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Firefox 3.6 Marketing

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Brief overview of Firefox 3.6 marketing efforts, including DevMarketing, PR, Community and creative.

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Firefox 3.6 Marketing

  1. 1. Marketing Firefox 3.6
  2. 2. In a nutshell: • Update key user and developer touchpoints • Engage our community • Acquire new users • Messaging focus on personalization, plugin updater and stability
  3. 3. Creative
  4. 4. DevMarketing
  5. 5. Hacks Blog • Redesign launched January 6th in preparation for Firefox 3.6 launch • 16 posts about Firefox 3.6 developer features leading up to the release + launch day post • 29K visitors on 3.6 launch day; highest since 3.5 • Top post: WOFF • 70K page views in January • 220 comments and pingbacks
  6. 6. @mozhacks
  7. 7. about:hacks • First issue sent to 2K subscribers on December 21st • 450+ new subscribers between first issue and Firefox 3.6 • Second issue coming next week
  8. 8. Other channels • Under the Hood page on mozilla.com • Firefox 3.6 for Developers on MDC
  9. 9. Community Marketing Goals: Grow engagement channels & drive awareness of Personas 630,000 to 714,000 58,685 to 85,000
  10. 10. PR: A snapshot • Notable Media Impact: • Trending topic on Twitter and Mashable • Katie Boehret, WSJ (Walt Mossberg’s sidekick) Tweeted persona in campaign format • Front page of WIRED, Techmeme and Mashable • Video embedded on Chicago Tribune, Lifehacker and ZDNET • Media Coverage: 75 positive stories (tier 1 & 2) • Briefings with key technology reporters: 17 • 44% growth of @firefox followers

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