Slides from the June 26, 2013 webinar, The Why & How of Online Captioning With 17% of the US population facing some form of hearing loss, and online video usage increasing annually, it is imperative that content producers close caption their online videos. "The Why & How of Online Captioning" will help content producers, educators, and policymakers understand what they can do to make sure video content is properly captioned to make it accessible. Sarah Murphy and Sam Cartsos from Frameweld guide you through the importance of quality transcription, accurate syncing, and segmentation to produce high-quality captions.

1. The Why & How of
Online Captioning
Presented by
Sam Cartsos and Sarah Murphy

2. Terms and Definitions
2

3. 3

4. `
Subtitles- only
note what is
said, and assume
that viewers can
hear, but need
clarification on
the language
4

5. 5

6. Live captions are
delivered during a live
broadcast, event or
program in real time
Off-line or archive
captions are created
after-the-fact
6

7. 7

8. 8

9. 13%
of
people
in
the
United
States
have
some
kind
of
hearing
loss,
the
majority
being
65
years
or
older
9

10. The
65+
PopulaHon
is
Growing
10
From
census.gov
as
of
2010

11. Benefits
of
CapHoning
• Deaf
and
Hard
of
Hearing
populaHon
• Increased
comprehension
of
material
• Compensate
for
poor
audio
quality
• Compensate
for
background
noise,
or
sound
sensiHve
environment
• Search
engine
opHmizaHon
(SEO)
11

12. MulH-­‐Sensory
Learning
Auditory
listening
Visual
seeing
Kinesthe3c
doing
12

13. When reading
while hearing:
Retention rate
of 68% three
days later!
13

14. Legal
14

15. Section 508
Paragraph C - 1194.24
"All training and informational
video and multimedia productions
which support the agency's
mission, regardless of format,
that contain speech or other
audio information necessary for
the comprehension of the content,
shall be open or closed
captioned.”
15

16. Section 504
Any program or
agency that receives
federal subsidy is
prohibited from
discriminating
against individuals
with disabilities
16

17. The Twenty-First
Century
Communications
and Video
Accessibility
Act of 2010!
17

18. Twenty-First Century
Communications and Video
Accessibility Act of 2010
Title I addresses communications
access to make products and
services using Broadband
Title II of the accessibility act
breaks new ground to make it easier
for people with disabilities to
view video programming on
television and the Internet. 18

19. September 30, 2012-pre-recorded
(not edited for internet)
March 30, 2013-live & near-live
September 30, 2013- pre-recorded
(edited for web)
CVAA Deadlines
19

20. CVAA
Deadlines
for
Video
Programming
:
As
of
March
30,
2014:
capHons
within
45
days
As
of
March
30,
2015:
capHons
within
30
days
As
of
March
30,
2016:
capHons
within
15
days
20

21. 178
million
Americans
watched
33
billion
online
content
videos
in
February
2013
alone.
21

22. PredicHons
of
online
video
bandwidth
for
the
year
2015,
varying
by
format
22

23. Video
On
Demand
Growth,
PredicHons
through
2015
23

26. Accurate
Transcript
Accurate
Timing
EffecHve
SegmentaHon

27. Transcript Quality
Leads to Caption
Quality

28. Timing
transcript
to
the
media.
Sync
text
as
accurately
as
possible
to
the
speech
in
your
media.
Keep
capHons
up
long
enough
for
users
to
read
them.
1
second
minimum
rule
of
thumb.

29. Chunking text into manageable bites
Segmentation

32. The
quick
brown
fox
jumps
over
the
lazy
dog.
The
quick
brown
fox
jumps
over
the
lazy
dog.

33. The
quick
brown
fox
jumps
over
the
lazy
dog.
The
quick
brown
fox
jumps
over
the
lazy
dog.
Great

Not
so
Great


36. Effec3ve
Segmenta3on
1. Timing
2. Length
3. Syntax
4. ProporHonality

37. Quality
is
Hme
intensive
near
perfect
transcript
frame-­‐accurate
Hmings
quality
segments
Most
capHoning
is
manual
Especially
quality
capHoning

38. Pulling
it
Together
• It
adds
up.
$$$$
• If
you
cut
corners
to
save
cost…
• Quality
suffers
L

39. Automation
39

41. Rhehand
Link
hhp://www.youtube.com/user/RhehandLink?feature=watch
I
would
never
lie
to
you
about
a
fake
Jamaican
vacaHon.
or
Caroline
you
about
three
to
make
implicaHon

42. Fully
automated
capHoning
or
weird
beat
poetry
generator?

43. Most
quality
capHoning
Transcript
• Manual
Timing
• Manual
SegmentaHon
• Manual
SyncWords
quality
capHoning
Transcript
• ?
Timing
• ?
SegmentaHon
• ?

44. Most
quality
capHoning
Transcript
• Manual
Timing
• Manual
SegmentaHon
• Manual
SyncWords
quality
capHoning
Transcript
• Manual
Timing
• Auto
SegmentaHon
• Auto

45. Contact
Us
Sarah
Murphy
Director
of
Business
Development
sarah@frameweld.com
@fw_sarah
Sam
Cartsos
Senior
Partner
scartsos@frameweld.com
@scartsos
45

46. Frameweld
www.frameweld.com
718-­‐408-­‐9190
info@frameweld.com
Tweet
@frameweld
46

47. Thank
you!