2016 Marketing Success Plan - Dean DeLisle - Paul Tadalan - Social Jack - Forward Progress 2016 - 01.05.16

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
2016 Marketing Success Plan
2016 Marketing Success Plan
#2016MarketingTrends @GetSocialJack

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting, and Training,
Social Selling, Relationship and Digital Marketing, Career
Development, Recruiting, and Social HR.
• Clients have included: Financial Services, Real Estate, Professional
Services, Legal, Accounting Manufacturing, Telecommunications,
Technical, Insurance, Agencies, Retail, Banking, Educational , and
Channel Sales…

Paul Tadalan
• Paul is the digital marketing manager at Forward
Progress
• A digital marketing specialist, creative content
developer, and video marketing producer from
Chicago, IL.
• Having worked in the digital skills training industry as
an instructional designer and product marketing
manager, he has designed and led trainings for fresh
new startups to Fortune 500 companies across various
industries on how to use Digital and Social Media
Marketing to attract, engage, and serve the
communities of their brands.

How to Engage with the GoToWebinar Interface
• Questions area in task bar
• Type us a question so
we know you understand
• Ask us anything
throughout the session
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(914) 614-3221
Access Code 511-128-694

Overview
1. 2015 Fails and Successes
2. 2016 Hottest Trends
3. Build and Optimize a Plan
4. Q & A
5. Next Steps

WHAT WAS BIG IN 2015?
• Content Marketing: Quality Over Quantity
• Smarter Emails, Personalization, Increased Engagement, Platform Specific
• Everything Mobile
• Advertising, Websites, Beacons, Payments, Apps
• Live Broadcasting / In-the-Moment Updates
• Periscope, Snapchat, Meerkat
• Big Data
• Customer Insights, Agile Marketing, Quality and Integration, Sales Information
• Social Is Less Push
• User-Generated Content, Community /Culture Building, Personalized Interactions
• Social Selling
• False start or real

2016 Hottest Trends – Things to Know
• Attention Spans are Shorter
• 9 Seconds for a goldfish
• 8 Seconds for the Average Internet User
• 3,000 brand impressions each day
• Average website consumption is over 2,500
web pages per month
• 65% of people are visual learners
Sources: Conversity.be & Social Media
Strategies Summit

2016 Hottest Trends – Snackable Content
Snackable content is a key element to your
marketing strategy. As attention spans
decrease, consuming media in bite-sized
pieces becomes more favorable. Why we
snack on media is simply because we need
something to keep our attention.
Source: The Halo Group

2016 Hottest Trends – Snackable Content
• Video
• Images
• Gifs
• Visual, Visual Anything
• Podcast
• Blog, Micro Blogs
Source: v9SEO.com

2016 Hottest Trends – Humanize the Brand
• Collaborative Participation
• Employee Advocacy
• Inside
• Outside
• Leadership Initiative
• Culture Changes
• Experiential Marketing Tactics
Source: Social Media Strategies Summit

2016 Hottest Trends – Broadcasting
• Periscope
• Blab
• Facebook
• Ustream
• Livestream
• Skype
• Webinars
• GotoWebinar
• Adobe Connect
• On24
• Webex
• WebinarJam

2016 Hottest Trends – Experience
• CPE – Cost Per Engagement
• Cost per Lead
• Cost per Follower
• Cost per Acquisition
• Engagement over Followers
• 250 = 1 million
• FOMO replaced by JOMO
Source: Social Media Strategies Summit

User Searches
Results
(SEO)
Ads
(PPC)
Website / Landing Page
Call To Action
Contact /
Contact
Information
Sales/Buy Social
Valuable Content
Share with
network
Reviews,
Ratings,
Advocacy
Ads on
relevant
websites
Email
New
Services
and
Offers
New
Followers
Social
Props
.
Your Digital Marketing Ecosystem

Checklist Review
• Set Your Goals
• Develop the Brand
• Allocate Your Budget
• Optimize the Website
• Develop Your Content
• Get Found In Search
• Gather The Data
• Rethink Your Emails
• Think Paid Advertising
• Build Your Communities
• Leverage Traditional
• Measure the Analytics

ASSIGNMENTS:
• Review successes and challenges from 2015
• Pick at least one cool new thing from 2016
• Schedule time on your calendar
• Set your goals
• Start Marketing

LinkedIn – 5 Easy Steps to
Get Hired or Promoted

LinkedIn – 5 Easy Steps to
Get Hired or Promoted
EARN
YOUR
SOCIAL
SELLING
BLACK
BELT!

Career Advancement Mini Camp
You will learn how to:
• Harness the power of LinkedIn™
• Build a whole NEW Career network
• Attract new opportunities
• Increase targeted referrals
• Get more interview requests
• Get your Social Selling Black Belt Certification™
Mini Camp Dates & Times:
(2 Live Online Sessions)
January 21 & 28 @ 5pm CT

Your Career Mini Camp Includes:
This package includes the necessary tools to land that new job, get that
promotion, or launch a new career completely. ($400 Value)

OFFER ENDS AT MIDNIGHT
GIVE A GIFT TODAY
www.socialjackcareer.com

Recap
1. 2015 Fails and Successes
2. 2016 Hottest Trends
3. Build and Optimize a Plan
4. Q & A

Engagement Prizes
Pick 3 People!

Thank You!
Continue the conversation…
Twitter
#2016MarketingTrends
@GetSocialJack
Facebook
#2016MarketingTrends
www.facebook.com/SocialJack

Connect WITH us!
Dean@forwardprogress.net PaulT@forwardprogress.net

2016 Marketing Success Plan - Dean DeLisle - Paul Tadalan - Social Jack - Forward Progress 2016 - 01.05.16

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2016 Marketing Success Plan - Dean DeLisle - Paul Tadalan - Social Jack - Forward Progress 2016 - 01.05.16