Exploring Memes - Subculture vs Mainstream

MAINSTREAM SUBCULTURINGMEMESSUBCULTURE MAINSTREAMING

FIRST, WTF IS A MEME?

BUT WHAT CAN THEY TEACH US ABOUT GEN Y

LIFE IS GETTING PRETTY DULL AT THE MO

THERE IS STILL ONE EASY WAY TO BE IRREVERENT

IN A VERY SPECIAL PLACE

TO GET AWAY FROM MAINSTREAM CULTURE

AND BE LISTENED TO

SHARING UNIVERSAL LIFE SCENARIOS

THAT PEOPLE CAN RELATE TO

IT HAS NEVER BEEN SO EASY TO CREATE

EVERYONE CAN DO IT

LAUGHING AT HOW ABSURD ‘OTHER’ PEOPLE CAN BE

BECAUSE IT NEVER FELT SO OK TO BE SUBVERSIVE

CONSIDERING YOU’RE DOING IT COLLECTIVELY

WE* CALL THAT CROWDSOURCED CONTEXTUAL CONTENT *MARKETERS

THEY CALL THAT DEMENTIA

IT’S THEIR OWN REFLECTIONS OF POP CULTURE

BUT WHY USE MEMES YOU MIGHT ASK?

IT’S THE EASIEST WAY THEY’VE FOUND TO EXPRESS THEMSELVES

WHEN WORDS ALONE DON’T DO THE JOB

THEY JUST NEED SOMETHING NEW

OR THEIR TAKE ON SOMETHING OLD

JUST NICK A PICTURE AND ADD LOLZ CONTEXT

THE WEB IS FULL OF STUFF YOU CAN USE

THEY’VE DEVELOPED THEIR OWN TOOLS

PLACES TO UNDERSTAND THE LATEST PHENOMENON

WITH THEIR OWN RULES

AND THEIR OWN LANGUAGE

TO EXPRESS THEMSELVES IN A WAY ONLY THEY CAN UNDERSTAND

CREATING THEIR OWN SUBCULTURE

THEY’RE INCREDIBLY OBSERVANT

AND EXCEPTIONALLY INSIGHTFUL

THEY’VE FOUND A PLACE WHERE PEOPLE GET IT

GETTING RECOGNITION FOR BEING FUNNY

FEELING SAFE IN THIS COMMUNITY

COULD BRANDS JUMP ON THE BANDWAGON?

SOME HAVE

BUT...

BECAUSE“When I see a LOLcat online I laugh, when I see one on TV, I change the channel”

NOW DO YOURS

THANKS FOR LISTENING @folktalks

http://brandnoise.typepad.com	3713
http://notrelienquotidien.com	681
http://www.webdistortion.com	220
http://www.levidepoches.fr	193
http://oblogdochicco.tumblr.com	186
http://www.brandnoise.typepad.com	129
http://feeds.feedburner.com	98
http://infos-actus.blogspot.com	47
http://www.levidepoches.blogs.com	36
http://paper.li	26
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http://digitalshowcase.posterous.com	15
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https://bblearn.tri-c.edu	5
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Exploring Memes - Subculture vs Mainstream

by Tarik Fatihi on Oct 18, 2011

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Exploring Memes - Subculture vs Mainstream — Presentation Transcript