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Exploring Memes - Subculture vs Mainstream
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Exploring Memes - Subculture vs Mainstream

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Exploring meme culture. Expect LOLcats and rage comics.

Exploring meme culture. Expect LOLcats and rage comics.


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  • Transcript

    • 1. MAINSTREAM SUBCULTURINGMEMESSUBCULTURE MAINSTREAMING
    • 2. FIRST, WTF IS A MEME?
    • 3. WIKI
    • 4. BUT WHAT CAN THEY TEACH US ABOUT GEN Y
    • 5. LIFE IS GETTING PRETTY DULL AT THE MO
    • 6. THERE IS STILL ONE EASY WAY TO BE IRREVERENT
    • 7. IN A VERY SPECIAL PLACE
    • 8. TO GET AWAY FROM MAINSTREAM CULTURE
    • 9. AND BE LISTENED TO
    • 10. SHARING UNIVERSAL LIFE SCENARIOS
    • 11. THAT PEOPLE CAN RELATE TO
    • 12. IT HAS NEVER BEEN SO EASY TO CREATE
    • 13. EVERYONE CAN DO IT
    • 14. LAUGHING AT HOW ABSURD ‘OTHER’ PEOPLE CAN BE
    • 15. BECAUSE IT NEVER FELT SO OK TO BE SUBVERSIVE
    • 16. CONSIDERING YOU’RE DOING IT COLLECTIVELY
    • 17. WE* CALL THAT CROWDSOURCED CONTEXTUAL CONTENT *MARKETERS
    • 18. THEY CALL THAT DEMENTIA
    • 19. IT’S THEIR OWN REFLECTIONS OF POP CULTURE
    • 20. BUT WHY USE MEMES YOU MIGHT ASK?
    • 21. IT’S THE EASIEST WAY THEY’VE FOUND TO EXPRESS THEMSELVES
    • 22. WHEN WORDS ALONE DON’T DO THE JOB
    • 23. THEY JUST NEED SOMETHING NEW
    • 24. OR THEIR TAKE ON SOMETHING OLD
    • 25. JUST NICK A PICTURE AND ADD LOLZ CONTEXT
    • 26. THE WEB IS FULL OF STUFF YOU CAN USE
    • 27. THEY’VE DEVELOPED THEIR OWN TOOLS
    • 28. PLACES TO UNDERSTAND THE LATEST PHENOMENON
    • 29. WITH THEIR OWN RULES
    • 30. AND THEIR OWN LANGUAGE
    • 31. TO EXPRESS THEMSELVES IN A WAY ONLY THEY CAN UNDERSTAND
    • 32. CREATING THEIR OWN SUBCULTURE
    • 33. THEY’RE INCREDIBLY OBSERVANT
    • 34. AND EXCEPTIONALLY INSIGHTFUL
    • 35. THEY’VE FOUND A PLACE WHERE PEOPLE GET IT
    • 36. GETTING RECOGNITION FOR BEING FUNNY
    • 37. FEELING SAFE IN THIS COMMUNITY
    • 38. COULD BRANDS JUMP ON THE BANDWAGON?
    • 39. SOME HAVE
    • 40. BUT...
    • 41. BECAUSE“When I see a LOLcat online I laugh, when I see one on TV, I change the channel”
    • 42. NOW DO YOURS
    • 43. THANKS FOR LISTENING @folktalks