SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The brief in the post digital age

by Director of Brand Strategy, Associate Partner at Goodby, Silverstein and Partners on Apr 18, 2010

  • 81,198 views

Presentation from Boulder Digital Works 'Making Digital Workshop' on April 15th, 2010. Video is here http://www.ustream.tv/recorded/6201530

Presentation from Boulder Digital Works 'Making Digital Workshop' on April 15th, 2010. Video is here http://www.ustream.tv/recorded/6201530

Statistics

Views

Total Views
81,198
Views on SlideShare
54,381
Embed Views
26,817

Actions

Likes
435
Downloads
3,796
Comments
25

261 Embeds 26,817

http://econsultancy.com 9102
http://www.brandsvietnam.com 4165
http://www.cyroul.com 1805
http://edwardboches.com 1360
http://www.treesandforest.com 922
http://farisyakob.typepad.com 835
http://blog.tjp.hu 731
http://www.scoop.it 726
http://www.slideshare.net 629
http://garethkay.typepad.com 553
https://econsultancy.com 383
http://www.hardknoxlife.com 328
http://www.laturley.com 297
http://tjp.hu 265
http://planoma.com 204
http://www.buzzingbees.be 171
http://www.craphammer.ca 168
http://laturley.tumblr.com 163
http://creativeclassics.blogspot.com 161
http://samismail.com 158
http://iamcar9.blogspot.com 135
http://www.scheuguy.com 114
http://www.garethkay.typepad.com 113
http://bachcast.wordpress.com 109
http://www.ritalinfoibles.com 106
http://iregions.org 104
http://lednine.com 94
http://prpretaporter.wordpress.com 91
http://vizedhtmlcontent.next.ecollege.com 89
http://www.thebookofrevelations.co.uk 76
http://www.samismail.com 76
http://digitaltreasuretrove.blogspot.com 74
http://www.translatormke.com 74
http://adivertido.com 70
http://www.fishingtonpost.ro 61
http://static.slidesharecdn.com 61
http://inovacaoeinclusao.blogspot.com 58
http://tahirahmad.tumblr.com 58
http://www.danadol.ro 54
http://paper.li 53
http://flavors.me 49
http://www.fluid-advance.com 48
http://creativeclassics.blogspot.it 48
http://issamheddad.com 47
http://tarrask.com 46
http://viralp.blogspot.com 45
http://brandsvietnam.com 42
http://inspirationcuration.com 42
http://madebymany.com 41
http://media-creativity.com 40
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 25 previous next Post a comment

  • theodoretimbuctoo Theodore Timbuctoo at The Armoury Boxing Club Brilliant. Thanks Gareth. 8 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • SkinnyInny Mark Inman, Communications and Marketing Manager at Blacksheepdesign Some valuable points to challenge the old school. Will be integrating some of this into our current brief. Cheers
    http://www.blacksheepdesign.co.nz
    1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • margocole Margo Rowder, Senior Copywriter at Critical Mass Slide 93 = great set of questions for any project. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • fcalzada François Calzada, Strategic Planning at NextIdea thx ! 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • stormec FeelGoodTime.net at FeelGoodTime.net Hi there, this is great site, I stumbled today on one more that I'd like to share with you. It is similar and well explained all about Post Nasal Drip 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • harrypotter12 harrypotter12 Enjoyed it. Thanks for sharing. http://www.clickandsendparcel.com 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • mronkoske Finkle Is Einhorn LLC at Finkle Is Einhorn LLC Thanks Gareth! Digiwork helps articulate a lot of concepts that existed in the planning ether. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • KIRCHNER2010 = Marco Kirchner = at = Marco Kirchner = = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Overview: http://bit.ly/b1Eehh
    Testimonials: http://bit.ly/l3WEXJ
    Website: www.MyEntrepreneurCommunity.com
    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • tyr1 Jacob Wright, Strategy Director at mother london Where's the effectiveness case? I buy a lot of what you say, but this misses the critical issue which is that most digital thinking based around the 'conversation' start point leads to ineffective work. The Dove campaign got canned because it didn't sell any soap. Conversely, Old Spice works because it uses mass media to get people talking in social media. Anyone who starts from the POV that nothing about old methods is relevant any more is going to be wrong. The truth is always that some things about the historical approach are right and good, and some are not. Media may have changed but human psychology hasn't, as anyone who quotes Jonah Lehrer ought to know... 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • DavidYeend David Yeend, VP, Planning Director at 22squared G, I poached 2 or 3 nuggets from this deck and updated our creative brief about a year ago. My boss was impressed. So, thank you! - DY 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…

110 of 25 previous next

Post Comment
Edit your comment

The brief in the post digital age The brief in the post digital age Presentation Transcript