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Ads on Edge

by Geert Desager

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Excellent presentation from the sales guys from the Economist!

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The Legacy Productions at The Legacy Productions Well done brand message in a recession. This should be a presentation in every corporate stockholder meeting as item 1. 3 years ago

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guest33961b8 Good visual presentation. A brand is only good if it reached its intended market. If no one knows about you, No one know about your brand. Custom Refrigerator Magnets 4 years ago

Mehmet Subasi, Managing Director at Vodaco Marketing Strategies It's a nice presentation; good visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic. 4 years ago

Saloni Singh, Founder and Innovation Artist at Marketing Unplugged AWESOME presentation. Thanks for sharing! 4 years ago

Massimo Burgio, Search + Social Media Chief Strategist at Global Search Interactive / SEMPO This is a great presentation - thanks for sharing!

I actually presented it as case of the month on my blog http://www.globalsearchinteractive.net/2009/01/13/recession-strategies-online-advertising-and-a-very-good-powerpoint-design/ and also used the silhouette of the head for another presentation of mine, of course available here on Slideshare http://www.slideshare.net/massimoburgio/massimo-burgio-sempo-search-congress-barcelona-presentation

Very good job, thanks again for sharing and inspiring -
Massimo 4 years ago

bartfets I agree with a lot on the presentation. But I think it's kind of biased and somehow radical. I also think it's not time to stop advertising, but I would not leave new/social media in the shadow. They might be pretty powerful at a moment like this - engaging people, not only keeping it all in philosophical terms. 4 years ago

Johan Ronnestam, Founder, creative and consultant at Ronnestam Innovative Communication Of course they-re missing the point with online marketing - they're selling offline... 4 years ago

DavidMacGregor It's a great presentation but marred by the bias of the Economist as a print title. The obvious objective of the presentation isn't to objectivily discuss the issue but to sell more space in the magazine.

Unfortunately the line between 'church and state', advertising and editorial.

Ah, the power of a powerbrand. 4 years ago

Hafiz Huda, VP, Execreative Creative Director at Infuz 'New media are less effective at Brand Building' is the biggest fallacy of this presentation. Is it because they don't understand how to build brands online or do they not see consumer engagement online? Gorgeous presentation, but I would rewrite those slides. 4 years ago

Thiago Miranda S, Advertising / Planner at dpz Real nice.
Congrats 4 years ago