Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry MARCH 2012THR Hollywood reporter study and some feedback from Brian Solis a consultanthttp://www.briansolis.com/2012/05/music-film-tv-how-social-media-changed-the-entertainment-experience/
All these tactics are used by studio marketing team and many of these can be found on official websites but today having a social presence is as mandatory in the digital world as having a website. What’s fantastic yet challenging is that various content elements will have different responses depending on the social network they are placed on.
Before we delve into the social media companies we will discuss today, I wanted to show you the 5 sites that have been gaining traffic in a short amount of time and old standards losing their dominance http://www.theatlantic.com/technology/archive/2011/08/infographic-the-american-identity-according-to-social-media/243687/
Facebook #1 social siteTwitter information networkYoutube social video sharingGooglePlus multilingual social, skews maleFoursquare location based social for mobileReddit social news, skews maleQuora information network/Q&A sitePinterest virtual pinboard, skews femaleInstagram photo sharing social for mobileTumbler microblogging social
Facebook is a social networking service and website launched in February 2004Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?”So let’s chat about how movie and tv studios are using facebook. It has become the anchor of all films and television shows. Different studios have different strategies. Some like to start early from production such as The Hobbit and other big films. Others like to start during the marketing windowWhat do you on Facebook with regard to brands?Join their pageView their contentParticipate in activities
Like: If after viewing content on Facebook, such as a photograph, message or a business Facebook page one enjoys what has been posted, then one can click a button, which has the words "Like" displayed.Like Clicking Like is a way to give positive feedback and connect with things you care about. News feed/Feeds Your news feed is the ongoing list of updates on your home page that shows you what's new with the friends and pages you follow. Notifications Notifications are email, onsite, or mobile updates about activity on Facebook. Page Pages allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post information and news feed updates to people who like. TV shows and Movies have their own pages.
Subscribe Subscribe is a way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also a way to fine-tune your news feed to…Tagging A tag links a person, page, or place to something you post, like a status update or a photo. For example, you can tag a photo to say who’s in the photo or…Timeline/Profile Your timeline is your collection of the photos, stories, and experiences that tell your story. Your profile (timeline) is a complete picture of yourself on Facebook. Wall Your Wall is the space on your profile where you and friends can post and share
Facebook is a given for movie marketing. Many studios are launching their facebook pages before their sites and posting as early as casting and production
Hunger Games was a natural fit for online. With the book selling 24 million copies there was a huge fan baseThey did programs on facebook, twitter, YouTube, tumblr, iphone game and y! streaming premiereCasting news from the beginning annouced on facebookThey did a sweeps for 4 fans to go to the setSneak peaks
Various types of posts fro productions from photos, sneak peaks and behind the scenes and on set video
Various kinds of posts we talked above – see list on the right railIntroducing new charactersPromoting gamesComicon coverageBehind the scenes including special effects and make upContestsCaptioning photos and getting user interactionPremiere coverageCoverage in magazinesGet Glue promotion
Spiderman trailerMegastar panel at comiconNew character posters for dark knight
CBS shows tend to have the most audience.Maybe cbs is doing better marketing efforts such as offline call outs. Maybe many of their shows have high reach. Maybe it’s the fan base or the type of content they post. It is hard to dissect the whys
True Blood has created fun and cheeky content for their fans through social media facebook, YouTube and twitter all have big elements
TV shows are also now starting as early as production this was something only movie studios were doing. For american idol going to small town auditions or being the scenes from two and a half men
Inside looks, sneak peaksCaption photosDiscussions about tonight’s episodesQ&A chat with the starsPromote boards on pinterestWatch full epsiodesPhotos Sweepstakes
Getting fans to talk about the evening’s episodeGetting fans to follow boards on pinterest. Check out the 3,307 likesSubmitting questions for live Q&A with the cast
When you “Like” a movie or product they can send you feeds. The feeds are where you find out about the latest at that moment.
