The change in the economic and political scenario is having a direct impact on eating habits of the Brazilians. Because of government action, there is an increase in the number of formal jobs, which contributes to the stability of the consumption of all social classes.
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1. Changes in Eating Habits - Brazil - June 2013
The change in the economic and political scenario is having a direct impact on eating habits of the Brazilians.
Because of government action, there is an increase in the number of formal jobs, which contributes to the
stability of the consumption of all social classes. AB class people are favored by higher wages and benefits,
and thereby increase the frequency of consumption outside the home.
Moreover, with programs that benefit the lower classes, these consumers are having greater access to other
foods, which go beyond the basic rice and beans. Other government measures such as the reduction of the IPI,
also heat the food industry, as more number of consumers with freezers and microwave oven in the residence,
there is greater opportunity for increased sales of prepared food or semi ready, frozen or not.
The quest for convenience is an attribute that permeates all consumers, whether through lack of time or the
prioritization of other tasks, so there is a great opportunity for products that offer greater convenience in the
kitchen. Thus, not only is no advantage to the foodservice or semi ready, but also for products that are "on the
go", and fast food restaurants.
table Of Content
introduction
definition
abbreviations
executive Summary
report Topics
new Technologies Can Be Used To Influence Eating Habits
figure 1: Opinions On Eating Habits, By Demographics, January 2013
consumers Seeking High Class Gourmet Cuisine Via Different Dishes And Practical
figure 2: Opinions On Eating Habits, By Demographics, January 2013
lower Class Have Higher Income, But Less Time To Cook
figure 3: Attitudes Towards Food And Cooking, By Demographics, January 2013
men And Women Are Different Levels In Healthy Eating
figure 4: Food Habits, By Demographics, June 2012
what We Think
new Technology Can Be Used To Influence Eating Habits
central Topics
the Government Begins To Take Action In Relation To Obesity Problems That Brazil Is Facing
brazil Is Facing A Growing Obesity Problem
government Focuses On Early Intervention
brands Can Benefit Through Initiatives Saudabilidade
few Young People Are Consuming Healthy Foods, But They Can Keep Fit Through Exercise
consumers Aged 18-24 Is Eating Less Healthy Than The National Average
Changes in Eating Habits - Brazil - June 2013
2. figure 5: Opinions On Eating Habits, By Demographics, January 2013
figure 6: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 6: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 7: Increase In The Purchase Of Food And Beverages In The Past Year, By Demographics, January
2013
figure 7: Increase In The Purchase Of Food And Beverages In The Past Year, By Demographics, January
2013
the Busy Lifestyle Of Young People Contributes To Unhealthy Diet
figure 8: Attitudes To Lifestyle, By Demographics, November 2012
figure 9: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 9: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 10: Eating Habits, By Demographics, November 2012
products That Help Maintain The Shape May Be Attractive For Young
figure 11: Attitudes Towards Healthy Living Habits, By Demographics, June 2012
figure 12: Opinions On Eating Habits, By Demographics, January 2013
figure 12: Opinions On Eating Habits, By Demographics, January 2013
food Brands Can Use Technology To Connect With Youth
figure 13: Attitudes Towards Lifestyle, By Demographics, November 2012
figure 14: Attitudes Towards Healthy Living Habits, By Demographics, June 2012
figure 14: Attitudes Towards Healthy Living Habits, By Demographics, June 2012
what It Means
consumers Seek High Class Cuisine Gourmet By Means Of Different Dishes And Practical
