LifeSynk is a product that brings your social networking to the real world. Swiping a LifeSynk card at one of our participating stores or locations will earn you points and automatically share with your Facebook friends and Twitter followers. Get a LifeSynk card and share all of your activities with your social networks, not just the ones you participate in online!

1. Social Media in the real world
RFID Technology at use in social networking

2. About LifeSynk
• LifeSynk is a product
that brings social
networking to the
real world.
• It is simply the bridge
between physical
locations and our
online social life.

3. How do consumers use it?
• The user obtains a branded RFID card (or uses
any one they may already have).
• They link the card to their Facebook account in
a single step on a brand’s Facebook Page.
• Every time they swipe the card, branded and
contextual information is broadcast to their
friends via Facebook (and other social
channels).

4. How does the brand use it?
• A dashboard of rich features enables a brand to
set up campaigns and actions that occur when
cards are swiped.
• They can customise the specific news feeds
that appear on their customer’s profile pages.
• They can freely add a number of functions such
as loyalty schemes, Twitter, email campaigns.
• They can track their customer’s activities.

5. Who’s dominating social media now?
• Digital services such as Spotify and Flixter are
benefiting the most from integrating with
Facebook. The reason is because people are
already online while enjoying these services.
• When activity is broadcast, it is immediate and
relevant: “Mike is listening to Cold Play on
Spotify”.
• Brands who occupy the online world have, until
now, enjoyed the advantage with social media.

6. What was it like before LifeSynk?
• Previously, the only way for physical location
brands to engage their consumers in social media
was by creating Facebook apps or Pages to which
money is spent to drive traffic.
• Once users are engaged here, they share
information with their friends about the app, not
about the specific activities at the venue.
• People should be talking, sharing and
communicating about their direct experiences at
the locations themselves, not an intangible and
contrived Facebook app.

7. So what’s the solution?
• Allow users to express themselves while at
your physical location easily with one
swipe, and link it to the brand’s desired
content:
– I just enjoyed a complimentary Vodka at Revolution
– I’m doing a Cocktail Masterclass at Revolution
– I’m partying like a superstar at Revolution London
• Friends see the information and click on the
links leading them to the branded content and
event pages to get involved.

8. Watch the video
• http://www.youtube.com/watch?v=eSllbmn0fgY

9. Product walk-through
It’s extremely easy to set up and manage

10. How do users link their cards?
• The LifeSynk admin
console has a Facebook
application creator that is
as simple as adding a few
parameters and
uploading some images.
• A link is generated that
enables the brand to
quickly add it to their
Facebook page.

11. WIDGET ON THE PAGE

12. WIDGET ON THE PAGE

13. WIDGET ON THE PAGE

14. WIDGET ON THE PAGE

15. Then what?
• Since the user is now registered, it means that the
user can now take advantage of the
offers, discounts or promotions as engineered by
the brand through the LifeSynk system when they
swipe their cards.
• The user takes the card with them, swipes it at the
terminal which is placed on location, and activity is
shared with their friends.

16. What control do brands have?
• The LifeSynk Vendor console
is a feature-rich environment
for setting up and
configuring each terminal, at
any location.
• A number of functions can
be assigned to each terminal
allowing the brand to control
what occurs when a user
swipes.

17. What control do brands have?
• Brands can set parameters
for each function, and here is
the example of a Facebook
wall post.
• Everything is editable - even
the picture and link - and it
means brands can get more
context and relevancy in
what people share.

18. How does it look on a user’s wall?
This is a standard Facebook wall post, the parameters
of which were set in the admin console.

19. What info does the brand get?
• Rich analytics exists showing all of the locations,
who swiped what, how many times, demographics
and more.
• It even calculates how any people were shared to,
and how many of those people also swiped a card.
• From this we can track how many actual customers
were drawn to the venue via the sharing and word-
of-mouth of their friends.

21. What control does the user get?
• Brands can take ownership of a “profile” with each
campaign they create.
• Users are able to visit their own admin console to
control permissions such as allowing of wall posts
etc, but more importantly they can view branded
promotions and upcoming events.
• They can see what discounts, special offers or
coupons are available when they swipe, and it
provides an effective environment for brands to
promote their campaigns.

23. Hardware
A free-standing or wall mountable device

24. What is it exactly?
• LifeSynk have worked to develop a micro-system
combining an RFID reader, small CPU
computer, sound board, Wi-Fi connectivity and LED
lights.
• Sophisticated on-board software communicates
with the LifeSynk admin console and self-updates
and configures without any intervention.
• It sends alerts if it loses signal and allows it to be
either remotely or physically rebooted.
• It’s only requirements are to be in range of the local
Wi-Fi network, and to be near a power point.

25. What happens if it loses signal?
• Temporary loss of signal has been accounted for. It
is possible sometimes for weak Wi-Fi connections to
drop in and out of connection.
• To avoid swipes doing nothing in these instances, an
onboard caching system has been put in place
which stores all swipe activity until such time as the
device reconnects.
• All of the stored swipes are then transmitted to
LifeSynk and the actions occur.

26. How much training is required?
• None. The LifeSynk units are shipped with the Wi-Fi
key programmed into the board, and as soon as
they are switched on they are automatically
synched and start operating.
• Every time they are switched off and on, the system
checks the server and is automatically updated if a
newer version of the software is found.
• There are no buttons, and no configuration
required.

27. What about the cards?
• LifeSynk cheaply source RFID cards. Prices are
currently at £1,200 for 10,000 units, each with
double-sided branded printing.
• No information is stored on the cards except for a
unique number.
• The user assigns their card to their Facebook
account, and so any swipes are theirs, regardless of
who swipes it.
• Users can delete cards if they’re lost to prevent
unauthorised swipes.

28. How secure is it?
• LifeSynk is built on the back of Facebook. It stores
no user accounts or personal information - all of this
is via a Facebook app, so it is optimally secure using
Facebook’s own Platform.
• The cards are useless as they have no personal
information, just a number. If somebody steals this
card, all they can do is swipe on behalf of the user
earning that user points.
• There is no way to access a user’s account or data
except by hacking Facebook itself.

29. The benefits
Finally, physical brands can take advantage of
social media and Facebook

30. Do we really need this?
• Social media is going on all over the internet. There
are so many ways for brands to be seen and heard
provided they exist online.
• At present a user can check-in to a venue, or they
can simply post a status update or Tweet about it,
but the brand venue has to sit powerless without
any insight or influence over these conversations.
• A brand can take control of and engineer these
conversations, focussing them on driving foot-traffic
and word-of-mouth referrals like never before.

31. Why social media?
• The revolution is here. Facebook has changed the
world and people rely more and more on their
friend’s recommendations and actions to influence
personal decisions.
• Brands need to facilitate and harness this power or
risk being left on the side-lines.
• So many brands are enjoying success on Facebook
in the online world, the possibility now exists to
take advantage of this power offline too.

32. Get started today
• Talk to us about getting one or a number of
terminals at your locations. We will set you up to
manage your own campaigns, or we’ll manage them
for you. We’ll do as much or as little work to get you
up and running as you require.

33. Contact us
Email: talk@lifesynk.com
www.lifesynk.com
+44 207 148 7590
172 Arlington Road, London, NW1 7HL