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SXSW 2010 Redux

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Presentation given at UX Camp London summarising some of the key themes of the 2010 South By Southwest Interactive conference .

Presentation given at UX Camp London summarising some of the key themes of the 2010 South By Southwest Interactive conference .

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Transcript

  • 1. SXSW 2010
  • 2. Who am I? • User Experience Architect at LBi • gaijinstu@gmail.com • @gaijinstu
  • 3. AUSTIN?
  • 4. WHAT DID I LEARN ABOUT TEXAS?
  • 5. Austin Convention Centre
  • 6. It’s not a conference It’s 3 conferences
  • 7. MUSIC
  • 8. FILM
  • 9. INTERACTIVE
  • 10. 15,000 attendees
  • 11. 41 sessions running concurrently
  • 12. HOT TOPICS
  • 13. NEXT GENERATION INTERFACES Razorfone
  • 14. CONTENT STRATEGY • Assess the quality, structure and ownership of your content. • All content should meet business needs. • “Contentis the reason that people go to your site”
  • 15. GAME DESIGN IN UX “It’s not about you falling in love with a Peter character, it’s about enabling the character Molyneux to fall in love with you”
  • 16. PERSUASIVE DESIGN
  • 17. PERSUASIVE DESIGN • Figure out what your “a ha” moment is • The point where users really understand your product. • Get users there as quickly as possible. • Get users engaged quickly, e.g. Geni.com • New users are only new once. Use A/B testing.
  • 18. INFOGRAPHICS
  • 19. INFOGRAPHICS “We still print a paper everyday. It’s a version of the website printed on paper.” Shan Thomas, NY Times
  • 20. CLAY SHIRKY • “New opportunities in public sharing” •3 modes of sharing • Goods, e.g. store bought CD • Services e.g. mix tape • Information e.g. downloaded album • Disallowingsharing is spiteful - prevents a civic good
  • 21. SOCIAL + LOCATION
  • 22. Versus
  • 23. “WHY WOULD I WANT TO DO THAT?”
  • 24. WHAT’S IT ALL ABOUT? • Be aware of where your friends are • Earn badges/become a mayor • Leave tips
  • 25. BIG IN AUSTIN
  • 26. BIG IN REDMOND
  • 27. 3 COMPONENTS TO LOCATION BASED SERVICES • Latitude and longitude • Contextual (what’s around you) • Presentation
  • 28. SOCIAL + LOCATION • Why have location based services taken off? 1. Ubiquity of smartphones 2. A more sharing culture than ever before • The check-in phenomena has brought context • “All software will eventually grow to include location”
  • 29. FOURSQUARE PRINCIPLE “To be good at life”
  • 30. LOCATION IS A GAME “Take some central enjoyable activity and wrap it in some rules or give it some formal structure to provide more meaning”
  • 31. WAZE
  • 32. STICKYBITS
  • 33. LOCATION BEING GAMED
  • 34. PLEASEROBME.COM
  • 35. WHERETHELADIES.AT
  • 36. WHAT’S NEXT?
  • 37. AUGMENTED REALITY
  • 38. GOING BEYOND X & Y
  • 39. GOING BEYOND X, Y & Z
  • 40. GEOFENCING
  • 41. MAPPING INDOORS
  • 42. 3D MOBILE MAPPING • UpNext: “The future of mobile maps”
  • 43. THANKS