With advanced planning, you can manage your Facebook business Page for as little as 10 minutes a day. Click through for tips to save time and attract your favorite clients through education marketing. Need more support? Check out http://facebook.com/mastery/ for a self-paced course, plus answers to all of your social media questions through our private Facebook group.

1. Facebook in 10 Minutes a Day
Save Time on
Facebook with
Advance Planning
Gail Nott
Social Media Strategist
http://gailnott.com/mastery

2. What We'll Cover
* Know your clients
* Content inventory
* Fast ways to create content
* Calendar/Checklist
* Sample Facebook Routine
* Scheduling
* Focus
http://gailnott.com/mastery

3. About Me
* Started as a “Webmaster” in 1997.
* Front-end web developer → Account
Management for small business clients.
* After 9/11 – Started my own business as a
massage therapist.
* Opened a wellness center w/40
practitioners & instructors.
* Web marketing for my business & received 2
Constant Contact awards.
* I now support entrepreneurs in influencing
their industry by being seen & heard to attract
clients they love.
http://gailnott.com/mastery

4. Why Facebook?
Source: http://www.mediabistro.com/alltwitter/files/2013/04/social-media-demographics.png
Choose 1 & get it done.
(Then add another)
http://gailnott.com/mastery

5. Know Your Ideal Clients
Know who you're sharing
with so that it's easier to
know how to phrase your
updates, as well as to know
what updates will be
important to your fans.
If you know your audience
well you'll avoid wasting your
time and theirs with
irrelevant posts.
http://gailnott.com/mastery

6. FAQ's
What are their concerns
before they need your
services?
* What problems are they
facing?
* When they wake up in the
morning, what do they
worry about?
http://gailnott.com/mastery

7. Content Inventory
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Videos
Blogs
Company News
Articles
White Papers
Slideshows
Infographics
MP3's
Interviews
Podcasts
Workshop Notes
Handouts
Books/Book
Chapters
http://gailnott.com/mastery

8. Organize to Fit Your Top 10 FAQ's
1. Time – Setup checklist, calendar, sample routines.
2. Where to Start – Target market profile, social media demographics
3. Focus – List of apps,time management tips, expert interviews
4. Get Clients – Target market profile, “Content to Clients” process
5. Do I have to? - Social media demographics, expert interviews/biz analysis
6. Being interested – Blogs, videos, expert interviews
7. Be unique – “Content to Clients” process
8. How often – Social media demographics, how-to videos
9. How to delegate -Blogs, videos, expert interviews, my SOP
10. Biz/Personal – Expert interviews, guest bloggers, blogs, videos
http://gailnott.com/mastery

9. Use a Marketing Calendar/Checklist
Use Google Calendar, a task
manager (I use Asana.com), or a
spreadsheet as your publication
calendar.
Create an entry each day for the
types of content you want to
post.
What do you already use to
Get Things Done?
http://gailnott.com/mastery

10. Sample Facebook Routine
* Post on Page
* Respond to comments or questions on Pages.
* Comment on at least 3 Pages as the business Page.
* Post on personal Timeline
(you could share your business Page post).
* Comment on at least 3 personal Profiles of business contacts.
* Post & comment in at least 1 Group.
http://gailnott.com/mastery

11. Schedule Your Posts
* HootSuite or Sendible
* Facebook Scheduler
* PostPlanner
When you start to create an
update, click on the clock,
then pick the year, month,
day, and time you want your
update to be published.
http://gailnott.com/mastery

12. FOCUS
* Avoid browser tabs
* Use a timer
* Close your browser when done
* If needed, use an extension that forces
you to close the browser, like
StayFocusd or Procrastinator for
Google Chrome.
http://gailnott.com/mastery

13. Do You Need More Support?
“Gail Nott has placed me on the map when it
comes to Internet Marketing.
When I started, I wasn’t on Facebook and didn’t
even understand the concept. Gail was very
patient in explaining it to me and walking me
through the process.
She helped me move at a pace I was comfortable
with from that first foray into social media to
building my own website.
Brandy Mychals
Creator of the Character Code™ System
www.BrandyandVinca.com
Best of all, Gail is very easy to work with and gets
along with everyone.
I highly recommend Nott Ltd Solutions!”
http://gailnott.com/mastery

14. Facebook Mastery: Step-by-Step
What We’ll Cover:
* Content Planning – Blogs, Images, Infographics, Videos, Engaging Posts
* Call to Actions (that aren’t salesly!)
* Creating a Comprehensive Plan: Purpose, What & When to Post, Consistency
* Growing Your Facebook Audience:
Content, Plugins, Cross-Promotions, Tagging, Links, Contests
* Rich Engagement that moves your business relationships forward.
* 10 Things Not to Do!
* Getting the Most out of Facebook Ads
$197
10% Donated to Typhoon Yolanda Relief through GlobalGiving.org
http://gailnott.com/mastery

15. Summary
* Know your clients
* Content inventory
* Fast ways to create content
* Calendar/Checklist
* Sample Facebook Routine
* Scheduling
* Focus
Facebook Mastery Step-by-Step
http://gailnott.com/mastery