Sitecore user-grop-cardiff-31oct-v003-final
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  • Aim of this presentationShow how to remain focused on business requirements.Pointers for implementing an information structure into Sitecore.
  • Search for “what is web content?”get 2 sets of answers;90% will be lists of the types of page commonly found on websites – news, home page, testimonials, reviews, FAQs etcRemainder will simply be 2 things - text and multimediaText and multimedia is the level we need to work at, pages are not granular enough to get the best from an object based CMS such as Sitecore
  • Maintain a balanced approach.Find out everything you can about the business and their customer base.Understand the strengths and limitations of the proposed technology.What other data stores will be integrated with, CRM, PMS and eCom … how is the data stored.Collect as much representative content, data and information about the proposed site as possible.Break it down, group it, categorise it and then re-build.Above all consistency is key.
  • Defining requirements is part of initiation, requirement gathering, grooming user stories…In initiation not build.
  • Choices People make choices, people have limited capabilities. Limit the number of options so as not to overwhelm, offer choice in depth, use progressive disclosure.ObjectsTreat data as an entity, it has attributes and relationships, it grows with age.Entry pointsWe don’t know how people will find our content ensure it can be viewed in context, provide spatial awareness and depth.Focused navigationNavigation should be simple and should have singular purpose. Navigation items should be grouped in the same manner.EvolutionAnticipate growth; be aware of change and shift of focus and priorities. Don’t focus to tightly. Top down bottom up (or both)Support both a hierarchical navigation structure and search through the use of intelligent categorisation (personalisation).
  • Personas should contain user stories for that user types top level tasks.Prototype where possible in Sitecore to save effort.Content inventory Page ID, Name and URLBusiness goal, Objective and Communication goalAudienceCategorisationLanguageDocument type, file typeAuthenticationOwner maintainerDepartmentExpiry dateRedundant outdated or trivial (ROT)
  • Increase revenueDecrease costsIncrease customer satisfactionAttract new customers Decrease call volumeEstablish credibilityIncrease credibilityIncrease reachAwarenessConsiderationTrialConversionLoyaltyAdvocacy

Sitecore user-grop-cardiff-31oct-v003-final Sitecore user-grop-cardiff-31oct-v003-final Presentation Transcript

  • Sitecore User Group – Bristol @ Cardiff Justin Rowe “Happy Halloween”
  • Why content comes
  • Why content comes
  • Why content comes
  • Why IA content comes
  • Why content comes first
  • Why content comes
  • Why content comes first
  • Why IA content comes
  • Why content comes
  • Why content does comefirst 1. Business Data and information comes first because it’s arguably the most important thing to a business online. 2. Sitecore Data and information structure should also be one of the start points when implementing a Sitecore site…
  • What is content?con·tent [kon-tent] Something that is contained: the contents of a box (website). Something that is to be expressed through some medium, as speech, writing. Substantive information or creative material viewed in contrast to its actual or potential manner of presentation… - 22/10/
  • Content is derived“ …a single piece of web content will probably be made up from a number of data items, commonly including text, images and metadata from any number of sources. ”
  • Considerations“ Think about the sites users, the CMS user, the business’ need for return on investment, and the technologies capabilities and limitations. ”
  • Sitecore best practice“ When defining requirements, focus on information architecture, which includes data template and standard values definitions including workflow, layout details, and insert options, the content tree, and other relations between items. John West CTO Sitecore ” & author of “Professional Sitecore Development”
  • Principles to aid with the creation andunderstanding of IA Choices Objects Entry points Focused navigation Evolution Top down – bottom up D. Brown EightShapes
  • Artefacts to aid the creation of IA Online business goals and objectives Online brand guidelines Representative content Content audit/inventory Personas Personalisation, engagement plans UI style guidelines, wireframes and prototypes SEO recommendations Social strategy Accessibility audit, usability
  • Give content focus Business goal what does this do for the business? Objective what is the operational purpose? Communication goal how should we deliver to the customer? Defining KPI’s will ensure contents effectiveness can be measured and
  • Example:
  • Example: Structure
  • Example: Encapsulated
  • Example: Related
  • Putting it all togetherIA in the context of Sitecore is a process that leads toobject and template definition.Ensure user ambitions and business goals can be met.Use Sitecore field types based on contentrequirements, you are building the editors UI.Sitecore is a customer engagement platform (CEP)unless your content is structured correctly DMS willsimply not work.Content tied to layout can not be repurposed (the be’s)
  • IA resources “Professional Sitecore Development” by John West, chapter 2 Data Definition Reference and Data Definition Cookbook Reusing and Sharing Data Continue the conversation … Sitecore user
  • SummaryThe way data is stored, it’s structure, itsrelationships and governance shouldsupport it and allow it to become focusedcontent no matter how or where itssurfaced, who is viewing it and why.Release the content …
  • Why content comes first