The Why & How of
Online Captioning
Presented by
Sam Cartsos and Sarah Murphy
Terms and Definitions
2	
  
3	
  
`	
  
Subtitles- only
note what is
said, and assume
that viewers can
hear, but need
clarification on
the language
4	
  
5	
  
Live captions are
delivered during a live
broadcast, event or
program in real time
Off-line or archive
captions are create...
7	
  
8	
  
13%	
  of	
  people	
  in	
  the	
  
United	
  States	
  have	
  
some	
  kind	
  of	
  hearing	
  
loss,	
  the	
  majori...
The	
  65+	
  PopulaHon	
  is	
  Growing	
  
10	
  
From	
  census.gov	
  as	
  of	
  2010	
  
Benefits	
  of	
  CapHoning	
  
•  Deaf	
  and	
  Hard	
  of	
  Hearing	
  populaHon	
  
•  Increased	
  comprehension	
  o...
MulH-­‐Sensory	
  Learning	
  
Auditory	
  
listening	
  
	
  
Visual	
  
seeing	
  
	
  
	
  
Kinesthe3c	
  
doing	
  
12...
When reading
while hearing:
Retention rate
of 68% three
days later!
13	
  
Legal
14	
  
Section 508
Paragraph C - 1194.24
"All training and informational
video and multimedia productions
which support the agenc...
Section 504
Any program or
agency that receives
federal subsidy is
prohibited from
discriminating
against individuals
with...
The Twenty-First
Century
Communications
and Video
Accessibility
Act of 2010!
17	
  
Twenty-First Century
Communications and Video
Accessibility Act of 2010
Title I addresses communications
access to make pr...
September 30, 2012-pre-recorded
(not edited for internet)
March 30, 2013-live & near-live
September 30, 2013- pre-recorded...
CVAA	
  Deadlines	
  for	
  	
  
Video	
  Programming	
  :	
  
	
  
As	
  of	
  
March	
  30,	
  
2014:	
  
capHons	
  
wi...
178	
  million	
  Americans	
  watched	
  
33	
  billion	
  online	
  content	
  videos	
  
in	
  February	
  2013	
  alon...
PredicHons	
  of	
  online	
  video	
  bandwidth	
  
for	
  the	
  year	
  2015,	
  varying	
  by	
  format	
  
	
  
22	
  
Video	
  On	
  Demand	
  Growth,	
  	
  
PredicHons	
  through	
  2015	
  
23	
  
Accurate	
  Transcript	
  
Accurate	
  Timing	
  
EffecHve	
  SegmentaHon	
  
Transcript Quality
Leads to Caption
Quality
Timing	
  transcript	
  to	
  the	
  media.	
  
	
  
Sync	
  text	
  as	
  accurately	
  as	
  possible	
  to	
  the	
  
s...
Chunking text into manageable bites
Segmentation
The	
  quick	
  brown	
  fox	
  	
  
jumps	
  over	
  the	
  lazy	
  dog.	
  
The	
  quick	
  brown	
  	
  
fox	
  jumps	
...
The	
  quick	
  brown	
  fox	
  	
  
jumps	
  over	
  the	
  lazy	
  dog.	
  
The	
  quick	
  brown	
  	
  
fox	
  jumps	
...
Effec3ve	
  Segmenta3on	
  
1.  Timing	
  
2.  Length	
  
3.  Syntax	
  
4.  ProporHonality	
  
	
  
Quality	
  is	
  Hme	
  intensive	
  
near	
  perfect	
  transcript	
  
frame-­‐accurate	
  
Hmings	
  
quality	
  segment...
Pulling	
  it	
  Together	
  
•  It	
  adds	
  up.	
  	
  $$$$	
  
•  If	
  you	
  cut	
  corners	
  to	
  save	
  cost…	
...
Automation	
39	
  
Rhehand	
  Link	
  
hhp://www.youtube.com/user/RhehandLink?feature=watch	
  
I	
  would	
  never	
  lie	
  to	
  you	
  ab...
Fully	
  automated	
  capHoning	
  or	
  	
  
weird	
  beat	
  poetry	
  generator?	
  
Most	
  quality	
  capHoning	
  
Transcript	
  
•  Manual	
  
Timing	
  
•  Manual	
  
SegmentaHon	
  
•  Manual	
  
SyncW...
Most	
  quality	
  capHoning	
  
Transcript	
  
•  Manual	
  
Timing	
  
•  Manual	
  
SegmentaHon	
  
•  Manual	
  
SyncW...
Contact	
  Us	
  
Sarah	
  Murphy	
  
Director	
  of	
  Business	
  Development	
  
sarah@frameweld.com	
  
@fw_sarah	
  
...
Frameweld	
  
	
  
	
  
www.frameweld.com	
  
718-­‐408-­‐9190	
  
info@frameweld.com	
  
Tweet	
  @frameweld	
  
46	
  
Thank	
  you!	
  
The Why & How of Online Captioning
The Why & How of Online Captioning
The Why & How of Online Captioning
The Why & How of Online Captioning
The Why & How of Online Captioning
The Why & How of Online Captioning
The Why & How of Online Captioning
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The Why & How of Online Captioning

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Slides from the June 26, 2013 webinar, The Why & How of Online Captioning

With 17% of the US population facing some form of hearing loss, and online video usage increasing annually, it is imperative that content producers close caption their online videos.

