UNICEF's mission is the survival, development and protection of children. This document discusses UNICEF's priorities and initiatives to protect children, including establishing alliances with the tourism sector. It provides examples of cooperation between UNICEF and hotels to prevent the sexual exploitation of children and raise awareness and funds to support UNICEF's child protection programs. The "Friendly Hotels" initiative involves hotels implementing the ECPAT Code of Conduct and engaging guests to support UNICEF's work protecting children.

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UNICEF INITIATIVE
FOR THE PROTECTION OF CHILDREN
IN THE TOURISM SECTOR
Conference SAFE HOST
“Social Partners Together Against Sexual Exploitation of Children in Travel
and Tourism” 18-19th may 2013. Florencia. ITALIA

2. Mission
Survival, development and protection of children
International Directive
Convention on thr Rights of Children
Innovative and sustainable focus
We cooperate with governments to strentghen policies and
structures which guarantee the rights of children
Objective
Obtain real changes in the lives of children
Scope
Impact on ALL children,
In over 150 developing countries
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3. Survival and
development
during first inf
1
Basic education
and gender
equality
2
Protection
of children
against violence
and exploitment
3
Alliances
and public policies
for the rights of
children
4
Prevention
of HIV/AIDS5
THE WORK OF UNICEF:
5 PRIORITIES
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PROTECTION OF CHILDREN
For UNICEF means
Creating a protective environment means secutrity, means that children go to school, that
laws exist which punish those who exploit children, that governments are committed and
that families and communities are informed on the risks and possess a response
capacity.

5. United for children
FOUR-YEAR PLAN

6. UNICEF example: The Dominican Republic
Child Protection Program 2012-2016.
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• Participation of the private sector in the prevention and fight against the sexual exploitation of children
for business (ESCNA) through a strict implementation of the Code of Conduct – ECPAT.
• Strentghen institutions that intervene in the investigation processes and in the implementation of
protocols compliant with national criminal laws inthe two municipalities. Security Forces, District
Attorney, etc.
• Promotion within society of a NO tolerance stance towards ESCNA in the tourism sector and offer tools to
families for the protection from violence (at a national level).
• Strentghen the capacity of structures hosting children and teen agers and of other environments for the
development of activities for the prevention and fight against ESCNA.
• Promote consolidation and strentghening of the role and capacity of local authorities to protect and
grant rights.
• Strentghen the existing legal framework for a correct and efficient persecution of those crimes relative to
ESCNA.
• Inclusion in the program “Skills for life” of the Ministry of Education of contents on the prevention of
violence, abuse and exploitation at a national level.
Prevention and fight against sexual exploitation of children and teen agers in
the tourism sector.

7. Dominicanan Republic
MINISTRY OF TOURISM
D.R.
ASHONARES; National
Association of Hotels and
Tourism in D.R.
MAIS – ECPAT D.R.
Police Forces
Ministry of
Justice D.R.
COMPANIES OF THE
TOURISM SECTOR
Civil society

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10. UNICEF Alliance and Tourism sector
Prevention of sexual
exploitation for business
Code of conduct

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TWO OBJECTIVES:
• Promote a commitment on behalf of the hotel sector in favour of children,
giving impulse to an increased knowledge of society on the situatio of
children at risk, aboutn responsible tourism and on the work of UNICEF in
favour of the protection of children.
• Mobilize funds to support UNICEF child protection programs.
ONE AIM:
Prevention and response to violence, exploitation and abuse of children
through the creation of protected environments.
“Movement of the tourism sector
for the PROTECTION OF
CHILDREN”

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Las Alianzas Corporativas en UNICEF
The private sector is a key actor in Cooperation and Development. Its influende may be fundamental
in the social transformation and sustainable development of developing countries, in addition to
serving as a platform for awareness raising and mobilization of stakeholders.
UNICEF launches the “Friendly Hotels” initiative, to involve the tourism sector in the
protection of children against commercial sexual exploitation.
The hotel industry is an ideal ally for UNICEF in the protection of children because:
• The proposed hotels play a key role in the protection of children. Implementation of the Plan of Action of
the ECPAT Code of Conduct.
• They are the meeting point for many people to which we may spread our message: employees, clients,
suppliers, etc.
• The dinamics and structure of hotels makes our job easier in all actionin favour of children: spread
messages, awareness campaigns, fund collection, events, etc.