Just to give you perspective, wanted to show you how many people can be influenced by “liking” movie and TV show pagesFor films and television the biggest in box office or tv ratings doesn’t necessarily translate to “likes. Example Gossip Girl might not be top rated but has a high number of “likes”
NotesTwitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. It took Twitter three years, two months and one day to reach our first billion Tweets. Today, there are over a billion Tweets sent every three days. These Tweets represent conversations related to almost any topic imaginable.Twitter Best PracticesShare. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real timeReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
Mention: Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!”Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.Message: If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?”Hashtag: Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
Most studios have used twitter as a pr launching ground however it is also a place to have conversations and create communities
TED was unique in how it marketed Their twitter feeds were from his perspective and he commented on anything going that day in pop culture.
Here are some ideas for tweetsLive chat with castVideo preview of trailerPromote programs on pinterest,
Casting newsProduction videosPrograms on pinterest
True Blood created an official site for twitter followersIndividual character twitter feedsLive chats on twitterCreating a connection to both the views and the readers of the books. Also boosting pipularity of hashtags
True Blood created an official site for twitter followersIndividual character twitter feedsLive chats on twitterCreating a connection to both the views and the readers of the books. Also boosting popularity of hashtags
Gossip Girl has one the biggest followings. From OMG moments when show is live, to fashion and celebrity posts and true gossip
Eve though tweets are limited to 40 characters you would be surprised how many different types of content and news are shared
Gossip girl and set picsGlee project and new contender videos and picsTrue blood and submitting questions for cast Q&APublisher partner tweet from E!Online for sneak peak in True Blood
YouTube was founded in February 2005 and has become one of the most popular web portals in the world. Allowing users to submit videos and wade through the massive video section by searching for keywords, YouTube has taken the idea of viral videos to a new level.Browse videos based on channel and popularityRate videos by giving them from one to five starsUpload your own videos and share them with your friendsCreate video replies to your favorite videosYouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. 3rd most visited website according to Alexa2 billion views per dayIt handles 10% of the internet’s trafficAverage YouTube user spends 900 seconds per day44% of YouTube’s users are aged between 12 and 34Over 829,000 videos are uploaded every dayAverage video duration is 2 minutes 46 seconds
While some films and TV shows have their own channels (these are usually paid) studios can also post various video content on their own without pages and just tagging their with keywords
It was launched on June 28, 2011Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Messenger and Hangouts, just a few of the things we've been ...Circles, Games, Streams, Hangouts, photos and eventsBasically, Google+ is an amalgamation of several services we already use. The idea, according to Google, is to do them better.We'll have a full review and impressions soon. In the meantime, check out our breakdown of what Google+ can do below. "Circles" groups your friends togetherGoogle Circles are groups of friends you organize by topic: Friends, Family, College Buddies, Roommates, etc.From your Circles page you drag and drop your contacts into each of these groups, which makes it easier to share what you want with them.Sparks helps you find interesting content based on interestSparks is like Google Reader, except it brings content to you automatically based on your interests. Each topic (tech, kitties, whatever) will get its own "Spark" page and provide links to related articles, videos, photos, etc.Hangouts lets you video chat with all your buddiHangouts are virtual rooms where you can video chat with people in your circles. For example, if you're not busy, you can start a talk with your pals.So, basically, it's just video chat.Huddles is a new group messaging appHuddles is group messaging for people within your Circles. There's a mobile app available for Android now that lets you send messages from your phone. Select your group, and everyone can chat with each other.Instant Upload shares your mobile photosThis one's simple. When you snap a photo on your Android phone, it's automatically uploaded to Google+.
PAID programsTo help launch the new Jesse Eisenberg movie 30 Minutes or Less, Columbia Pictures has partnered with social media site Foursquare to create an innovative program that encourages users to interact with the film online and in the real world. In the 30 Minutes badge program, users can follow the film, then check in to movie-themed places. The check-ins include pizza parlors, banks, food trucks, screenings, comic conventions, and movie theaters on opening weekend. You know, all the places you'd go anyway. Once users have unlocked the 30 Minutes badge, select movie theater may offer them promo items when they see the film. U.S. users who have unlocked the badge will be entered to win the 30 Minutes sweepstakes, with a grand prize of $3,000. Check out the details on Foursquare. Starting today, Lionsgate will use its Foursquare presence to provide followers with tips and specials — all tied in to the “bad ass” theme of the flick — in 11 different cities.The studio is hoping to aggressively push the film, set to be released on August 13, through Foursquare with the help of its location-sharing members. To do so, it has added a smattering of tips to Expendables-themed locales that followers can discover in their own cities. Propaganda Tattoo in San Diego, for example, includes a tip that reads, “Ask for Thad! The most bad ass tattoo artist in SD! Brought to you by THE EXPENDABLES opening August 13!”The deal lovers among us will likely appreciate the specials more than the tips. One such special rewards Santa Monica residents who check in at The Shack and say “Sly sent me” to the bartender with $2 off a draft beer. In total, there are five to 10 different specials being offered in 11 cities such as San Diego, Los Angeles, San Francisco and New York.While not completely unique, Lionsgate is certainly being adventuresome with its alternative promotional strategy. We’ve seen films like Valentine’s Day take a similar route, so it should be interesting to see if this tactic will catch on with more studios during the summer months.
