Geo Social Recruiting by Craig Fisher

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Craig Fisher (@fishdogs) show how to post a job opening on Foursquare and other location-based services. This presentation was orignally shown at Fisher's TalentNet Live 2010 Reruiting and HR conference in Dallas, TX by he and Travis Blythe (@blydawg). How to post jobs on Foursquare.

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Geo Social Recruiting by Craig Fisher

  1. 1. Location Based Recruiting (How to list your openings on LBS) TalentNet Live 2010, Plano, TX #TNL Craig Fisher and Travis Blythe
  2. 2. Location Based Services (LBS) • Aka Geo-Social Networking • Aka Location Based Social Networking (LBSN) An information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. -WikipediA
  3. 3. What Can You do With Them? See where your friends are See what businesses or places are nearby Add your own place or business to the list Add tips about places you visit Earn imaginary rewards (badges, etc) Get real discounts Get Directions and Contact Info.
  4. 4. And Advertise Job Openings
  5. 5. Example: FourSquare
  6. 6. Augmented Reality
  7. 7. Many Location Based Services utilize Google Maps for their data and places
  8. 8. Suggestions • Add a Specific Job Opening (you can change the name of a place that you created when you want to list a new job or that one gets filled) • Add your employer brand (FritoLay Jobs Openings) • Locate your listing where candidates hang out (Starbucks at Legacy) • Or perhaps a restaurant near a competitor

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