13. Some examples of
cooperations with
HOTELS

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EXPERIENCES WITH HOTELS
STARWOOD HOTELS & UNICEF INTERNATIONAL ALLIANCE
Check Out For Children™ is a global initiative born from the alliance with Starwood Hotels &
Resorts and UNICEF. The mechanism is simple, but efficient: at his arrival in a hotel, a client is
informed about the possibility to donate 1US$ (or local currency equivalent) when checking out to
UNICEF.
Since 1995, the initiative has collected more than 16 mllion US$, destined to programs of child
vaccination worldwide. For each million US$, more than 55.000 children are vaccinated against
the most serious pediatric diseases.
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EXPERIENCES WITH HOTELS
HOTEL SHERATON BILBAO AND HOTEL MARÍA CRISTINA SAN SEBASTIÁN
The Hotel Sheraton in Bilbao and the Hotel María Cristina in San Sebastián organize each
year in their halls, a Solidarity market which lasts two days. Visitors may buy paintings,
drawings, books, garment and many other objects given by hotel employees in particular.
The profits are destined to UNICEF programs.
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EXPERIENCES WITH HOTELS
COOPERATION WITH NH HOTELES: GUESTS OF THE HEART
Hoteles NH in Mexico collect funds from clients through the “Rounding during check-out”, and implement
communication campaigns to raise awareness on the zero tolerance stance against violence on children and
teenagers. They include during conferences with other hotels, the Code of Conduct for the Tourism Sector for
the Protection of Children and Teenagers from sexual exploitation for business reasons (ESCI).

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EXPERIENCES WITH HOTELS
INTEGRAL ALLIANCE WITH MELIA HOTELS INTERNATIONAL:
UNITED FOR THE PROTECTION OF CHILDREN
In November 2010, UNICEF and Melià signed an agreement for the protection of children
and, in particular, to fight together against sexual explotation of children. It includes almost all
possible implementation points: actions to spread and raise awareness and fundraising in favour
of UNICEF with clients and employees.
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18. SPANISH COMPANIES COMMITTED TO PROTECTING CHILDREN
In 2011 during the I Global Ethical Tourism Congress:
- HOTEL CHAINS IN THE BALEARIC ISLANDS
- AMADEUS
- HOTEL FEDERATION OF MALLORCA (FEHM)
- GRUPO BARCELÓ
- GRUPO IBEROSTAR
- IBERIA
- MELIÁ HOTELS INTERNATIONAL
- NATIONAL ATESA
- NH HOTELES
- ORIZONIA
In 2012 during the World Tourism Day celebrated the 26th
of September in Gran Canaria:
• RIU Hotels and Resorts
• LOPESAN - IFA GROUP
• PIÑERO GROUP
• Asociación Hotelera y Extrahotelera de Tenerife, La Palma, La Gomera y El Hierro (ASHOTEL)
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19. Already friendly Hotels
COOPERATING HOTELS:
Hotel Alhambra Palace
Hotel Alimara
Hotel Bécquer
Hotel Cándido
Hotel Silken Al-Andalus
Palace Sevilla
Playa Montroig Camping
Resorte
Hotel Roca Negra
Royal Son Bou
Select Appartment
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Presence of the UNICEF HOTEL AMIGO label
 UNICEF Hotel Amigo banner for the web, with link to UNICEF España page, in multiple
languages.
 Accreditation diploma of the reception program.
 Letter of the Hotel Director, available in the reception, explaining the UNICEF Hotel Amigo
initiative.
 Information leaflet on display in the reception.
 Information leaflet in the rooms.
 Small products exposition in the reception.
Message “Today you could change the world while you sleep” on the room key.
 Letters with the program message in the hotel common areas.
 Projection of a UNICEF video in common areas and/or rooms.

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http://www.thecode.org/
http://www.thecode.org/index.php?page=7_1
http://www.ecpat-spain.org/
http://www.fapmi.es/localizacion.asp
http://www.youtube.com/unicefESP
http://www.unicef.es/cooperacion-internacional/empresas/programa-hoteles-
amigos
https://www.facebook.com/unicef.es
http://www.tuenti.com/#m=Page&func=view_by_vanity&vanity_uri=unicef
http://ethics.unwto.org/en
http://ethics.unwto.org/en/content/protection-children-tourism
http://www.unwto.org/protect_children/index.php?q=es/protect-children
Some interesting links

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