Breaking Bad – spoilers, discussions about episodes, character deep dives and many other types oflinks. Comments on spoilers very highUnsactioned ones for fan favorites like Hobbit and Hunger GamesUSA Network built buzz for the TV film “The Fall of Sam Axe” (a prequel to the hit show “Burn Notice”) by inviting fans to take part in a live Q&A with the film’s star Bruce Campbell via Reddit. Through Reddit’s “Ask Me Anything” feature, fans were able to ask Campbell questions for an entire day. The thread quickly became one of the most popular Q&A threads on Reddit to date, sparked conversations across the social landscape and drove 50K hits to the “Fall of Sam Axe” website.OBJECTIVE -- In April 2011, USA Network partnered with 360i to launch a promotion for “The Fall of Sam Axe,” a television film prequel to the current hit series “Burn Notice.” The core objectives were to increase buzz, fuel engagement and, ultimately, drive tune-in for the premiere on April 17.AUDIENCE -- The target audience for this special TV film prequel aligned with that of the popular series “Burn Notice,” which attracts a heavily male audience (ages 18-34). We also wanted to tap into the cult following of “Burn Notice” star, Bruce Campbell, who is well-known for his role in “The Evil Dead” (1981) among sci-fi & horror film aficionados.Armed with knowledge into USA Network’s target audience, and more specifically, the core demographic of “Burn Notice” viewers, 360i researched potential channels and communities that would align with the show’s unique audience. We identified Reddit, a rapidly growing niche social network with nearly 2 billion pageviews a month (source: Reddit), as the perfect platform on which to execute this special promotion.STRATEGY & EXECUTION -- Given Campbell’s cult hero status, we wanted to reach his fans in a way that played into their online habits AND allowed them to engage with his new film, “The Fall of Sam Axe,” ahead of its premiere.Our strategy was to leverage Reddit, an established niche and rapidly growing social platform to empower fans to engage in direct dialogue with Campbell. We selected Reddit due to the close alignment of the social network’s audience base and that of “Burn Notice” and Bruce Campbell (18-34 males who are tech early adopters). We used the Reddit platform to host a semi-real-time Q&A (called an AMA, or Ask Me Anything) and allow Campbell’s fans to ask him whatever questions they wanted -- for an entire day.The beauty of this was of course that the conversation took place within a hyper-social platform — so as more and more people asked questions, the buzz intensified. People began citing the AMA on Twitter, across other platforms and on various blogs and websites. The effect was a social echo chamber with unprecedented fan enthusiasm that provided real value to Campbell fans and raised awareness for “The Fall of Sam Axe,” not only with this audience, but with a larger group of people in the Reddit/social community as well.RESULTS -- Within 17 minutes of submitting the AMA, the Q&A thread had reached the front page on Reddit and within the hour it became the #1 article on Reddit homepage. In just 24 hours, more than 4,500 people had commented on the post, earning a Reddit submission score of 2,835. Bruce Campbell’s AMA is now the #3 all-time highest-scoring AMA on Reddit.The promotional links in the post that drove to the “Fall of Sam Axe” site on usanetwork.com generated nearly 50K hits to the site directly from Reddit. Subsequently, discussions about Bruce’s AMA exploded on Twitter earning 600 tweets and over 522K secondary impressions on Twitter alone. As for ratings, “The Fall of Sam Axe” averaged 3.6 million viewers — a solid showing during a competitive time slot.
