Introduction to SAP and our people and culture for KIPP Academy summer workshop students. KIPP is a charter school in Lynn MA and this is part of an SAP Community Services Project.

1. Fred Isbell
Senior Director, SAP Services Marketing
July 2014
SAP and KIPP: An Introduction to
SAP and Our Amazing People

2. © 2011 SAP AG. All rights reserved. 2
Agenda
 My background, career journey and technology & solutions experience
 Background on SAP: Run Simple & Fast Facts
 A Journey Across SAP: The SAP Story
 Real-world Applications: SAP, Germany and World Cup Soccer
 Preview: my sessions the next few weeks
 Q&A and Discussion

3. © 2011 SAP AG. All rights reserved. 3
About Fred Isbell
 Senior Director, Regional Engagement,
Planning and Demand Management for
Services Marketing
 Joined SAP 2000 as Director North America
SMB Channels Marketing 2000-2004
 Senior Director NA Marketing Services
Marketing 2004-2012
 Solutions and Services Marketing Compaq
Computer/Digital Equipment Corporation
1988-2000
 Senior Consultant, Burke Marketing Services
and IRI 1985-2988
 BA Economics & Political Science Yale and
MBA Marketing Duke; Duke/Fuqua Scholar

4. © 2011 SAP AG. All rights reserved. 4
My Career Journey in One PPT Slide
Common Themes:
 Brand (company & personal)
 Reinvention
 Flexibility
 Commitment
 Market Intelligence & Analysts
 Having a great sense of humor

5. © 2011 SAP AG. All rights reserved. 5
My Information Technology Evolution
My 3270
Terminal
Compaq
“Portable”
My Tech
Stack
c.2013
Fat Client
Thin Client
Laptop

6. © 2011 SAP AG. All rights reserved. 6
SAP CSR: Giving Back

7. © 2011 SAP AG. All rights reserved. 7
An Introduction to SAP
Run
simple.

8. © 2011 SAP AG. All rights reserved. 8
SAP Fast Facts

9. © 2011 SAP AG. All rights reserved. 9
The SAP Story
 For 40 years, SAP has helped
businesses run better through
world-class software solutions
that solve complex problems to
help invent, commercialize, and
mainstream the products and
services of the global economy.
 These corporate profile materials
help every employee tell the
story of the NEW SAP in an
engaging and experiential way ,
by connecting the purpose of the
company to our strategy,
humanizing the SAP brand, and
providing people stories that
support our strategy
www.sap.com

10. Run simple.
2014

11. 75%
of global workforce
will be
Millennials
We are entering into a new era of unprecedented
change across a multitude of dimensions
5 billion
people worldwide
will become
middle class
50%
of the world’s population
will live under
water shortage
1.3 billion
people on business &
social networks today
50 billion
connected devices and
“internet of things” by 2030
Rising Customer Expectations A Dramatically Changing Workforce Pressure on Resources
Network Effect/Explosion in Structured and Unstructured data
Learn more - 99 Facts on the Future of Business >

12. These changes unveil new areas of opportunity
for businesses to innovate and grow
business leaders believe that
customer experience is the
next battleground
increase in operating margin
in retail leveraging Big Data
as the new resource
higher operating margin than
the ones with poor employee
engagement
higher sales & margins when effectively running a networked enterprise
71% 3X 60%
50%

13. Cloud
Abundance of cost-
effective computational
power and storage
Mobile
The new de facto
standard in business
interaction
Transformational technologies offer significant potential to
drive business innovation
Social
Connected business
and social networks
Big
Data
Real-time analytic
for behavioral and
predictive insights
More than 60% of CEOs expect 15-50% of their
earnings growth in the next 5 years to come from
technology-enabled business innovations.
– McKinsey study, 2013
”
“
>Learn more about the shifting agenda of IT Leaders

14. 70% of executives who said complexity is
increasing costs - Bain 2005 Survey
90% of executives who said business is
becoming more complex - Economist 2010
50%of executives unsure who is accountable
- Economist 2010
Complexity – most intractable CEO challenge
18 months – pace at which data
doubles
1%of available data is analyzed
50apps per billion in revenue
40% executives worry that their organizations will
not keep pace with technology change and lose their
competitive edge.
– McKinsey study, 2013 ”
“
Built up over decades, it limits the ability to innovate and grow

15. Run
simple.
Our vision for enterprise technology and business

16. Our Vision
help the world run
better and improve
people’s lives.
Our Mission
help organizations
become best-run
businesses.
Our Passions
teamwork, integrity,
accountability,
professionalism,
and trust.
At SAP, we help accelerate business innovation through
radical simplification

17. Drive business
innovation
Keep the
lights on
IT Environment
Collapse redundant infrastructure layers
User Experience
Engage front line employees/customers
28%
72%
Consumption
For immediate business impact
Forrester IT Survey, 2013
Simplifying Technology
Drive business
innovation
Keep the
lights on

