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SXSW 2010
Who am I?

• User Experience
  Architect at LBi

• gaijinstu@gmail.com
• @gaijinstu
AUSTIN?
WHAT DID I LEARN
 ABOUT TEXAS?
Austin Convention Centre
It’s not a conference


It’s 3 conferences
MUSIC
FILM
INTERACTIVE
15,000 attendees
41 sessions
running concurrently
HOT TOPICS
NEXT GENERATION INTERFACES
 Razorfone
CONTENT STRATEGY

• Assess
       the quality, structure
 and ownership of your
 content.

• All
    content should meet
 ...
GAME DESIGN IN UX




“It’s not about you falling in love with a      Peter
character, it’s about enabling the character  ...
PERSUASIVE DESIGN
PERSUASIVE DESIGN

• Figure   out what your “a ha” moment is

  • The    point where users really understand your product....
INFOGRAPHICS
INFOGRAPHICS



“We still print a paper everyday. It’s a version of
the website printed on paper.”

                      ...
CLAY SHIRKY
• “New   opportunities in public sharing”

•3   modes of sharing

  • Goods, e.g. store   bought CD

  • Servi...
SOCIAL + LOCATION
Versus
“WHY WOULD I WANT
   TO DO THAT?”
WHAT’S IT ALL ABOUT?


• Be aware of where your
 friends are

• Earn
     badges/become a
 mayor

• Leave   tips
BIG IN AUSTIN
BIG IN REDMOND
3 COMPONENTS
  TO LOCATION BASED SERVICES


• Latitude   and longitude

• Contextual   (what’s around you)

• Presentation
SOCIAL + LOCATION

• Why   have location based services taken off?

  1. Ubiquity of smartphones

  2. A more sharing cult...
FOURSQUARE PRINCIPLE



   “To be good at life”
LOCATION IS A GAME


“Take some central enjoyable activity and wrap it
in some rules or give it some formal structure to
p...
WAZE
STICKYBITS
LOCATION BEING GAMED
PLEASEROBME.COM
WHERETHELADIES.AT
WHAT’S NEXT?
AUGMENTED REALITY
GOING BEYOND X & Y
GOING BEYOND X, Y & Z
GEOFENCING
MAPPING INDOORS
3D MOBILE MAPPING


• UpNext: “The   future of mobile
 maps”
THANKS
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
SXSW 2010 Redux
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SXSW 2010 Redux

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Presentation given at UX Camp London summarising some of the key themes of the 2010 South By Southwest Interactive conference .

Published in: Technology
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SXSW 2010 Redux

  1. 1. SXSW 2010
  2. 2. Who am I? • User Experience Architect at LBi • gaijinstu@gmail.com • @gaijinstu
  3. 3. AUSTIN?
  4. 4. WHAT DID I LEARN ABOUT TEXAS?
  5. 5. Austin Convention Centre
  6. 6. It’s not a conference It’s 3 conferences
  7. 7. MUSIC
  8. 8. FILM
  9. 9. INTERACTIVE
  10. 10. 15,000 attendees
  11. 11. 41 sessions running concurrently
  12. 12. HOT TOPICS
  13. 13. NEXT GENERATION INTERFACES Razorfone
  14. 14. CONTENT STRATEGY • Assess the quality, structure and ownership of your content. • All content should meet business needs. • “Contentis the reason that people go to your site”
  15. 15. GAME DESIGN IN UX “It’s not about you falling in love with a Peter character, it’s about enabling the character Molyneux to fall in love with you”
  16. 16. PERSUASIVE DESIGN
  17. 17. PERSUASIVE DESIGN • Figure out what your “a ha” moment is • The point where users really understand your product. • Get users there as quickly as possible. • Get users engaged quickly, e.g. Geni.com • New users are only new once. Use A/B testing.
  18. 18. INFOGRAPHICS
  19. 19. INFOGRAPHICS “We still print a paper everyday. It’s a version of the website printed on paper.” Shan Thomas, NY Times
  20. 20. CLAY SHIRKY • “New opportunities in public sharing” •3 modes of sharing • Goods, e.g. store bought CD • Services e.g. mix tape • Information e.g. downloaded album • Disallowingsharing is spiteful - prevents a civic good
  21. 21. SOCIAL + LOCATION
  22. 22. Versus
  23. 23. “WHY WOULD I WANT TO DO THAT?”
  24. 24. WHAT’S IT ALL ABOUT? • Be aware of where your friends are • Earn badges/become a mayor • Leave tips
  25. 25. BIG IN AUSTIN
  26. 26. BIG IN REDMOND
  27. 27. 3 COMPONENTS TO LOCATION BASED SERVICES • Latitude and longitude • Contextual (what’s around you) • Presentation
  28. 28. SOCIAL + LOCATION • Why have location based services taken off? 1. Ubiquity of smartphones 2. A more sharing culture than ever before • The check-in phenomena has brought context • “All software will eventually grow to include location”
  29. 29. FOURSQUARE PRINCIPLE “To be good at life”
  30. 30. LOCATION IS A GAME “Take some central enjoyable activity and wrap it in some rules or give it some formal structure to provide more meaning”
  31. 31. WAZE
  32. 32. STICKYBITS
  33. 33. LOCATION BEING GAMED
  34. 34. PLEASEROBME.COM
  35. 35. WHERETHELADIES.AT
  36. 36. WHAT’S NEXT?
  37. 37. AUGMENTED REALITY
  38. 38. GOING BEYOND X & Y
  39. 39. GOING BEYOND X, Y & Z
  40. 40. GEOFENCING
  41. 41. MAPPING INDOORS
  42. 42. 3D MOBILE MAPPING • UpNext: “The future of mobile maps”
  43. 43. THANKS

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