Quora connects you to everything you want to know about. Quora aims to be the easiest place to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you.When you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge -- like real doctors, economists, screenwriters, police officers, and military veterans. On Quora, it's easy to create a personalized homepage of everything you want to know about by following topics, questions, people and boards. Get great answers to your questionsOften the things you wonder about can be asked as a question. On Quora, questions are the primary way we elicit new information from people's minds onto the web. Each question page aims to become the best resource for anyone with that same question. In many cases, your question will already have been asked and answered by people with first-hand experience. Use boards to organize anything you read or think aboutToday, when you're interested in knowing about something, you browse and search the web and talk to people you know with advice and knowledge. On Quora, you can use boards to organize and share all this information. Boards are collections of things you write and find -- like lightweight blogs or personal notes. You can post anything you find on Quora or elsewhere on the web, onto a board. You can follow other people's boards -- focusing on an individual's perspective on their profession or one of their hobbies. You can also add people as contributors to your own boards so you can collaborate to capture and share information about anything. Quora aggregates questions and answers to topics. Users can collaborate by editing questions and suggesting edits to other users' answers.
Pinterest is what scrapbooking was back I the day. It appears that simple ideas are sometimes the best.Twitter is a minimalist 14o character social network, Instagram is a simple social sharing photo sharing app and Pintrest is about pinning images and videos that you like to an online pin board.Maybe it is evidence of a cry for simplicity and efficiency in a time poor society.Pinterest was established in December 2009 and launched as a closed beta in March 2010. It is barely 2 years old.Read more at http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eces87y7UuDzuBCp.99 Pinterest lets you organize and share all the beautiful things you find on the web.Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. What can you do on pinterest?Redecorate your homePlan a weddingFind your styleSave your inspirationsSave your recipes Our MissionOur goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. Terms: Pin itPinterest is a pinboard-style socialphoto sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. A content sharing service that allows members to "pin" images, videos and other objects to their pinboard. In January 2012 comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. Pinterest's wide reach helped it achieve an average of 11 million visits each week in December 2011. Most of the site's users are female.December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per weekIn January it was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+Read more at http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eces87y7UuDzuBCp.99
Age limit 13+ but many kids are using it because of the photo app‘Instagram is a free photo-sharingprogram and social network that was launched in October 2010. The service allows users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services. Instagram currently has 80 million registered users. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. How did the idea come about?We love taking photos. We always assumed taking interesting photos required a big bulky camera and a couple years of art school. But as mobile phone cameras got better and better, we decided to challenge that assumption. We created Instagram to solve three simple problems:Mobile photos always come out looking mediocre. Our awesome looking filters transform your photos into professional-looking snapshots.Sharing on multiple platforms is a pain - we help you take a picture once, then share it (instantly) on multiple services.Most uploading experiences are clumsy and take forever - we've optimized the experience to be fast and efficient.
Many films and TV shows will start having instagram pages however this audience is unique as they ar einto stylized photos. It’s a photo culture. Iphonogrpahers
Facebook and Twitter you are limiting your text. With instgram and pinterest you are limited to photos with YouTube video. Tumblr is when you want to communicate deeper stories and continue a bigger conversation in a simpler way. You can then promote tumbler on your pther social media sitesTumblr, stylized as tumblr., is a microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog, named a "tumblelog". Users can follow other users' blogs, as well as make their blogs private. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear. Tumblr lets you effortlessly share anything.Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme's HTML.
After checking-in users receive points and may earn virtual stickers, receive recommendations, and can earn discounts for entertainment companies. Once a month, users can request to have real versions of the stickers they earn online mailed to them for no cost. Stickers are mailed in batches of 20 only, because this is the maximum quantity a standard stamp can carry.Since March 2011, GetGlue included Foursquare check-ins enabling users to say what they're watching and where.In September 2011, GetGlue partnered with DirecTV to enable users to check-in via on-screen controls, its first partnership with a pay-TV service. Users can also see their friends' streams and switch to their channels.
