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Marketing made more Agile

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Never miss a marketing opportunity

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Marketing made more Agile

  1. 1. MARKETING MADE MORE EFFICIENT AGILE NEVER MISS A MARKETING OPPORTUNITY
  2. 2. IN TODAY’S DYNAMIC MULTI-CHANNEL ENVIRONMENT...
  3. 3. MARKETERS NEED THE AGILITY TO RESPOND RAPIDLY TO CHANGING MARKET CONDITIONS
  4. 4. AND CAPITALISE ON EVERY BUSINESS OPPORTUNITY.
  5. 5. AGILE MARKETING DEPARTMENTS THREE TIMES MORE LIKELY TO GROW MARKET SHARE1 The ability to react quickly with tailored campaigns and personalised marketing collateral is critical. Miss the moment or the message and you lose the advantage. 1 CMO agenda: The Agile Advantage, CMG Partners 2014
  6. 6. If you’re struggling with: • Inflexible production processes • External cost and management of fast turnarounds • Short print runs • Document personalisation. It’s time to talk to us.
  7. 7. 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content2. 2 CMO and Consumer Attitude study, Custom Content Council 2011
  8. 8. MAKE EVERY INTERACTION COUNT
  9. 9. We offer a variety of intelligent ways for marketers to streamline the production of customer-facing and internal communications. We help you become more agile, more responsive and more efficient.
  10. 10. SIMPLIFY Save time, effort and resource by using simple desktop publishing tools to create booklets, pricelists, reports, checklists and reference materials. Print high quality professional documents in-house, without delay or the need to outsource.
  11. 11. PERSONALISE Create coherent, personalised communications. Up-sell... cross-sell... track your engagement and performance... improve marketing ROI.
  12. 12. CONTROL Ensure brand, colour and messaging consistency. Reduce stock levels with on-demand capabilities. Address version control and compliance issues with minimal effort and cost.
  13. 13. THE POWER TO IMPROVE PERFORMANCE
  14. 14. Our in-house solutions allow you to take control of what, when and how you communicate. From reports, newsletters, presentation materials and client reports to personalised customer mailings, promotions and pricelists ... ... we help you simplify processes, manage data and reduce costs.
  15. 15. THE RESULT An agile, affordable approach to producing marketing materials that enables you to adapt your communications to market drivers and engage your audience with the right message at the right time. Realise your vision and ambition. Never miss a marketing opportunity.
  16. 16. 63% of marketing leaders see agility as a high priority3. 3 CMO agenda: The Agile Advantage, CMG Partners 2014
  17. 17. But only 40% rate themselves as agile3. 3 CMO agenda: The Agile Advantage, CMG Partners 2014
  18. 18. TRUST IN OUR EXPERIENCE ... See what some of our customers say about working with us...
  19. 19. TRADE UNION FINDS INCREASED EFFICIENCY AND FLEXIBILITY IN COMMUNICATING WITH ITS 280,000 MEMBERS
  20. 20. “ The software we were using before was very limited. Now, with the Canon solution, not only is personalisation a much less time-consuming task, we’re also able to be a lot more flexible in how we use it. ” SIAN MANAZ HEAD OF COMMUNICATIONS PUBLIC AND COMMERCIAL SERVICES UNION
  21. 21. CONSTRUCTION CONSULTANCY CUTS THE COST OF PUBLISHING, PRINTING AND FINISHING FOR EXTERNAL AND INTERNAL COMMUNICATIONS
  22. 22. “ Managing the whole production process in-house, we estimate we’ve reduced almost 50% of our print-related costs. ” NINO DEL PLATO CENTRAL REPROGRAPHIC DEPARTMENT MANAGER ECOSFERA
  23. 23. PHARMACEUTICAL IMPORTER SWITCHES TO ON-DEMAND PRINTING FOR MEDICINE LEAFLETS TO BETTER MANAGE COMPLIANCE ISSUES
  24. 24. “ Our previous printing model restricted our overall flexibility, which was a significant disadvantage as medicine import and sales is a highly volatile market. ” JAN DE KREIJ MANAGING DIRECTOR, EURECO-PHARMA BV
  25. 25. HOSPITAL CONSOLIDATES COMMUNICATIONS TO DRAMATICALLY REDUCE THE COST AND TIME TAKEN TO CREATE CUSTOMISED PATIENT APPOINTMENT LETTERS
  26. 26. “ Somewhere between €80,000 and €108,000 has been saved per year in print costs – instead of holding large stocks of standardised folders and documents, we now print only the precise number of customised documents that we need. ” BENT KONGERSLEV PROCUREMENT COORDINATOR, SOUTH JUTLAND HOSPITAL
  27. 27. CAR DEALERSHIP GROUP STREAMLINES THE PRODUCTION OF PERSONALISED CUSTOMER COMMUNICATION AND DOCUMENT MANAGEMENT
  28. 28. “ By streamlining our printing processes and guiding us towards the latest hardware and efficiency-enhancing software tools, Canon has saved us €20,000 a year and sharpened our brand image. ” DAVID MORAINVILLE ADMINISTRATION AND FINANCE DIRECTOR PEUGEOT AZUR
  29. 29. MANUFACTURER BENEFITS FROM PREMIUM QUALITY PRINT CAPABILITIES FOR CUSTOMER COMMS, AT HALF THE COST
  30. 30. “ We’ve consistently achieved high-quality results, day in, day out. I estimate we have cut our costs by about 50% across the entire process. ” CHRISTOPH BRANDNER GRAPHICS AND DESIGN DEPARTMENT HEAD RHI AG
  31. 31. HOW CAN WE HELP YOU? Our solutions have helped marketers in organisations of all sizes across many sectors improve their agility and responsiveness to market demands... ... delivering outstanding results.
  32. 32. If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call us on <000 000 0000>. Or ask one of our experts to get in touch about how we can help you across your information and document management processes © Canon Europa N.V. 2014 BE EXCEPTIONAL and visit <canon-europe.com>

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