central Topics
with Increasing Rate Of Formal Jobs And Improves The Economy, Most Brazilians Have Access To New
Food
figure 15: Impacts On Eating Habits, By Demographics, January 2013
figure 16: Impacts On Eating Habits, By Demographics, January 2013
figure 16: Impacts On Eating Habits, By Demographics, January 2013
figure 17: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 17: Attitudes Towards Food And Cooking, By Demographics, January 2013
fast Food Is A Premium And Exotic Way To Win Over Consumers
figure 18: Impacts On Eating Habits, By Demographics, January 2013
figure 19: Opinions On Eating Habits, By Demographics, January 2013
figure 19: Opinions On Eating Habits, By Demographics, January 2013
restaurants And Chefs Can Endorse Premium Products And Practical
growth Of Luxury Malls Creates Opportunities For Restaurants That Use The Concept Of Premium And
Convenient
premium Products Can Meet The Demand Of The Class Ab To Have A Greater Interest In Eating At Home
figure 20: Impacts On Eating Habits, By Demographics, January 2013
figure 21: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 21: Attitudes Towards Food And Cooking, By Demographics, January 2013
what It Means
class Has Best Low Income, But Less Time To Cook
Changes in Eating Habits - Brazil - June 2013
3. central Topics
exemption Of Basic And Higher Income Contribute To Lower Class Consume Other Categories
figure 22: Increase In The Purchase Of Food And Beverages In The Past Year, By Demographics, January
2013
cooking Is A Low Priority Task For Consumers Class A, Which Are Out Of Time
figure 23: Attitudes Towards Lifestyle, By Demographics, November 2012
figure 24: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 24: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 25: Permanent Private Housing Units, By Type Of Household Monthly Income, According To The
Household Situation And Existing Freezer At Home, 2011
figure 25: Permanent Private Housing Units, By Type Of Household Monthly Income, According To The
Household Situation And Existing Freezer At Home, 2011
figure 26: Frequency Consumption Of Ready Meals, By Demographics, November 2012
figure 26: Frequency Consumption Of Ready Meals, By Demographics, November 2012
prepared Meals Can Meet The Demand Of The Lower Class By Practicality And Affordability
figure 27: Attitudes In Buying Ready Meals, By Demographics, November 2012
figure 28: Attitudes In The Consumption Of Ready Meals, By Demographics, November 2012
figure 28: Attitudes In The Consumption Of Ready Meals, By Demographics, November 2012
figure 29: Frequency Consumption Of Ready Meals, By Demographics, November 2012
figure 29: Frequency Consumption Of Ready Meals, By Demographics, November 2012
what It Means
men And Women Meet Different Thresholds In Healthy Eating
central Topics
men Have Power Less Healthy Than Women
figure 30: Increase In The Purchase Of Food And Beverages In The Past Year, By Demographics, January
2013
figure 31: Food Habits, By Demographics, June 2012
figure 31: Food Habits, By Demographics, June 2012
figure 32: Attitudes Towards Health, By Demographics, June 2012
figure 32: Attitudes Towards Health, By Demographics, June 2012
men Eat Out More Often And Eat More Junk Than Women, But Would Like To Eat More At Home
figure 33: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 34: Attitudes Towards Food And Cooking, By Demographics, January 2013
figure 34: Attitudes Towards Food And Cooking, By Demographics, January 2013
women Looking For A More Holistic Health With Physical And Mental Balance
figure 35: Increase In The Purchase Of Food And Beverages In The Past Year, By Demographics, January
2013
figure 36: Key Factors That Contribute To Healthy Lifestyle Habits, By Demographics, June 2012
figure 36: Key Factors That Contribute To Healthy Lifestyle Habits, By Demographics, June 2012
what It Means
appendix - Increase In Purchase Of Food And Beverage In Last Year
figure 37: Increase In The Purchase Of Food And Beverages In The Last Year, January 2013