The secret to good reporting is curating the data. There is ton of data. Find the right ones that matter and tell the story pulling a few examples that stand outFIND YOUR STORY……What all of you do is tell stories. Publicists are the best storytellers out there.Today is about telling what are the data points that will help you tell the right storyWhat is your goal? AwarenessAsking the right questions and knowing what you are looking for. There are tons of data points out there and focusing on the few will keep your efforts focused on your goals. Building Awareness
How many people are you reaching?Likes, followers, subscribersHow much has the audience growth over a period of time?Look for # growth in users Who is the audience? male skew, female skew? anything that stands outWhat actions or content are most appealing?Trailer views, clips, special content, gamesLook for likes, shares (sharing is one of the big perks of social media)What are people saying?Comment sections helps provide insight into positive and negative fan feedback
Social Media SitesFacebook - #1 social siteTwitter - information networkYouTube - social video sharingGooglePlus - multilingual social, skews maleFoursquare- location based social for mobileReddit- social news, skews maleQuora- information network/Q&A sitePinterest- virtual pinboard, skews femaleInstagram- photo sharing social for mobileTumbler - microblogging socialEditorial PartnersPORTALS (Yahoo! Movies& TV, MSN Movies & TV, AOL Moviefone & HuffPost, Rotten Tomatoes and Fandango ENTERTAINMENT (EW, E! Online, NYTimes, LA Times, MTV, The A.V. Club (For TV), TVGuide.com, and Zap2It (TV)GENRE (IGN, SlashFilm, Ain’t It Cool News, Machinima, Newsarama and WiredSocial Media Best PracticesBe authentic. Don’t be pushy.Post relevant content. Know your audience.Post regularly but don’t over postProvide measureable goals. Monitor WOMGet proper support for your contentAllow for feedbackDon’t get hung up on one idea or way of doing things
Moviesand tv social_marianthomas (nxpowerlite)
Movies & TV Goes SocialHow film and television studiosuse social media in theirmarketing effortsCreated & Presented by Marian Thomas for Stradella Road
Agenda1. Social media & entertainment2. How do entertainment companies use social3. Social media sites and examples4. Editorial partners5. Metrics that matter6. Social media checklist
How do you entertainment companiesuse social media Location Based Video: Trailers Contests & Photos Loyalty & Clips Sweeps Programs Offline Events Premiere Showtimes and Tune in (flash mobs, Coverage Tickets Messagingscreenings, etc) Games and Polls Apps
Social sites for today’s discussion• Facebook #1 social site• Twitter information network• Youtube social video sharing• GooglePlus multilingual social, skews male• Foursquare location based social for mobile• Reddit social news, skews male• Quora information network/Q&A site• Pinterest virtual pinboard, skews female• Instagram photo sharing social for mobile• Tumbler microblogging social
Facebook• #1 social networking site• Social advocacy at scale• 900M active users worldwide• 50%+ users access from mobile device
Facebook Glossary• Like Clicking Like is a way to give positive feedback and connect with things you care about.• News feed/Feeds Your news feed is the ongoing list of updates on your home page that shows you whats new with the friends and pages you follow.• Notifications Notifications are email, onsite, or mobile updates about activity on Facebook.• Page Pages allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post information and news feed updates to people who like. TV shows and Movies have their own pages.
Facebook Glossary: Continued• Subscribe Subscribe is a way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also a way to fine-tune your news feed to…• Tagging A tag links a person, page, or place to something you post, like a status update or a photo. For example, you can tag a photo to say who’s in the photo or…• Timeline/Profile Your timeline is your collection of the photos, stories, and experiences that tell your story. Your profile (timeline) is a complete picture of yourself on Facebook.• Wall Your Wall is the space on your profile where you
Various types of posts Photos Video: Trailers & Clips Contests & Sweeps Location Based Loyalty Programs Offline Events (flash mobs, screenings, etc) Premiere Coverage Showtimes and Tickets Tune in Messaging Polls Games and Apps
Not just the “likes” and the “posts” onthe fan page…it’s also about the“feeds”
Facebook: Top Films and Shows with “Likes” Films 2012 Shows 2012 “Likes” on Facebook “Likes” on Facebook Twilight Saga 34.8M Two and a Half Men 28.5M The Hunger Games 6.8M Big Bang Theory 22.8M The Amazing Spiderman 4.6M NCIS 16.4M TED 3.1M Criminal Minds 12.6M Madagascar 3 2.9M Gossip Girl 12.2M MIB3 2M True Blood 10.6M The Vow 1.9M American Idol 9.6M Dr. Seuss Lorax 1.8M So You Think You Can Dance 7.3M The Dark Knight Rises 1.7M X-Factor 5.5M Think like a man 1.5M Mentalist 4.6MSnow White and the Huntsmen 1.2M Game of Thrones 3.8M 21 Jump Street 862K Breaking Bad 3.2M Total Recall 307K Mad Men 2.1M 0 10,000,000 20,000,000 30,000,000 40,000,000 0 10,000,000 20,000,000 30,000,000
Twitter• An information network• Each Tweet is 140 characters long• 340 Million Tweets daily• 140,000,000+ active users
Twitter GlossaryTwitter users have developed short-form syntax to make the most of 140characters. Here are the fundamentals.• Mention: Once youve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!”• Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.• Message: If you want to privately Tweet to a particular user whos already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?”• Hashtag: Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly- themed tweets and find yours in search.
