
customers?
What kind of special deal could
you put together just for
Unique shoppers?

27. KNOW YOUR SALES PERSONALITY!
Caffeine freak.
Pushy.
Sweetie pie.
Bookworm.
Downer.

28. Caffeine freak.
Pro: Energetic,
excited about what
they're selling
Con: Scary to
quieter people,
talks too much

29. Pushy.
Pro: Totally focused
on the sale
Con: Feels forced,
makes customers
uncomfortable

30. Sweetie pie.
Pro: Genuine,
friendly, helpful
Con: Gives away
things for free, makes
excuses

31. Bookworm.
Pro: Laid back, makes
customers feel at
ease
Con: Not present,
doesn't sell

32. Downer.
Pro: None!
Con: Only sees the
negative, brings
everyone down
Don't be a Downer!

33. KNOW YOUR SALES PERSONALITY!
Caffeine freak? Pushy? Sweetie pie? Bookworm?
(no Downers allowed)
What's your biggest strength?
Where could you improve?

34. KNOW YOUR CUSTOMER!
What are they wearing?
What music do they listen to?
What blogs do they read?
What magazines do they subscribe to?
What neighborhood do they live in?
What's their favorite brand?

35. MAKE CUSTOMERS FEEL AT EASE!
Ask a question about something else they bought.
Compliment something they're wearing.
Ask about what they're eating and drinking.
What's another good question to ask?

36. ADD VALUE!
Mention materials or method
Demonstrate popularity
Play up luxury items
Support non-profits or causes
Make it relevant to their gift needs
Include cool packaging

37. Mention materials or method

38. Demonstrate popularity

39. Play up luxury items

40. Support non-profits or causes

41. Make it relevant to their gift needs

42. Include cool packaging

43. ADD VALUE!
What's a cool feature or interesting
fact about your products?
What non-profits or causes do you
support through your work?
Who would your products make a
good gift for and why?

44. SPREAD THE WORD!
Distribute marketing materials
Use social networks
Tap friends and family for support
Reach out to offices or large groups

45. THANK YOU!