Data Driven Optimization of Content - GBG Chennai March 2016 Meetup
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A high-level overview of the various tools in the Google arsenal to perform advanced and detailed analysis of content performance to improve the conversion rates of your content strategies. Presented by Venkatesamadhan (https://www.linkedin.com/in/VenkatesaMadhan), a digital marketing specialist with Thoughtworks.
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Data Driven Optimization of Content - GBG Chennai March 2016 Meetup
- 1. 1 Data Driven Optimization - Madhan
- 4. 4 Implement Custom/ Site Search
- 6. 6 Take Advantage on Advanced Segments
- 7. 7 Always Measure Site Speed
- 9. 9 Always do A/B Testing
- 10. 10 10 Seconds is all you have
- 11. 11 Manage and Publish Tags via GTM
- 12. The 3 C’s of Content Measurement
- 19. Answer Box 19
- 21. Questions? 21
Editor's Notes
- - Google Webmaster is now Search Console, to see the search query data inside GA integrate webmasters.
- - Custom Search or Site Search helps to understand visitor search queries which they are not able to locate
- - Event tracking ranges from click tracking to funnel based tracking which are the specialties of any behavioral analytics tools
- Advanced segments helps to mine data Use analytics solution gallery for pre built advanced segments
- Site Speed is a qualitative measurement for content to outperform
- Do compare 1 day active users with 7,14, 30 days to understand the retention of users.
- Content experiments will help you to understand best content used by visitors
- Engage a visitor under 10 seconds by meeting the visitors intent of the content.
- Engage a visitor under 10 seconds by meeting the visitors intent of the content.
- Helps to mine data inside a category if
- Implement funnels in goal tracking to understand where visitor drops.
- Customize the reports as per need for different stakeholders