18. SAP HANA Platform
Simplify your IT environment with the SAP HANA platform
Applications Analytics
Insight to Action
Contextual. Real-time. Closed-loop.
Faster
Process massive amounts of
data, and deliver information
at unprecedented speeds
Smarter
Rethink and envision entirely
new ways and applications to
run your business
Simpler
Dramatically simplifies
complex and expensive
IT architectures
>Learn more about SAP HANA as a platform

19. Simplify your user experience with a mobile-first mindset
Simplified User Experience
SAP HANA Platform
Applications Analytics
>Learn more about SAP User Experience>Learn more about SAP Fiori

20. Simplify consumption with SAP cloud, powered by SAP HANA
Public Cloud
Human Resources
Customers
Suppliers
Simplified User Experience
SAP HANA Platform
Managed Cloud
Business Suite
BW
Marketplace
HANA cloud apps
Partner ISV apps
Applications Analytics
>Learn more about SAP’s Cloud Portfolio>Learn more about Simple Finance>Learn more about Business Networks

21. With our open platform, thousands of partners and startups
are bringing more innovations to you faster than ever
SAP HANA Platform
Simplified User Experience
Applications Analytics
Partners
&
Startups
1,200
HANA startups
2,000
Software & tech
partners
3,000
Service partners
4,000
Solution resellers

22. We combine our technology innovations and business
expertise into a complete solution that best meets your needs
Design ThinkingValue Engineering Services & SupportIndustry Expertise
UX
For 11 lines of business For millions of SMEsFor 25 Industries For consumers
POV Example Solution Explorer

23. Simplifying Business
Business
Outcomes
Hyper-personalize
Customer Experience
Plan & optimize
Resources in Real-time
Engage & empower
Workforce of the Future
Harness the intelligence of
Networked Economy
> > >
>

24. Seamless experience across
multiple channels
Co-innovation and co-creation
with customers
Hyper-personalization using
customer insights
Helping you reimagine your customer experiences
like never before.
Learn More

25. Enabling you to engage and empower your
people at scale.
Embrace social savvy
millennial workforce
Transform the way you recruit
and manage talents
Empower & engage people
with real-time information
Learn More

26. Empowering you to manage, predict and optimize
resources in seconds.
Data as the biggest
new resource
Turning products
into services
Real-time resource planning
& optimization
Learn More

27. Enabling you to harness the intelligence of your
business networks
Explore the potential of
“commerce graphs”
Networked visibility
& intelligence
Networked collaboration
& innovation
“We can’t predict what, where, or
when disasters will happen. We have
to manage it regardless.”
Jill Bossi
American Red Cross
Learn More

28. For over 40 years, SAP has helped businesses run better
and improve people’s lives everywhere
At the global level
Helping customers
optimize resources
and protect the
environment
At the business level
Helping companies
harness data to stay
ahead of change and
innovate for growth
At the personal level
Helping people have
a greater voice and
live better lives
by personalizing
engagement
74% of the world’s transaction
revenue touches an SAP system.
SAP mobile solutions reach 97%
of the world’s mobile subscribers
via text messaging.
SAP customers represent 98%
of the top 100 most valued brands
in the world.

29. We practice what we preach.
Every day.
We deploy 25,000
smartphones, and
14,000 tablets to
employees worldwide.
We believe creativity
driven by diversity of
thought is critical to our
business. Attracting the
most diverse talent
guarantees a rich pipeline
for future innovation.
We provide the freedom to
perform and are seen as an
employer of choice. Our
retention rate is 94%.
We made €16.1 million
social investments in 2011
to create lasting change, in
projects and communities
around the world.
Learn More

30. Run simple.

31. SAP Cloud: A Solid Foundation to Build Upon
Industry’s most
comprehensive
Cloud portfolio
The leading
social business
platform
The largest and
most global
business network
Largest business
Cloud
deployments
Annualized run
rate in Cloud
business
Industry’s
largest base of
Cloud users
Market-leading
public apps (#1 in
HCM, Procurement,
Business Networks
and Social
Collaboration)
covering all lines of
business
More users than
Chatter, Yammer,
etc.
1.4 million
connected
companies in 190
countries
transacting over half
a trillion in
commerce annually.
- the size of any
other business
network…
Just four quarters
into new structure
36M 30+ 15M 2M+1.5M >€1.1B
Some with more
than 2 million
users.
Public, private
and managed
service offerings
More business
professionals
use Cloud
solutions from
SAP than from
any other
vendor on the
planet.
>Back to Overview >Next

32. © 2011 SAP AG. All rights reserved. 32
SAP Cloud Powered by SAP HANA
SAP HANA Cloud Platform
Application Services | Development | Integration | Database and Analytics | Foundation
BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION
SOCIAL PEOPLE TO PEOPLE COLLABORATION
HR SALES,
SERVICE,
MARKETING
FINANCE PROCUREMENT PARTNER/
ISV APPS
PUBLIC CLOUD APPLICATIONS
SAP BUSINESS
SUITE
BW
MANAGED CLOUD
SAP OR PARTNERS
HANA MARKETPLACE
>Back to Overview

