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Choice Power Team

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Learn how to take part in the Open to Choice campaign and help educate millions of Europeans about the Browser Choice screen.

Published in: Technology, News & Politics
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Choice Power Team

  1. 1. Choice POWER Team! March 1, 2010
  2. 2. Choice POWER team • 190 million Europeans will see the Browser Choice screen, but will they know what it is or why it matters? • Let’s change that! • Join the Choice POWER team • Looking for at least 1 person per country “I wasn’t aware of this. The browserchoice window popped up on my laptop today and I was pretty suspicious and tried to close it down...” - Comment on the Open Letter 2
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  4. 4. Make an impact in your country • Expand the reach of the letter & blog: • Translate both • Help respond to questions/comments on the letter • Spread the word • Help us leverage social media: • Identify regional twitter feeds & Firefox/Mozilla groups • Localize messages • Track the Browser Choice screen • Localize campaign materials (flyers, posters, affiliate buttons) 4
  5. 5. Short on time or not in EU? • Tweet your views and/or RT @opentochoice • Blog or comment on the Open Letter with your thoughts (See Gen’s post: http://bit.ly/9D4hKt) • Help us translate campaign materials: • Posters & Flyers: Bug #549057 • Affiliate buttons: Bug #549059 • Localize social media messages • Join #opentochoice on irc.mozilla.org • Track Browser Choice screen “sightings” 5
  6. 6. More info • Join Wednesday’s community marketing call: • 10am PST / 18:00 UTC • +1.650.903.0800, followed by 92# and then 7391# • http://air.mozilla.com/marketing/ • Join #opentochoice on irc.mozilla.org • Check out: https://guides.mozilla.org/Marketing/OpentoChoice • Overall plan: https://wiki.mozilla.org/Choice_Campaign • Site: http://opentochoice.org/en/ 6

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