figure 38: Increase In The Purchase Of Meat, Rice, Fruits, Beans And Vegetables In The Past Year, By
Changes in Eating Habits - Brazil - June 2013
4. Demographics, January 2013
figure 39: Increase In The Purchase Of Ready To Drink Juice, Yogurt, Pasta And Fizzy Drinks In The Past
Year, By Demographics, January 2013
figure 39: Increase In The Purchase Of Ready To Drink Juice, Yogurt, Pasta And Fizzy Drinks In The Past
Year, By Demographics, January 2013
figure 40: Increased Buying Flavored Milk, Sweets, And Other Snacks In The Past Year, By Demographics,
January 2013
appendix - Reviews Of Eating Habits
figure 41: Opinions On Eating Habits, January 2013
figure 42: Opinions On The Most Important Eating Habits, By Demographics, January 2013
figure 43: Opinions About Less Important Eating Habits, By Demographics, January 2013
figure 43: Opinions About Less Important Eating Habits, By Demographics, January 2013
figure 44: Opinions On Eating Habits By Increasing The Purchase Of Meat, Rice, Fruits, Beans And
Vegetables Last Year, January 2013
figure 45: Opinions On Eating Habits By Increasing The Purchase Of Ready To Drink Juice, Yogurt, Pasta
And Fizzy Drinks In The Last Year, January 2013
figure 45: Opinions On Eating Habits By Increasing The Purchase Of Ready To Drink Juice, Yogurt, Pasta
And Fizzy Drinks In The Last Year, January 2013
figure 46: Opinions On Eating Habits By Increasing The Purchase Flavored Milk, Sweets, Snacks And Other
Last Year, January 2013
appendix - Impacts On Food Habits
figure 47: Impacts On Food Habits, January 2013
figure 48: Impacts More Important In Eating Habits, By Demographics, January 2013
figure 49: Impacts Important In Eating Habits, By Demographics, January 2013
figure 49: Impacts Important In Eating Habits, By Demographics, January 2013
figure 50: Impacts Minor In Eating Habits, By Demographics, January 2013
figure 51: Impacts On Eating Habits By Increasing The Purchase Of Meat, Rice, Fruits, Beans And
Vegetables Last Year, January 2013
figure 51: Impacts On Eating Habits By Increasing The Purchase Of Meat, Rice, Fruits, Beans And
Vegetables Last Year, January 2013
figure 52: Impacts On Eating Habits By Increasing The Purchase Of Ready To Drink Juice, Yogurt, Pasta
And Fizzy Drinks In The Last Year, January 2013
figure 53: Impacts On Eating Habits By Increasing The Purchase Flavored Milk, Sweets, Snacks And Other
Last Year, January 2013
figure 53: Impacts On Eating Habits By Increasing The Purchase Flavored Milk, Sweets, Snacks And Other
Last Year, January 2013
appendix - Attitudes About Food And Cooking
figure 54: Attitudes Towards Food And Cooking, In January 2013
figure 55: Attitudes Most Important In Relation To Food And Cooking, By Demographics, In Total
Agreement, In January 2013
figure 56: Attitudes Important In Relation To Food And Cooking, By Demographics, In Total Agreement, In
Changes in Eating Habits - Brazil - June 2013
5. January 2013
figure 56: Attitudes Important In Relation To Food And Cooking, By Demographics, In Total Agreement, In
January 2013
figure 57: Attitudes Less Important In Relation To Food And Cooking, By Demographics, In Total
Agreement, In January 2013
figure 58: Attitudes Towards Food And Cooking, By An Increase In The Purchase Of Meat, Rice, Fruits,
Beans And Vegetables Last Year, January 2013
figure 58: Attitudes Towards Food And Cooking, By An Increase In The Purchase Of Meat, Rice, Fruits,
Beans And Vegetables Last Year, January 2013
figure 59: Attitudes Towards Food And Cooking, By An Increase In The Purchase Of Ready To Drink Juice,
Yogurt, Pasta And Fizzy Drinks In The Last Year, January 2013
figure 60: Attitudes Towards Food And Cooking, By Increasing The Purchase Flavored Milk, Sweets, Snacks
And Other Last Year, January 2013
figure 60: Attitudes Towards Food And Cooking, By Increasing The Purchase Flavored Milk, Sweets, Snacks
And Other Last Year, January 2013
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Changes in Eating Habits - Brazil - June 2013