33. Role-based
De-composed task-based
experience
Responsive
All sizes, devices,
versions, channels
Simple
1-1-3: 1 user, 1 use case,
3 screens
Re-Imagine Business Processes
From 10
clicks to 2
300 of the
highest-demand
processes in the
SAP Business
Suite
SAP Fiori & SAP Personas INCLUDED

34. © 2011 SAP AG. All rights reserved. 34
Re-Imagine Finance
Comprehensive
Simple
Flexible
SAP SIMPLE FINANCE

35. © 2011 SAP AG. All rights reserved. 35
Re-Imagine Procurement
Buyers Sellers
Improve B2B Buying and Payment
Marketplace
Seller catalog on eBay can be
purchased by SAP Buyers
Buyers can search eBay
marketplace inside procurement
application for “Spot Buys”
Orders
Catalogs
Payment
eBay Marketplace connected to SAP Business Network

36. • Bank information security
• Regulatory compliance
• Fraud elimination
• Efficient funds settlement
Secure.
Certain.
• Track & trace visibility
• Cash flow control
• Rich remittance & reconciliation
data
• Dual user verification
Simple.
• Simple, rich UI
• Single source
information
• Self service
• Reduced costs
Supplier
Simple.
• Single interface
• Single debit
• Supplier self-
service
• Reduced costs
Buyer
Re-Imagine Procurement
Seamless Payments with Ariba Pay

37. 37
Experience made simple
Built for you
Adopted by 36 M people
Simple & elegant
Award-winning designs
Successful outcomes
258,000 live customers
1+1=2

38. SAP strategy
SAP Cloud powered by SAP HANA
Run simple. = Cloud + SAP HANA

39. Marketing
Cloud for
Marketing1
Omni-channel
Commerce
Sales Service
Cloud for Sales Cloud for Service
CRM on HANACRM on HANA
Human
Resources
Procurement Supply Chain
Management
S&OP Cloud on
HANA
Suite on HANA
(SD, MM, PP & PLM)
Finance
BYD
Suite on HANA
Simple Finance
SCM, PLM &
Manufacturing
Cloud for Travel
Social Media Analytics
1 Adobe executed via partnership
2 Cloud for Finance is a Public Cloud option for new Finance deployments available by year-end 2014
3Financials Add-on is a Private Cloud alternative to FICO
Managed
Public
Omni-channel Commerce & Customer Engagement
Collaboration SAP Jam, Business Network
SAP HANA Cloud Platform
SAP’s Application Portfolio Today
Analytics BI (BusinessObjects), EPM, BW on HANA
Core HR
SAP SRM

40. © 2011 SAP AG. All rights reserved. 40
Fully Managed, Monitored and Maintained in the SAP HANA
Enterprise Cloud
Assessment on technical
aspects for solution in scope
with action and transition plan
Assessment
Prepare the as-is solution
and execute the onboarding
and migration toward a
standardized offering in the
SAP HANA Enterprise Cloud
Onboarding
& Migration
Provisioning of cloud
hosting infrastructure with
enterprise-class Service
Level Agreements
Cloud
Infrastructure
Provide application incident
support and monitoring with
agreed Service Level
Agreements
Application
Management
SAP HANA
Enterprise Cloud
Powered by SAP HANA

41. 2014 World Cup Soccer
SAP Marketing
July 2014

42. © 2011 SAP AG. All rights reserved. 42
The Question of the Day
What is the most popular Sport
in the World?
Football (NFL, College)
Baseball (MLB, College)
Basketball (NBA, College)
Ice Hockey (NHL, College)
Soccer (MLS, College)

43. © 2011 SAP AG. All rights reserved. 43
Soccer (Football to the rest of the world) is by far the most
popular sport in the world followed by cricket

44. © 2011 SAP AG. All rights reserved. 44
World Cup Soccer and SAP
SAP is a technology partner of the
German National Team (DFB)

45. © 2011 SAP AG. All rights reserved. 45
Germany Wins 2014 World Cup – Assisted By Big Data
 German soccer team partnered
with SAP to create custom match
analysis tool to collect & analyzes
massive amounts of player
performance data.
 Match Insights analyzes video
data from on-field cameras
capable of capturing thousands of
data points per second, including
player position and speed
 Data then goes into an SAP
database that runs analytics and
allows coaches to target
performance metrics for specific
players and give them feedback
via their mobile devices
http://blogs.wsj.com/cio/2014/07/10/germanys-12th-man-at-the-world-cup-big-data/
SAP Match Insights

46. Discussion and Q&A

47. Navigating the Brave New World:
Technology Considerations for the 3rd Platform
There are three kind of marketers: those that make it happen,
those that watch it happen, and those that say “what the heck just
happened”
Which will you be?

48. Fred Isbell
Senior Director, Field Engagement Team
SAP Services Marketing
An Introduction to Social Media and
Maximizing Your Personal Brand
June 2014

49. Thank You!
Fred Isbell
Senior Director,
SAP Services Marketing
fred.isbell@sap.com
www.sap.com/services
Twitter: Fmisbell
Facebook: Fred M Isbell
Linked In: www.linkedin.com/pub/fred-
isbell/0/827/903Edit