Community Marketing Call May 26

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Slides for May 26th Call.

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  • Community Marketing Call May 26

    1. 1. Community Marketing Call May 12, 2010
    2. 2. Agenda • Firefox Cup • Mozilla Balkans Meetup • Thunderbird Demo • Mozilla Contribute
    3. 3. Firefox Cup • Competition based on team Personas (ADU) • 32 Personas: http://bit.ly/fxcup_personas
    4. 4. Schedule: • June 11th: Firefox Cup announced • June 16th: Round 1 country winner announced via blog, Facebook + Twitter. • June 23rd: Round 2 country winner announced via blog, Facebook + Twitter. • June 30th: Round 3 country winner announced via blog, Facebook + Twitter. • July 7th: Round 4 country winner announced via blog, Facebook + Twitter. • July 14th: Overall country winner announced via blog, Facebook + Twitter.
    5. 5. How to help! • QA: Staged site coming soon... • PR Outreach: • Please join alias if you haven’t: Pr-community@mozilla.org • Tech, consumer + football press + bloggers • Spread the word via Social Media: • Share your team’s Persona on your twitter + Facebook accounts (personal + local community) • Blog, blog, blog! • Will share draft post prior to June 11th • Translate, rewrite, etc on community + personal blogs
    6. 6. InterCommunity Meetup
    7. 7. Goals for next 6 mos: • Define what is unique to the Balkan region (ie. region-specific market research) • Actively recruit new active contributors • Organize large event • Ensure that Firefox and Thunderbird is localized in every Balkan language • Create infrastructure which will foster collaboration of all Balkan communities
    8. 8. More: https://wiki.mozilla.org/Balkans:2010/ Aftermath
    9. 9. Thunderbird Demo
    10. 10. Contribute

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