Twitter Followers for Movies & TV Shows Films 2012 Shows 2012 “Followers” on Twitter “Followers” on Twitter Twilight Saga 990K Gossip Girl 1.6M Hunger Games 591K Big Bang Theory 784K TED 426K American Idol 638K Step Up 58K The Voice 600KThink Like a Man 53K True Blood 470K The Vow 48K Game of Thrones 429K Hobbit 33K Glee Project 282K 0 200,000 400,000 600,000 800,0001,000,000 1,200,000 0 500,000 1,000,000 1,500,000 2,000,000
YouTube• Social video-sharing website• Reaches 130M in the U.S.• 44% of YouTube’s users are aged between 12 and 34• Videos – 3B+ hours of video watched monthly – 829K+ videos uploaded daily – 100M social action weekly – 50% of videos rated or include comments• Traffic from mobile tripled in 2011
FourSquare• location-based social networking website for mobile (geo-local)• Tag line: Keep up with friends. Discover new places. Get deals and discounts• 20M+ worldwide• 2.5B+ check-ins, with millions more every day• 1M+ businesses using the Merchant Platform
Using Local with FourSquare*These programs are paid
Reddit• Social news• Reddit doesnt tell its users what to care about• Reaches 6M+ monthly• Skews heavy male
Pinterest• Pinterest is a Virtual Pinboard• Reaches over 12M+ users• Skews more female• 97% of the site’s Facebook “likes” are by females• It is the fastest site in history to break through the 10 million unique visitor mark
Instagram• Social photo sharing program and app• Tagline: Fast beautiful photo sharing• 30M registered users in the 18 months since it launched• 1 billion+ photos uploaded• 5 million+ photos per day• 575 likes per second
Get Glue• entertainment-based social networking for mobile• It’s the most popular TV app with over 2 million downloads• It encourages fans to “check in” and let friends know what they are watching• Provides a forum for
What are the metrics that matter?1. How many people are you reaching?2. How much has the audience growth over a period of time?3. Who is the audience?4. What actions or content are most appealing?5. What are people saying?
What are the metrics that matter? Users/Reac Views Shares h (video) Interest Activity Comments
High Level Report Examples: Facebook & Twitter
Social Media Checklist Social Media Best Social Media Sites Editorial Partners Practices PORTALS (Yahoo! Movies& Facebook - #1 social site TV, MSN Movies & TV, AOL Be authentic. Don’t be pushy. Moviefone & HuffPost, Rotten Twitter - information network Tomatoes and Fandango Post relevant content. Know your audience. ENTERTAINMENT (EW, E! Online, NYTimes, LA Post regularly but don’t over YouTube - social video sharing Times, MTV, The A.V. Club (For post TV), TVGuide.com, and Zap2It GooglePlus - multilingual (TV) Provide measureable goals. social, skews male Monitor WOM GENRE (IGN, SlashFilm, Ain’t It Foursquare- location based Cool Get proper support for your social for mobile News, Machinima, Newsarama content and Wired Reddit- social news, skews Allow for feedback male Quora- information Don’t get hung up on one idea network/Q&A site or way of doing things Pinterest- virtual pinboard, skews female Instagram- photo sharing social for mobile Tumbler - microblogging social
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