This document provides an introduction and agenda for a business presentation on global business intelligence (BI) by Telefónica S.A. It introduces the presenters, Alejandro M. Salevsky and Juan Manuel Cascone, and their relevant experience. The general structure of the presentation is outlined as including news, concepts with real examples, customer insight, and a group or individual case study activity with an emphasis on interaction.

1. Brand
Telefónica S.A.
Digital
Business_ #2
Mg. Alejandro M. Salevsky
Lic. Juan Manuel Cascone

2. 2
Global BI
Telefónica S.A.
Who we are_
Mg. Alejandro M. Salevsky
•MBA / BBA UCA
•Corporate & strategic finance professor (UCA)
•Global BI senior manager in Telefonica S.A. (NYSE:
TAR)
•Innovation & new tech researcher fan
•asalevsky@gmail.com / @alesalevsky
Lic. Juan Manuel Cascone
•BBA UCA
•Corporate & strategic finance professor (UCA)
•Controller manager in Grupo Assa S.A.
•jmcascone@gmail.com
+Keynote
guests_

3. 3
Global BI
Telefónica S.A.
General structure
1.News
2.Concepts + real examples
3.Customer insight
4.Mini groupal or individual case to solve in class
And most important: interactive participation!!

4. http://www.youtube.com/watch?feature=player_embedded&v=EjN5avRvApk

7. Total Costs
28%
EBITDA
4%
Revenues
20%
Net Inc.
16%

8. 8%
24%
30%
32%
Revenues
25%
25%
13%
8%
EBITDA
54%
30%
15%
10%
Net Income
2008-2009
2009-2010
2010-2011
2011-2012

12. 65%
45%
Revenues
84%
63%
EBITDA
85%
60%
Net Income
2010-2011
2011-2012

16. 185%
155%
88%
37%
Revenues
%
293%
70%
70%
EBITDA
%
164%
65%
95%
Net Income
2008-2009
2009-2010
2010-2011
2011-2012

20. 28%
40%
40%
28%
Revenues
34%
25%
40%
20%
EBITDA
40%
28%
45%
%
Net Income
2008-2009
2009-2010
2010-2011
2011-2012