"The Why & How of Online Captioning" will help content producers, educators, and policymakers understand what they can do to make sure video content is properly captioned to make it accessible. Sarah Murphy and Sam Cartsos from Frameweld guide you through the importance of quality transcription, accurate syncing, and segmentation to produce high-quality captions.

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The Why & How of Online Captioning

  1. 1. The Why & How of Online Captioning Presented by Sam Cartsos and Sarah Murphy
  2. 2. Terms and Definitions 2  
  3. 3. 3  
  4. 4. `   Subtitles- only note what is said, and assume that viewers can hear, but need clarification on the language 4  
  5. 5. 5  
  6. 6. Live captions are delivered during a live broadcast, event or program in real time Off-line or archive captions are created after-the-fact 6  
  7. 7. 7  
  8. 8. 8  
  9. 9. 13%  of  people  in  the   United  States  have   some  kind  of  hearing   loss,  the  majority   being  65  years  or  older   9  
  10. 10. The  65+  PopulaHon  is  Growing   10   From  census.gov  as  of  2010  
  11. 11. Benefits  of  CapHoning   •  Deaf  and  Hard  of  Hearing  populaHon   •  Increased  comprehension  of  material   •  Compensate  for  poor  audio  quality     •  Compensate  for  background  noise,  or  sound   sensiHve  environment   •  Search  engine  opHmizaHon  (SEO)   11  
  12. 12. MulH-­‐Sensory  Learning   Auditory   listening     Visual   seeing       Kinesthe3c   doing   12  
  13. 13. When reading while hearing: Retention rate of 68% three days later! 13  
  14. 14. Legal 14  
  15. 15. Section 508 Paragraph C - 1194.24 "All training and informational video and multimedia productions which support the agency's mission, regardless of format, that contain speech or other audio information necessary for the comprehension of the content, shall be open or closed captioned.” 15  
  16. 16. Section 504 Any program or agency that receives federal subsidy is prohibited from discriminating against individuals with disabilities 16  
  17. 17. The Twenty-First Century Communications and Video Accessibility Act of 2010! 17  
  18. 18. Twenty-First Century Communications and Video Accessibility Act of 2010 Title I addresses communications access to make products and services using Broadband Title II of the accessibility act breaks new ground to make it easier for people with disabilities to view video programming on television and the Internet. 18  
  19. 19. September 30, 2012-pre-recorded (not edited for internet) March 30, 2013-live & near-live September 30, 2013- pre-recorded (edited for web) CVAA Deadlines 19  
  20. 20. CVAA  Deadlines  for     Video  Programming  :     As  of   March  30,   2014:   capHons   within  45   days       As  of   March  30,   2015:   capHons   within  30   days   As  of   March  30,   2016:     capHons   within  15   days   20  
  21. 21. 178  million  Americans  watched   33  billion  online  content  videos   in  February  2013  alone.   21  
  22. 22. PredicHons  of  online  video  bandwidth   for  the  year  2015,  varying  by  format     22  
  23. 23. Video  On  Demand  Growth,     PredicHons  through  2015   23  
  24. 24. Accurate  Transcript   Accurate  Timing   EffecHve  SegmentaHon  
  25. 25. Transcript Quality Leads to Caption Quality
  26. 26. Timing  transcript  to  the  media.     Sync  text  as  accurately  as  possible  to  the   speech  in  your  media.     Keep  capHons  up  long  enough  for  users  to   read  them.         1  second  minimum  rule  of  thumb.    
  27. 27. Chunking text into manageable bites Segmentation
  28. 28. The  quick  brown  fox     jumps  over  the  lazy  dog.   The  quick  brown     fox  jumps  over  the  lazy  dog.    
  29. 29. The  quick  brown  fox     jumps  over  the  lazy  dog.   The  quick  brown     fox  jumps  over  the  lazy  dog.   Great     Not  so  Great    
  30. 30. Effec3ve  Segmenta3on   1.  Timing   2.  Length   3.  Syntax   4.  ProporHonality    
  31. 31. Quality  is  Hme  intensive   near  perfect  transcript   frame-­‐accurate   Hmings   quality  segments     Most  capHoning  is  manual         Especially  quality  capHoning  
  32. 32. Pulling  it  Together   •  It  adds  up.    $$$$   •  If  you  cut  corners  to  save  cost…   •  Quality  suffers  L    
  33. 33. Automation 39  
  34. 34. Rhehand  Link   hhp://www.youtube.com/user/RhehandLink?feature=watch   I  would  never  lie  to  you  about   a  fake  Jamaican  vacaHon.       or  Caroline  you  about  three  to  make  implicaHon  
  35. 35. Fully  automated  capHoning  or     weird  beat  poetry  generator?  
  36. 36. Most  quality  capHoning   Transcript   •  Manual   Timing   •  Manual   SegmentaHon   •  Manual   SyncWords  quality  capHoning   Transcript   •  ?   Timing   •  ?   SegmentaHon   •  ?  
  37. 37. Most  quality  capHoning   Transcript   •  Manual   Timing   •  Manual   SegmentaHon   •  Manual   SyncWords  quality  capHoning   Transcript   •  Manual   Timing   •  Auto   SegmentaHon   •  Auto  
  38. 38. Contact  Us   Sarah  Murphy   Director  of  Business  Development   sarah@frameweld.com   @fw_sarah   Sam  Cartsos   Senior  Partner   scartsos@frameweld.com   @scartsos   45  
  39. 39. Frameweld       www.frameweld.com   718-­‐408-­‐9190   info@frameweld.com   Tweet  @frameweld   46  
  40. 40. Thank  you!  

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